A must-read guide for enterprises with billions of conversations and millions of customers. Enterprises are much more overwhelmed with conversations than ever before. Not only do they have to actively respond to customers over a myriad of channels like email, phone, social and livechat, they’re expected to give personal, relevant and fast responses. To tackle […]
Conversion in the world of business marketing means that when a customer visits your website, they follow through and take the desired action. This desirable action could be anything depending on the services that are being provided and the course of action you want the customers to take. For example, creating an account on you […]
All businesses are familiar with the issues of data loss. Fortunately, majority of such incidents are inconsequential, resulting in merely a few minutes of data loss or deletion of unimportant files. However, there are times in which the loss is quite critical in nature and has a substantial cost. As businesses rely heavily on data […]
When you’re practicing in any particular field, you need to pay attention to the benchmarks which apply to it. If you don’t know what the benchmarks are, you’re not going to be aware of whether you’re meeting business goals or missing it by a wide margin. For this reason, you need to be aware of the […]
Monitoring the success of your digital campaign rests on several key factors. One of these key factors is an important but often overlooked metric; click-through rate. The metric often tends to get overshadowed by other metrics such as cost-per-click and the number of purchases made by a customer. Cost-per-click is just one part of the […]
The companies that have adopted data analytics and are making business decisions based on them are the ones making a name for themselves in the industry. This is very good news for the Australian economy. There have been thousands of small companies in Australia who have contributed to the growth of the Australian economy by analyzing […]
