8 Marketing Plan Templates to Blow Your Competitors Out of the Water

cmo-marketing strategy-woveon-Internet Marketing

Ask yourself this: What would you say is the single technological invention that has changed your life the most? Your phone? Your computer? Tablet?

Studies show that American consumers use their mobile devices for 5 hours a day. Every year, we spend 69% more time in mobile apps.

There’s one thing that all of your mobile devices have in common: the Internet. We can all agree that the Internet has completely transformed the ways that all of us live. Can you imagine a life without email and messaging apps? Where you can’t contact someone you love right away? Where you’d need to write a letter to someone far away and not receive a reply until days later? (Although we probably all have that one friend who doesn’t reply for days.)

As such, Internet marketing has emerged as a hugely profitable field, full of endless opportunities. Spending on digital marketing will grow to a whopping $120 billion by 2021. For consumers who did a local search, 72% of them went to a store within five miles away. For mobile users who did a local search, 50% of them were compelled to visit stores in a day or less.

That being said, how should you capitalize on Internet marketing?

We now present to you:

8 Marketing Plan Templates to Blow Your Competitors Out of the Water

1. Volacci

Price: Free

Volacci Internet Marketing Plan Template-cmo-marketing strategy-woveon

  • Volacci offers tools, marketing services, and training, specifically for marketers who use Drupal, a web content management system.
  • Volacci has worked with clients such as Oracle, Red Hat, Levin Law, etc.
  • Volacci helped increase Fast Company’s search engine referral traffic by more than 200%, Acquia’s organic traffic by over 300%, YETI Coolers’ organic and paid traffic by over 400%, and e-MDs’ conversion rate by over 400%.

WHAT WE THINK

Pros

  • With 17 pages, this template is very comprehensive. For example, it even covers 4 different kinds of advertising: display, affiliate/partner, and email advertising.
  • Offers detailed samples of what to write underneath each heading

cmo-marketing strategy-woveon-InternetMarketingPlanTemplate

Cons

  • The detailed samples are very helpful, but they would be even better if they were paired with more general explanations and tips. The beginning of the document does say that Volacci offers another Guided Version that offers explanations.
  • With such detailed and well-designed headings and tables, you’d be tempted to jump right in and start typing onto the template. Unfortunately, the template is in PDF format, so you’d need to copy and paste into another application.

2. Techeffex

Price: Free

Techeffex Internet Marketing Plan-cmo-marketing strategy-woveon

  • Techeffex offers various Internet marketing and website development services for individuals, small businesses, and corporate clients and has years of software development experience.

WHAT WE THINK

Pros

  • With 12 pages, this template is very extensive and covers areas from SEO to content marketing to social media.

marketing plan template-4-cmo-marketing strategy-woveon

Cons

  • The explanations under each heading are sometimes a bit vague and too general. For example, in the screenshot below, what does “determine frequency” actually mean? How should I go about doing so?
  • Including samples of what to write under each heading would help with this.

marketing plan template-5-cmo-marketing strategy-woveon

3. Smart Insights

Price: Free

smart insights marketing plans woveon

  • Based on 15+ years of helping companies and students create, develop, and review digital marketing plans.
  • Dave Chaffey, who developed this template, is the co-founder and CEO of Smart Insights. He is the bestselling author of 5 books on digital marketing and was named a top 50 marketing “guru” worldwide for shaping the future of marketing
  • The RACE planning framework encompasses the major areas of digital marketing planning in the lifecycle of a customer.
  • Smart Insights provides toolkits and advice on integrated digital marketing, with 150,000 Basic members and thousands of Individual and Business members across 100 countries.

WHAT WE THINK

Pros

  • Offers an extensive checklist of concrete, succinct steps of what you can do
  • Very organized–all checkboxes are grouped under 5 big steps with headings such as “Opportunity,” “Strategy,” and “Action” under each step
  • Includes visuals that help you better understand the digital marketing funnel and other concepts

Cons

  • This isn’t what you’d normally think as a “template” since it’s only a checklist, which might leave you desiring for blank forms that you can fill in.
  • The steps are concise, but at the same time, they might be slightly vague and general, leaving you to your own devices, wishing for further guidance. For example, one of the checkboxes below is “Select target market segments and personas. Define digital targeting approaches.” How should I do so? What are some examples of target market segments and personas? You might need to do some digging to accomplish these tasks.

cmo-marketing strategy-woveon-digital-marketing-plan-template-smart-insight

4. Vende Social Strategic Internet Assessment Template

Price: varies

Vende Social Online Marketing Tools, Templates, and Resources-cmo-marketing strategy-woveon

  • Vende Social is an Internet marketing firm comprised of digital marketers, designers, strategists, and technologists. It partners with its clients to advance their businesses and connects customers to its clients.

5. E-Video Agency

Price: varies

cmo-marketing strategy-woveon-E-Video Agency Internet Marketing Templates

  • E-Video Agency provides video creation, social media, advertising, and search engine optimization services for its clients.

Marketing Plan Templates

6. Growthink

Price: $97 (special price)

cmo-marketing strategy-woveon-Growthink Marketing Plan Template

  • Recommended by Forbes in its Marketing Plan Template article.
  • With 100,000+ current customers, Growthink has assisted 500,000+ businesses and entrepreneurs in successfully founding, scaling, and/or exiting their companies. It specializes in creating marketing and business plans. It is a Better Business Bureau (BBB) accredited business with an A+ rating and has been featured on The New York Times, Wall Street Journal, The Huffington Post, BusinessWeek, Fortune, etc.

7. Smartsheet

Price: Free

online sales-cmo-marketing-sales strategy-Smartsheet Free Sales Plan Templates for Excel and Word

  • Offers a wide range of templates tailored for competitive analysis, social media, tactical marketing, sales and marketing, budget planning, and strategic marketing.
  • Smartsheet provides a software as a service (SaaS) platform for automating and organizing collaborative work. It is used by 65,000 brands and millions of information workers and has received awards from Forbes, Microsoft Office, G Suite, Geekwire, and DocuSign.

WHAT WE THINK

Pros

  • Differs from the other templates because it provides a spreadsheet that not only includes sections on project goals, target audience, etc., but also sections for quantititative data such as costs
  • The Smartsheet platform offers a lot of advanced spreadsheet tools and templates for Marketing Team Objectives, SEO Checklist, etc.

marketing plan template-7-cmo-marketing strategy-woveon

marketing plan template-6-cmo-marketing strategy-woveon

Cons

  • Although quantitative data is valuable and essential for marketing plans, Smartsheet’s spreadsheet templates leave more to be desired in the aspect of qualitative data. A spreadsheet may not be the best format to write down a lot of text.

8. Vital

Price: Free

 

WHAT WE THINK

Pros

  • Provides both a Marketing Plan Template document and a Planning Guide spreadsheet
  • Template offers good general explanations of what to write under each heading.

Cons

  • With only 5 pages compared to Volacci’s 17 pages and Techeffex’s 12 pages, this template could be much more comprehensive and include samples of what to write under each heading.

Ultimately, we think the best way to proceed is to use a mix of the templates above so that the advantages of one can complement the shortcomings of another! For instance, you can use Smartsheet for your quantitative data,Smart Insights for your checklist, and Volacci for your detailed, written plan.

If you’re eager to blow your competitors out of the water, be sure to also check out our free Customer Service Charter Template and Customer Service Goal Template. Customer service, in a world where so many companies have similar offerings, is becoming a distinction customers are loyal towards. To truly surpass your competitors, beat them with world class customer service!

Now, time to blow your competitors out of the water!

 

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