June 2018 - Page 2 of 2

Expert Tips to Generate Viable Leads

Posted on June 14, 2018September 23, 2021 by David Dinh

Lead generation is such an important factor in marketing that you just can’t go without a good lead generation strategy. A lot of people think that they have got everything covered when it comes to getting traffic to their website. Gone are the days of traditional marketing because the internet has changed the way we do things. From running a business to communicating with someone, almost everything has its online version. One of the reasons why people fail to generate leads is because they are still using traditional marketing strategies to promote their business online. The dynamics of the online world differ vastly. There are new tools and avenues that can make your business go to newer heights.

7 Strategies that will make you Attract Leads like bees to Honey

1. Content Creation

content strategy infographic

Content creation is one of the most powerful ways to attract leads to a website. But even that is not enough. You need to know what your target audience is in order to do so. If you have the wrong kind of content, you will end up having thousands of visitors on your website but hardly any leads. A lot of people have this confusion that the number of visitors per site can easily determine the number of leads; at least not when you have the wrong type of content on the website. The content could be anything, social media, blogs, videos, podcasts etc. as long as you know that it is reaching to the target audience, you are good to go.

2. Contact Information

accessible contact customer

It is imperative that you mention your contact information on your website; more specifically a contact number. This isn’t mostly because you want to increase user credibility to potential customers. They might not necessarily call but at least they know that you are trustable and can be reached directly. If a contact number is not possible, an email and an enquiry form is always a must.

3. Feedback and Testimonials

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After your first couple of orders, be in contact with your existing customers and ask them for their feedback and if they would be willing to let you share their testimonials on your website. This is another way of showing your credibility to potential consumers because they will see firsthand unpaid reviews of verified customers. Amazon uses this effective strategy and even mentions if it is a verified customer. After every purchase Amazon sends an email to its customers asking to write a review for their sellers. You too can send emails and a rating system for your product or service that other visitors can read when they are visiting your website.

4. A Dynamic Website

Your website should have the ultimate sweet spot for the user. In other words, the sweet spot is where uniqueness, simplicity and user friendliness collide. Your website should not look like a unicorn and have everything on it. Have a minimalistic design that speaks more about your brand rather than the website design itself. Avoid using cookie-cutter and run of the mill type website layouts because they won’t make you stand out.

5. Use Powerful Words

Use words that directly speak to the subconscious of the consumer. This might sound sneaky but in reality it’s just a marketing tool which is being used by decades by various brands and companies to get more customers. Use words like “get”, “have”, “make” “instantly” etc to trigger the subconscious of the consumer and you will notice that it makes more leads than by using words like “can” or “may” these words imply that they may or may not aren’t trustworthy.

6. Social Media

If content is King then social media is the contents advisors. Social media brings in your content to the maximum number of people and to the target audience for your product or service. There are so many mediums available for you to share your content on therefore you need t pick the one that best suits your customer base. For e.g. if your product or service caters to a young crowd using social media like SnapChat can be beneficial for your brand. If it is more visual based then Instagram or Pinterest would be the right choice. Similarly if you have a B2B setup, then posting blogs on LinkedIn would be the right way to go about it. Facebook is the social media staple so having a Facebook button along with one or two more social media buttons on your website shows that you have an extension beyond the confines of your website.

Foolproof Marketing Strategy Tips to Increase Revenue

Posted on June 10, 2018March 15, 2023 by David Dinh

A vast number of e-commerce and online companies have the same goal: increase revenue and products. But what can a company do to make this goal a reality? Online marketing is a quick and easy way to increase company profits.

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Follow along to learn some…

Here are 5 Quick and Easy Ways to Increase Revenue

1. Focus on Existing Customers

customers-marketing strategy-customer service-customer success-cmo-online marketing

Existing customers are 60-70% more likely to buy your products than new customers at a mere 5-20%. Existing customers also spend on average 31% more and are 50% more likely to buy new products than new customers, Nichole Kelly, the CEO of SME Digital, writes.

For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage others in dialogue.

There are two types of strategies that revolve around existing customers on the social media channel. The first is to offer customer service help through the social channel. We’ve seen excellent examples of this with Comcast and Boingo, which have successfully addressed customer concerns through social media.

This builds customer relationships, which strengthens customer loyalty. Why not focus on the ones who generate the most revenue for your company?

2. Increase Revenue Through Targeted Advertising

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Targeted advertising is becoming easier as more information about individuals is available online. In Mike Juba’s article, Online Marketing Strategies to Increase Online Revenue, he says, “The more targeted traffic you can get without having to pay for advertising or PPC, the more revenue you will see along with better margins. Therein lies the question: How do I get more targeted traffic to my website?”

“You need to be going over the keywords, and all of their relevant long-tails, that convert best for your website. This means naturally placing, but not stuffing, keywords in your content on relevant pages in optimal places, correctly doing internal linking, improving user experience (UX), split testing, and optimizing your tags.”

He then goes on to describe the importance of SEO and that specific keywords don’t just come from the larger content you write. You should not only be producing large sums of content on a variety of different topics to get the most people interested as possible, but you should also go and comment on similar articles. If you are able to build relationships with other content writers, you can feature each other to get more and more traffic to your website.

3. Marketing via Social Media

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Marketing over social media is a great way to increase company revenues. Social media is a cheap and easy way to reach your customers. Many companies limit themselves to just Facebook or Twitter, but they would be so much better off expanding to Instagram, Snapchat, YouTube, and other social media.

However, in order to keep track of all these different channels, you will need some help. If you market over social media, you will need a customer service team that is capable of handling all the different channels you customers will talk to you. Woveon is an intelligent customer service software that allows companies with fewer resources to have customer service like any big enterprise.

4. Promotions, Giveaways, Discounts

promotions -marketing strategy-customer service-customer success-cmo-online marketing

Who doesn’t get excited about a great discount, or even giveaways?! TMR Direct’s article on increasing revenue by internet marketing suggests that promotions energize your customers more than anything. With social media, it is once again easy to hold contests and get your loyal customers excited about new deals or potential giveaways. These giveaways, promotions, or discounts on your social media page increase popularity and will get more shares than previous posts. This drives more traffic and increases customer awareness. You already offer discounts, why not energize your customers and gain more money along the way?

5. Boosting Revenue Through Marketing

Online marketing is a great way to boost revenue. There are many tips and tricks out there, but focusing on existing customers is a great place to start. They are 6 times cheaper to maintain and easier to contact. This contact is often through social media and emails. Companies can host promotions or even giveaways that excite the existing customers, who then share it with new people. Lastly, targeting the right group has never been easier over social media. Search patterns, Facebook interests, and types of YouTube channels you watch all allow companies to better target you as a customer, saving them lots of money.

So before kicking off your next marketing campaign, look back at these easy steps to increase revenue!

CTA marketing strategy template

How to Turn Your Company into a Multi-Channel Success

Posted on June 8, 2018March 21, 2019 by David Dinh

Multi-channel is the future. Recently, a survey involving a thousand consumers was conducted to study into consumer shopping habits. Of the thousand surveyed consumers, 80% preferred having a choice of shopping in store, by telephone or online. There was a time when all the power in a customer-seller relationship was with local shops. A customer would drive for hours to get a chance to buy something but often, he/she would end up being turned away because the shop had already sold out. Since they got results without making any extra effort, multi-channel marketing or sales did not make sense to the sellers at the time.

Call center online customer support woman operator concept

Today, the entire relationship has been turned upside down. Now, all the power is with the customer and sellers have to constantly adopt new technology just so that a customer considers them when buying. Today, businesses need to make it as easy as possible for customers to buy something from them. In such times, a good way to increase your chances of netting a sale is appearing on different channels familiar to potential customers. In short, you need to whole-heartedly embrace multi-channel sales and marketing.An opportunity to engage with consumers across a variety of channels, multi-channel marketing allows you to maintain a consistent message and brand. On the other hand, multi-channel selling can help you to profitably sell to more people. With a multi-channel strategy, you can reach the right customers, at the right time, using the right channels and the right messages. This allows you to focus towards marketing efforts, improve customer engagement and achieve better Return On Investment.

To collect customer contact information, companies today use at least three channels. Considering this, it shouldn’t come as a surprise that more and more businesses today are focusing most on their efforts on multiple channel initiatives. Moreover, businesses are doing everything they possible can to make these initiatives successful. So, what are the efforts you need to make your multiple-channel initiatives successful? Following is how to turn your company into a multi-channel success.

Plan Carefully

The most important aspect of your multiple channel strategy is planning. Even if your idea is great, it can turn out to be disastrous if you execute it without much thought. Instead of helping you grow, this will end up costing you. For this reason, you must plan carefully what channels you’ll sell on, what systems you will use and how you will integrate those systems together.

Turn Multiple Channels into A Single View

Using a carefully planned strategy, you can accurately capture and link multiple engagement points into a single identity. When this happens, you will be able to get a single customer view into your multiple-channel activity. With this single customer view, you will know exactly when a customer wants you to reach out to him/her. This in turn will help your business to generate a positive response.

Eliminate the Need for Manual Data Entry

A multi-channel strategy creates repetition of finding customer information, sharing information and customer profiles across different systems and importantly, repeating the same conversation again so the customer service rep can understand the situation. The information stored in these systems includes information related to customers, inventory, items etc. Sharing this information across your systems is mandatory. Whether a customer buys in-store or online, you would want to track his/her order history.

If an item is purchased from your webstore, then the decrease in inventory should reflect in your amazon account and vice versa. Moreover, you must share product information from your point of sale (POS) or enterprise resource planning (ERP) to your online sales channels. Often, businesses using a multiple channel strategy for the first time rely on manual data entry to transfer data from one system to another. Unfortunately, the time and cost incurred in this process is something the business underestimates. It may take hours to manually enter data such as entering online orders into your ERP or POS. Moreover, manual data entry makes you prone to typing mistakes that result in out of stock, lost orders and worst of all, ticked off customers.

For the reasons mentioned-above, you need to eliminate manual data entry when using a multi-channel strategy. Today, there are numerous software-based solutions that automate data processing, speed up processing of orders and eliminate those costly human-errors.

Know Who You’re Selling To

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As important as knowing where to pitch, knowing who to pitch to can increase your chances of making a sale. You need to create various ‘buyer personas’ i.e. the customers you’re likely to run into when selling on various channels. These personas represent the different customer groups interested in your product. By customizing your message appropriately to those groups, you can increase chances of making a sale. Ultimately, this will help you to turn your company into a multi-channel success.

Managing Multiple Customer Channels

Posted on June 7, 2018March 15, 2023 by David Dinh

The way people reach your business’ customer support has changed significantly in the past couple of years, primarily because of the advent of the internet, social media and more importantly, smartphones. Companies are now expected to answer the customer’s grievances over a vast array of channels – these can include emails, messages over social media such as Facebook and Twitter, SMS, contact page on the website and last but not the least, the very traditional but still relevant… phone.

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The customer expects your representatives to be available for any queries around-the-clock, 24/7 and wants prompt replies. Failure to address your customer can result in losing out on important business resulting in loss of revenue. All the different channels of communication should be consistent with each other, for instance handling the customer’s emails should not keep your agents so preoccupied that they miss out on a customer’s phone calls.

Here’s How to Manage Multiple Customer Channels

1. Different Channels – Different Challenges

Each channel has its own set of requirements, challenges, resources and your customer representative team will have different skills. You can’t expect one agent to perfectly handle all your channels with perfect tenacity. You will have to gauge their strengths and weaknesses and assign them certain roles accordingly. You will need someone with good communication skills in order to handle a large number of phone calls, while fast typing speed would be required of someone who is handling emails and social media.

With phone calls and chats, both the customer and the support agents are available at the same time and this can allow you to find common ground very quickly. Channels such as SMS and emails mean that neither the customer nor the support agent are burdened with the pressure of time, and can respond to each at their own leisure (not really true for support agents). While both channels have their strengths and weaknesses, the main purpose of a well oiled customer support team is to ensure that your customer has access to useful information in a short amount of time.

How you can go about designing your customer support team depends entirely on the size of your business and how much volume each channel receives. Depending on the type of business – whether it conducts most of its business online or offline – most customers might try reaching your support team on social media than on phone. This is most often the case with media publication sites with a strong online presence. For insurance or professional service companies, however, phone calls and traditional letters seem to be the order of the day.

2. It isn’t Practical to Blindly follow someone else’s Multichannel Strategy

It really isn’t one size fits all, and the preferable means of communication really depend on the customer. For most small scale businesses in Australia, it really isn’t a good idea to invest in every single type of channel you can get your hands on. It takes time and resources to gather useful, talented individuals and train them to properly handle their roles. It isn’t practical to be available 24/7 across phone, email, SMS and social media. Pick one service that might work best for you. If you’re an online seller, chances are that your customers might not really try to reach you on phone. However, that might not be the case if you’re a physical business with a physical store. For restaurateurs, it is more beneficial to have support agents dealing with phone calls 24/7 or during working hours, rather than having a team address customers online. Your preferred method of communication also depends on which channel the customer themselves choose.

3. Variety is Beneficial for both Employees and Customers

A key point to understand is that your support team also needs a break from the hassle of going through a monotonous job on a daily basis. You need to change their roles every now and then to keep them engaged so that the quality of your support teams doesn’t falter. For instance, one week an agent would be addressing the customer over chat, the next they might engage them over phone. The idea is to ensure they don’t get bored. Boredom can kill productivity and your customers might actually interpret this as lack of concern or empathy for their problem.

The operator over the phone needs to have an encouraging, bubbling voice that exudes enthusiasm which can instill confidence in your customer. So even if their problem might take some time for your team to get back to, they will always be patient because the person on the end of the line was so… enthusiastic.

Studies have shown that deploying omnichannel solutions can boost the employee’s morale by more than 80% while giving your customer more options to reach you.

4. Make Notes about the Customer

By keeping a history of the customer’s purchase history, complaint records and other such data, your support agent will be able to address their problems more efficiently the next time they receive a complaint. This also means you can track the customer’s trends by quantifying key business metrics such as the customer loyalty and retention.

8 Marketing Plan Templates to Blow Your Competitors Out of the Water

Posted on June 7, 2018June 23, 2021 by David Dinh

Before diving in with marketing plan templates, ask yourself this: What would you say is the single technological invention that has changed your life the most? Your phone? Your computer? Tablet?

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There’s one thing that all of your mobile devices have in common: the Internet. We can all agree that the Internet has completely transformed the ways that all of us live. Can you imagine a life without email and messaging apps? Where you can’t contact someone you love right away? Where you’d need to write a letter to someone far away and not receive a reply until days later? (Although we probably all have that one friend who doesn’t reply for days.)

Studies show that American consumers use their mobile devices for 5 hours a day. Every year, we spend 69% more time in mobile apps.

As such, Internet marketing has emerged as a hugely profitable field, full of endless opportunities. Spending on digital marketing will grow to a whopping $120 billion by 2021. For consumers who did a local search, 72% of them went to a store within five miles away. For mobile users who did a local search, 50% of them were compelled to visit stores in a day or less.

That being said, how should you capitalize on Internet marketing?

Below are the top 8 Content Marketing Plan Templates

1. Volacci

Price: Free

Volacci offers tools, marketing services, and training, specifically for marketers who use Drupal, a web content management system.
Volacci has worked with clients such as Oracle, Red Hat, Levin Law, etc.
Volacci helped increase Fast Company’s search engine referral traffic by more than 200%, Acquia’s organic traffic by over 300%, YETI Coolers’ organic and paid traffic by over 400%, and e-MDs’ conversion rate by over 400%.

WHAT WE THINK

Pros

Of the marketing plan patterns reviewed, this was one of the most comprehensive, with 17 pages. It even covers 4 different kinds of advertising: display, affiliate/partner, online advertising and email marketing.
Offers detailed samples of what to write underneath each heading

Cons

The detailed samples are very helpful, but they would be even better if they were paired with more general explanations and tips. The beginning of the document does say that Volacci offers another Guided Version that offers explanations.
With such detailed and well-designed headings and tables, you’d be tempted to jump right in and start typing onto the template. Unfortunately, the template is in PDF format, so you’d need to copy and paste into another application.

2. Techeffex

Price: Free

Techeffex offers various Internet marketing and website development services for individuals, small businesses, and corporate clients and has years of software development experience.

WHAT WE THINK

Pros

With 12 pages, this template is very extensive and covers areas from SEO to content marketing to social media.

Cons

The explanations under each heading are sometimes a bit vague and too general. For example, in the screenshot below, what does “determine frequency” actually mean? How should I go about doing so?
Including samples of what to write under each heading would help with this.

3. Smart Insights

Price: Free

Based on 15+ years of helping companies and students create, develop, and review digital marketing strategy.
Dave Chaffey, who developed this template, is the co-founder and CEO of Smart Insights. He is the bestselling author of 5 books on digital marketing and was named a top 50 marketing “guru” worldwide for shaping the future of marketing
The RACE planning framework encompasses the major areas of digital marketing planning in the lifecycle of a customer.
Smart Insights provides toolkits and advice on integrated digital marketing, with 150,000 Basic members and thousands of Individual and Business members across 100 countries.

WHAT WE THINK

Pros

Offers an extensive checklist of concrete, succinct steps of what you can do
Very organized–all checkboxes are grouped under 5 big steps with headings such as “Opportunity,” “Strategy,” and “Action” under each step
Includes visuals that help you better understand the digital marketing funnel and other concepts

Cons

This isn’t what you’d normally think as a “template” since it’s only a checklist, which might leave you desiring for blank forms that you can fill in.
The steps are concise, but at the same time, they might be slightly vague and general, leaving you to your own devices, wishing for further guidance. For example, one of the checkboxes below is “Select target market segments and personas. Define digital targeting approaches.” How should I do so? What are some examples of target market segments and personas? You might need to do some digging to accomplish these tasks.

4. Vende Social Strategic Internet Assessment Template

Price: varies

Vende Social is an Internet marketing firm comprised of digital marketers, designers, strategists, and technologists. It partners with its clients to advance their businesses and connects customers to its clients.

5. E-Video Agency

Price: varies

E-Video Agency provides video creation, social media, advertising, and search engine optimization services for its clients.

6. Growthink

Price: $97 (special price)

Recommended by Forbes in its Marketing Plan Templates article.
With 100,000+ current customers, Growthink has assisted 500,000+ businesses and entrepreneurs in successfully founding, scaling, and/or exiting their companies. It specializes in creating marketing and business plans. It is a Better Business Bureau (BBB) accredited business with an A+ rating and has been featured on The New York Times, Wall Street Journal, The Huffington Post, BusinessWeek, Fortune, etc.

7. Smartsheet

Price: Free

Offers a wide range of templates tailored for competitive analysis, social media, tactical marketing, sales and marketing, budget planning, and strategic marketing.
Smartsheet provides a software as a service (SaaS) platform for automating and organizing collaborative work. It is used by 65,000 brands and millions of information workers and has received awards from Forbes, Microsoft Office, G Suite, Geekwire, and DocuSign.

WHAT WE THINK

Pros

Differs from the other templates because it provides a spreadsheet that not only includes sections on project goals, target audience, etc., but also sections for quantititative data such as costs
The Smartsheet platform offers a lot of advanced spreadsheet tools and templates for Marketing Team Objectives, SEO Checklist, etc.

Cons

Although quantitative data is valuable and essential for marketing plans, Smartsheet’s spreadsheet templates leave more to be desired in the aspect of qualitative data. A spreadsheet may not be the best format to write down a lot of text.

8. Vital

Price: Free

Not marketing plan outline, but is an extensive guide on writing a marketing plan.
Sarah Brady, the author of this guide, is the Digital Marketing Content Manager at Vital. She’s worked for 7 years in marketing for Hermes Fund Managers, State Street Global Advisors, Liberty Mutual Insurance, and Vital.
Vital is a creative agency that helps clients create marketing solutions and websites.

WHAT WE THINK

Pros

Provides both a Marketing Plan Template document and a Planning Guide spreadsheet
Template offers good general explanations of what to write under each heading.

Cons

With only 5 pages compared to Volacci’s 17 pages and Techeffex’s 12 pages, this template could be much more comprehensive and include samples of what to write under each heading.

Ultimately, we think the best way to proceed is to use a mix of the templates above so that the advantages of one can complement the shortcomings of another! For instance, you can use Smartsheet for your quantitative data, Smart Insights for your checklist, and Volacci for your detailed, written plan.

Now, time to blow your competitors out of the water!

Download our free marketing plan templates below to get started!

Art of Killing Digital Advertising

Posted on June 5, 2018June 23, 2021 by David Dinh

Like much of the business world, advertising has had major changes in the last 10 years. We have gone from word of mouth to paper to television, and now we are in the digital age. Digital advertising is a fairly new way for companies to reach new and returning customers. It is much more efficient because you can target your clients easier. Digital marketing isn’t just a walk in the park, however. Stick around to learn how to exceed in your next digital advertising campaign.

The Importance of Digital Advertising

Now that digital advertising is a $83 billion a year industry, it has never been more important. This year alone, the industry is expected to grow almost 16%. Within this huge industry two main companies control the business. Google and Facebook together own 57% of the whole industry. Yahoo is the next biggest in the industry but with a mere 2.3% market share.

Digital vs. Traditional Advertising

In this new technological age advertising has gone through some major changes. With digital advertising giants like Facebook and Google, companies can target customers that are already interested in their products. For example, if I were to Google search for new computers, Google would know that I am interested in tech-related ads, and then tech companies ads would suddenly appear. This is not random, but individuals are targeted based on their past searches. This is what makes digital advertising so much cheaper than traditional advertising where companies would send out information to the masses and hope that the right people would see it. For more on strategies of online marketing, take a look at 7 Strategies to Maximize Website Visits.

Digital Advertising Timing

If you are looking to get the most out of your digital advertising campaigns, timing is everything. When your company pushes out content, you should be aware of the amount of user activity that tends to happen. If a company has clients around the world, be aware of time zone differences so that you can push the same ad at different times to maintain high ad viewership.

Analytics

Along with digital advertising, customer analytics is now of huge importance when it comes to advertising. Customer analytics are pieces of data that companies can track based off online interactions between customers, ads, and your website. These bits of data can be average session duration, click conversion rates, basic customer demographics, and even as simple as page views. These can all be tracked so you can better target your digital ads to customers that are more loyal or interested. A detailed analysis of the analytics every company should be looking at can be found here: 5 Customer Analytics You Should Be Measuring

Types of Digital Advertising

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When it comes to digital advertising, there are multiple routes a company can take. Right now videos are an extremely popular way of online advertising. In fact, users are 39% more likely to interact with an ad if it includes a video rather than text. This is because your brain processes video 60,000 times faster than reading text. Yes, 60,000 times. Another form of digital advertising is directly sharing articles. Once again the human brain is much more interested in seeing visuals, and that is why articles shared with pictures tend to have twice the number of page views. Lastly, when posting material such as blogs or advertisements, SEO or search engine optimization is extremely important. This is simply using keywords to move your material farther up on the search engine list. To read more on SEO and how to get more website views, check out 7 Online Marketing Strategies to Maximize Website Visits.

Use Different Channels

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When it comes to digital advertising, it is important to get your information out on as many channels as possible. Channels are simply different ways you can communicate with your customers. These include articles, email, webinars, social media, TV ads and more. When it comes to digital advertising, once again Facebook and Google are the way to go.

Digital Advertising

Digital advertising, although a relatively new field, is changing the way in which businesses communicate with customers. It generates over $83 billion a year and two tech giants, Facebook and Google, own an impressive 57% of the market. Because customers are using the search engines and social media, it is easy to track their likes and dislikes online. This makes it cheap and easy to target your customers or likely customers more directly. So if you’re going to be embarking on a new marketing campaign think about taking to the web and trying out digital advertising!

21 Successful Ideas for Lead Generation

Posted on June 4, 2018March 15, 2023 by David Dinh

Have you been searching for good ideas for lead generation? Then you came to the right place, because we are going to be discussing different strategies that you can adopt for improving lead generation and growing the email list. We are covering 21 successful ideas for lead generation that seemed impossible in the beginning but have now become mainstream. So, let’s stop beating about the bush, and dive straight into the foundational principles that will result in better lead generation for you.

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21 Ideas for Lead Generation You Should Already Be Doing

1. Consistent blogging

It shouldn’t be a secret to you to learn that inbound marketing and lead generation is all about regular blogging. By creating enough content on your website, and developing your own blog series, you will reach out to a wider audience. Creating educational how-to’s and educating your customers is always going to work in your favor, since you’re adding value to their lives, and they will return that with their trust.

2. Add social buttons

If you want to tap into your network of subscribers, the best way to do that is by sharing newsletters. How do you do that? By adding social buttons to your email newsletters, which encourages your email subscribers to follow your posts, and share messages on social platforms.

3. Create promo videos

If you want successful lead generation you need to tap into the power of visuals and audios. This is where promo videos are great, because they educate your customers about your service or product in no time, and engage them as well.

4. Regular content upgrades

One of the most successful ideas for lead generation is through content upgrades. It offers real value to the customers, who in turn reward the business.

5. Networking at conferences

You can also influence a lot of people by promoting your products at conferences and networking. This ensures that your clients become regulars, and you win in lead generation.

6. Giveaway licenses

Another one of the many great ideas for lead generation is by giving away licenses to the experts in your industry. This provides you with free promotion and lead generation.

7. Guest blogging on websites

One of the best ideas for lead generation is by guest blogging on websites where your audience is most active at. This helps you reach them, and allows your business exposure on other platforms.

8. Invite guest bloggers to your website

You won’t find any better ideas for lead generation, than inviting guest bloggers to post on your website. This allows you to form back links and get exceptional content posted on your website, while generating more exposure for your business.

9. Adding Exit-intent popups

You should know that around 70% of the visitors on your website will not return, so what can you do to convert them into leads? One of the best ideas for lead generation is by adding exit-intent popups that will help you attract them.

10. Mobile CTAs and campaigns

Most website traffic today comes from mobile devices, and if you’re looking for ideas for lead generation you should focus on developing mobile CTAs and campaigns.

11. Adding visible floating bars

Another great idea for lead generation is to add floating bars to the top or the bottom of your visitor’s screen, which makes your content highly visible and effective.

12. Content driven by query

Good ideas for lead generation don’t come around that often, and if you’re trying to gain leads, then you can use content driven queries. You can use targeted keywords and search about extended phrases that your customers are searching for, to capitalize on them.

13. Developing SlideShare presentations

If you want to make your mark on your customers, you should focus on developing SlideShare presentations. This is because they are a great way to share content with customers, and make them go viral, which will ensure greater exposure for your website.

14. Make surveys or quizzes

If your goal is to gain higher engagement, then one of the best ideas for lead generation is making surveys or quizzes for your customers. This will help you create a better chance for collecting emails and will lead to more conversions.

15. Build affiliate programs

Affiliate programs are a great way to generate leads, because you are offering your partners the same incentives to succeed. This helps you in promoting and advertising your products and services.

16. Build Twitter lead cards

Twitter is one of the biggest social media platforms, and you can use it to your advantage by capturing leads on it through lead cards. They collect user information by giving them an offer, and will help in boosting conversions.

17. Slide-in scroll boxes

There are very few ideas for lead generation that come across as less pushy, but slide-in scroll boxes are the perfect way to generate leads.

18. Test your CTAs

If you’re struggling to come up with good ideas for lead generation, you should focus on developing good CTAs for your website. You should test the existing CTA on your website to determine if it is prompting users to share information.

19. Interest based targeting

Want to capture leads by giving your clients something they want? Interest based targeting is one of the best ideas for lead generation.

20. Showcase reviews and testimonials

You can’t go wrong with showcasing your reviews and testimonials on your website, as it helps build trust among your customers, and is regarded as one of the best ideas for lead generation.

21. Simplify landing pages

Effective landing pages with call to actions hold the secret to lead generation, and that is what you need to focus on. Simplify your landing pages to ensure that you can convert your customers.