March 2018 - Woveon

Here’s how to find more Customers to your Business and Increase Sales

1. Send free samples to Instagram Influencers

Everyone loves a sample. If you really want to make a statement, then you need to get your business on the right track, and you can use the power of social media to do that. Instagram is one of the biggest and most popular social media platform around today, and you can easily drive traffic to your business through it. A study found that Instagram offers brands 25% more engagement, and is better for driving traffic than Facebook and Twitter! You can use it to your advantage by giving free samples to the top influencers on Instagram.This will help spread awareness about your brand and will drive customers to your business. The only thing you will need to worry about Instagram influencers is that you must target influencers that resonate with your brand and what it represents.

2. Promote through the Press or Bloggers

There are lots of different ways you can use to promote and drive customers to your business, but using promotional content through bloggers, vloggers, or the press is one of the most effective ways to go about it. This allows you to quickly build a large following, by leveraging from the size of the follower that most bloggers have. You can easily search for the best bloggers on the internet, and then have them promote your brand, products or services in their blogs. We use a MOZ tool https://moz.com/followerwonk/ and there is also their tool bar you can use to check the blog’s domain authority https://moz.com/products/pro/seo-toolbar

This will quickly spread awareness among the masses about your business, and when you have the press and bloggers promoting your business, it will help drive traffic your way.

3. Promote on Reddit

Another great way to drive customers to your business is to start promoting it on Reddit. A huge part of the internet hangs out on Reddit, and anything that goes viral or trending on Reddit is immediately spread like wildfire on all the major social media platforms. The exposure your business will gain by being promoted on Reddit is unparalleled, which is why it is a smart idea to promote it there.

Once your business starts trending on Reddit, you will not have any problem in attracting people towards your business, because the traffic numbers you get will be insane.

4. Ask family and friends to share

You can also get your family members and friends involved to help drive customers to your business. It can be done easily by asking them to share pictures or post comments about the products and services that your business offers. You can also get your inner friends circle to go check out your business, and then recommend it to people that they know.

Word of mouth is a great way to drive traffic for any customer, and you can get your family involved to help spread awareness about it.

5. Be pro-active on Twitter

You should start engaging with people on Twitter to promote your brand, which is a solid strategy to use if you have been trying to drive customers to your business. Once you have a decent following, the next step would be to quickly engage more customers and then notice as your business starts getting more traffic.

6. Come Out with Viral Content

If you want to grab attention and drive customers to your business, one of the easiest and most effective ways to do that is by creating and spreading viral content everywhere. This will get people to start noticing your brand, and you will immediately see an increase in traffic for your business. Now you are probably rolling your eyes wondering I’ve tried and tried again but the viral thing is not happening. Buzzsumo has a great lessons learnt article about this.

If you’re looking for tips to convert your demand generation campaigns into paying customers, you came to the right place. All businesses must use different marketing and demand generation strategies to help build leads online, but generating leads should not be the only goal. If you’re unable to convert your leads into customers, then you are losing out and will not be able to complete sales. The business therefore, relies on marketers to come up with effective demand generation strategies that provide them with high quality leads. The leads a business acquires are only valuable if they turn into sales for the brand. That is why it is imperative that the business pays importance to the marketing aspect, and gets the sales process properly done. This will help them accomplish greater sales after generating valuable leads.

Here are the top 5 Demand Lead Generation Tips

1. Use Data to Understand Customers

It is important that you take advantage of data to understand the entire process of converting online leads and getting customers for your brand. This is why so many businesses spend on customer management, customer channel and data collection tools, because it allows them to easily funnel all the customers from multiple campaigns and convert leads into sales. By having accurate data available you can easily focus your attention on reaching out to people with the highest chances of becoming long-term customers of the business.

This is where most marketing and sales campaigns fail, because they don’t give the data great importance to separating customer channels and fail to assess how it will help them out. Don’t fall into the same trap, and make channel management and data a crucial part of all sales meetings, so that everyone understands and can interpret what is converting, where the customers are coming from and how long it is taking to onboard them.

2. Act Fast to Convert Leads

Once you have attracted the customers to your campaign, you need to move fast, because the longer you wait, the greater the chances that you will lose out – managing the customer response times. Faster response times will generate more demand to your campaign. There is no point in delaying a good lead, because if you don’t reach out to them in time, someone else from your industry will. That is why it is important that any decision you take must be fast, so that you can easily convert leads.

Reaching out to leads quickly also convinces customers that they are working with a business that is reliable and serious about working with them. This builds customer relationships and greatly increases the chances of the leads converting into sales.

3. Make Sure to Follow-up

Identify and open up multiple channels for leads to come back and reach out. Also find out where they are talking to manage the conversations effectively. When you’re reaching out to a new lead, and don’t get a good response, you shouldn’t give up on them. This is critical if you want to learn advanced demand generation strategies. Here’s a 3 step formula for writing brilliant email marketing subject lines that gets you through the door.

Make sure that you reach out to them again, by sending them an email or calling them some other time so that you get the chance to talk with them. This will help increase your chances of communicating with as many high-quality leads as possible and help you convert the maximum number of customers for your business. Demand generation relies on being able to reach out to customers on what ever platform the customer is familiar with.

4. Convert Leads by Qualifying Them

Another great demand generation strategy is by qualifying your leads separately, and setting them apart in different categories. This will allow you to have a detailed breakdown of leads from different communication channels that you can work with and the ones that you need to let go. Mark them as high quality leads and leads that you can move past, because this is how you will advance.

This helps you save time and ensure that you only work on sales-quality leads and have the right conversations with the right customers. It drastically improves your demand generation chances, and ensures that you can build strong customer relationships. Qualifying leads is a strong tactic, and one that will allow you to properly funnel leads to convert them into sales. There is also a reduced risk of losing out on valuable clients, because you already have the information needed to convert them into sales.

5. Have a Proper Sales Team

There will be no point in adopting any demand generation strategy if you don’t have a structured sales team. You need to ensure that your sales team not only manages relationships with existing clients, but is also able to convert new leads. This will help make things easier for you, because you will now be able to balance out the requirements and target customers effectively.

You should divide your sales teams so that one is focused on dealing with existing clients, while the other team handles the conversion of new leads. Having this kind of structure in your sales team will ensure that you don’t lose out on customers, and bring in new business as well. This can be achieved through a multi-channel conversation framework.

Conclusion

If you plan your work properly, and structure your sales team, while using data carefully, then you will be able to greatly improve your chances of converting online leads from multiple channels. Remember that you need to stay in touch on various social, sms, phone, emails and chat platforms with your customers, and follow up with the right conversations, resulting in a successful sales funnel.

Month: March 2018

How to Drive More Customers to Your Business