June 2019 - Woveon

Shopify vs WooCommerce vs Prestashop vs Magento

Posted on June 10, 2019April 28, 2019 by David Dinh

These are some of the best e-commerce solutions available on the market. Let’s compare Shopify, BigCommerce, Prestashop and Mangeto.

Top 4 eCommerce Platform Comparison:

Let’s see which one is best for which purpose.

1. Shopify

Advantages:

It is ideal for small projects.
It is native eCommerce software.
Very easy to make beautiful looking stores.
You do not need hosting since it is cloud based
In a few clicks you have a shop mounted and working and with professional templates.
Can be easily used globally

Disadvantages:

You have to go through the Shopify tube: if there is something that the software cannot do, you will not be able to alter the code to make it work.
You do not have the flexibility to work on SEO like in other solutions.
You depend on a server that is normally in the United States.

2. WooCommerce

Advantages:

It is ideal for small and medium projects.
It works on shared servers with no problem. You do not need a dedicated server.
It is based on WordPress, making it easy to use.
There are many free templates that you can use to give it a professional look.
There are also premium templates.
Most templates that exist are responsive, meaning mobile UI does not need to be developed.
It allows integration with WordPress plugins and that, for example for SEO, is very good. You can use the Yoast SEO plugin for your online store.

Disadvantages:

It is based on WordPress, so it is still a plugin that works on a content manager and allows you to sell. It is not native eCommerce software.
Translations are not easy and depend on a plugin. Making translations in WordPress is often a pain.
It does not allow you to grow an extensive catalogue and multi-store.
WordPress is often the focus of hacking attacks and it is easy to find vulnerabilities.
Many of the features of an eCommerce such as marketing modules, loyalty, etc. that are included by default in Prestashop and Magento are not included in Woocommerce and you must buy extensions to have them

3. Prestashop

Advantages:

It is ideal for small and medium-sized projects, and can handle large (but not huge!) projects.
The backoffice is very intuitive.
It works on shared servers with no problem. You do not need a dedicated server.
It is a native eCommerce software, so it includes many modules specifically for this type of application.
There are many free templates that you can use that have a professional look.
There are also premium templates.
It is an affordable solution.
It allows integration with external ERPs and software through web services.
Well prepared for SEO.

Disadvantages:

There are many modules included but some important functionalities require buying separate modules.
It does not allow you to grow an extensive catalogue and or go multi-store; The multi-store and warehouse system is very flawed.
If you require complex product listings (with fields not included by default) you must program.

4. Magento

Advantages:

It is ideal for large and huge projects.
The multi-store, multi-language and multi-currency system works very well.
It is native eCommerce software, so it includes many modules specifically for this type of applications.
In addition, their business is not based on buying modules to cover functionalities, so you really have many included.
There are many free templates that you can use that have a professional look.
Most templates that exist are responsive.
It allows integration with external ERPs and software through web services.
Well prepared for SEO.
Allows you to have several different product tabs without programming.
The robustness of its core and its database make it better, more stable than other software.

Disadvantages:

It does not work well on shared servers, you need a dedicated or dedicated VPS server to work fine.
The backoffice is complicated to use.

Which one should you use?

If you have a small business then Shopify, WooCommerce or Prestashop will be great. For example, if you want a store to sell and that’s it, Woocommerce and Shopify can do everything you need. If you want to do marketing actions or complicate things a little more by taking data to build a small CRM or integrating my store with an ERP, then you should use Prestashop.

All of these are great solutions that will allow you to quickly manage your inventory, monitor your sales, and much more. The best way to choose the right solution is to first ensure that you know your project well. Think of all the requirements that you have from the e-commerce solution and then compare it to the features of these e-commerce solutions. You’ll then be easily able to pick the right one. It isn’t exactly easy to shift to another solution once you’ve built your store on one solution, so make sure you make the right choice the first time.

Improving Communication with Clients like the Experts with Woveon

Posted on June 6, 2019April 24, 2019 by David Dinh

Good customer service is an aspect that every business has to focus on and it can make all the difference. With such extreme competition in the market, your customer services can be the reason why your customers keep coming back to you again and again. One of the biggest qualms that customers have is the lack of response they get.

While no one expects to get an instantaneous response, poor communication can be the reason behind why your customers are so disgruntled. In fact, a lot of stories relating to customer success usually have good communication covered. Good communication is easy to think off but a lot harder to implement since it doesn’t happen overnight.

Where does Woveon Conversational AI Platform fit in?

With social media and more, you might be wondering how to effectively improve your communication as each platform you use has its own inbox, notification centre and more. All in all, a business ends up having to deal with tons of messages on their own official email, Facebook, Twitter, Instagram, YouTube and even deal with text messages through WhatsApp if they utilise that platform. Wondering how do the experts handle this influx of messages? Get your hands on an app like Woveon.

Woveon is one of the platforms you will find which help to address the problem of improving communication through different mediums. Developed for businesses, it is one of the leading tools which ensure customer success on different levels by enhancing your communication abilities. With easy integration as well as flexibility in use, you can easily incorporate Woveon into your business and streamline your communication with ease.

How does it help?

Wondering how Woveon can improve your communication and thereby improve your customer services? Woveon was specially designed to address issues in communication between businesses and their customers. Take a closer look at its features which are specifically designed to smoothen out communication and shorten the response time.

The best part about Woveon is that it was specifically designed by experts in customer services who know what problems a business faces and how to successfully overcome them. It also has a large number of benefits, some of the major ones being:

1. One Inbox
Woveon allows you to see all the messages you get in one single inbox, thereby simplifying the need to open different platforms and accessing the inbox. This also shortens down response time, saves time, energy and even the use of data as you now only have to access one platform in order to get to the messages.

2. Make Messages Easy to Sort
Sorting through your messages for a specific query doesn’t have to be a problem anymore. With Woveon, you can organise your conversations according to high value and other details. Give your customers the attention they deserve by using their sorting feature. This also makes it easier to address a particular issue and have it dealt with as soon as possible. You can’t lose it in your inbox any more.

3. Learn to Prioritise
Have certain clients that are high priority or a client problem which is also high priority? Use Woveon’s prioritisation services which allow you to highlight certain conversations and address them promptly. In this manner, you can ensure that anyone else who is responding to messages understands how a certain client has to be addressed. It also cuts out unnecessary delays and ensures that all messages are addressed and dealt with in time.

4. Personalise According to Preference
When it comes to preference, you can personalise Woveon not only according to your preference but to the customers as well. Customer success through proper personalisation has become huge and you can capitalise on this aspect with the help of Woveon. In this manner, you can also enhance the quality of your customer services by making each customer feel special. By opting for this feature, you can truly shine and stand out from your competitors.

Get a Trial

By working smarter instead of harder with Woveon, you can avail a number of different benefits which all add good value to your customer services. Whether you have limited resources or are not sure you want to commit to it as yet, you can easily try out Woveon’s features. Woveon makes it easier for new users to get a better idea regarding their services with the help of their 30 day trial that lets you take a closer look at all that it has to offer.

Request a demo today!

You can also take a look at user testimonials and more to learn about Woveon. The best part is that if you decide to work with them, there are a number of different subscriptions available that are suited to different business budgets. With their help, you will be communication with your clients like experts and creating your own customer success stories in next to no time!

Optimise Conversion Rates with Customer Analytics in Woveon

Posted on June 3, 2019April 24, 2019 by David Dinh

Conversion in the world of business marketing means that when a customer visits your website, they follow through and take the desired action. This desirable action could be anything depending on the services that are being provided and the course of action you want the customers to take. For example, creating an account on you website, signing up for your newsletter via email subscription, downloading of a particular app or a PDF, etc.

In conversion rate optimisation (CRO), the course of action you want your customers to take will determine which factors need to be measured and optimised. Optimising the conversation rate is about creating a systemic and structured approach that will improve your website performance. In order to achieve that end, data is collected via insights such as user feedback and analytics. These insights are determined and defined by the distinguishing features and objectives of your website.

The optimisation process works by taking the current traffic on your website and turning it into a success for your business. CRO is responsible for ensuring that the traffic coming to your website is effectively utilised as well. It does not work on guesswork or on hunches and it is definitely not about getting a lot of users, irrespective of their degree of participation on your site.

How does it work?

Conversion rates are the total amount of conversions divided by the number of people visiting your website. Yet, a very important question arises here as to what kind of visitors are we talking about — total or unique? For example, sometimes, the same person visits the website but buys the product just once or not at all. While the total number of visits will include each of their visits, they are after all, only one customer. This is why the true estimation of the optimisation rates is done with unique visitors only. Although it may not be the case every time, but the key is to use the same standard every time.

In order to optimise the conversion rates, you need to make a few changes to your website layout. There is no single way to do that since one thing that works for a site might not work for the other. Conversion funnel of the websites is always full of barriers and the purpose of effective optimisation is to remove as many barriers as possible.

Factors determining the Conversion Rates

Conversion rates are dependent on the performance of your website. However, the major standard determining the rates is the customer analytics. How many people are visiting your website, out of that, what number of people are going through the whole process and performing the desired action? This measures the conversion rate.

In the present day, when technology has become so advanced, the world is interacting with each other using a number of different channels. For example, there is social media, the interaction on websites, emails, and the list goes on. Therefore, it becomes quite a task to measure the conversion rates.

Optimising Conversion Rates with Woveon

Woveon makes use of the latest technology to provide the exact estimate of conversion rates for any website. It helps the representative in optimising the conversion rates by providing them with data of the experiences of a particular customer to avoid trouble on both parts. This will ensure an increased chance of conversion.

Another way in which the software helps is by means of machine learning and artificial intelligence. Both these technologies are effective in increasing the rate of conversions by providing an intelligent and timely response to the customers.

How can Woveon help?

Woveon works by sorting and organising all the conversions in order to identify high value customers. The software ranks conversions on the basis of importance and urgency. Since it has identified the important customers, it is not a difficult task anymore. The final stroke of intelligence that comes with using this technology is finding out the preferences of the customers before they would be able to identify themselves and this allows you to delight them!

Moreover, it is an easy to use application that can be accessed online and provides a centralised location to the business, allowing them to manage and prioritise their customers in the best way possible. It allows the clients to easily interact with them by means of any channel that they prefer. It makes use of a wide breadth of data along with social as well as machine listening with a clean user interface to manage inquiries, suggest content, and identify customers that are of high value.

Furthermore, it optimises the conversion rates of any business by allowing them to reach and cater to their customers at any point easily.