Having a good customer service strategy is really important if you want your business to run smoothly. One wrong experience for a customer and it can create a snowball effect for the company and can ruin your brand image. Unfortunately, bad customer experience is inevitable and there will come a point in time where you […]
The level of security provided to the sensitive information of a business or an individual determines their privacy. With the digital age progressing fast with every passing second, the concerns on the privacy of data are mounting as well. Whenever and wherever the data is provided, collected, and stored, there is a high risk of […]
Whether you’re a billion dollar company with a million different customers to your name or a small firm still in its cradle catering to only a handful of people, you need a proper digital marketing strategy in place to lure customers and ensure that they stay on your website for longer than a few brief […]
Monitoring the success of your digital campaign rests on several key factors. One of these key factors is an important but often overlooked metric; click-through rate. The metric often tends to get overshadowed by other metrics such as cost-per-click and the number of purchases made by a customer. Cost-per-click is just one part of the […]
Customer experience has evolved unconditionally and exponentially within the last decade, and it’s expected to continually evolve in the coming years to a point where we might not even recognize what it looks like today. The Essence of Customer Experience Management Customer experience or CX could clinically be described as the product of the basic […]
