Guest blog by Colin Priest There’s an industrial revolution under way in businesses across the world, and it is all about automation. Businesses are embracing machine learning and artificial intelligence to make better decisions automatically. And the reason for this revolution is the comparative strengths of humans and computers. Computers are strongest at repetitive tasks, […]
Article by Adam Rawot, CEO Woveon I remember reading an article almost ten years ago talking about how teens were sending over 40 texts a day on average. The tone of the article was incredulous, but the statistic pales in comparison to how we exist online now. Speaking personally, it’s not implausible I send off […]
A must-read guide for enterprises with billions of conversations and millions of customers. Enterprises are much more overwhelmed with conversations than ever before. Not only do they have to actively respond to customers over a myriad of channels like email, phone, social and livechat, they’re expected to give personal, relevant and fast responses. To tackle […]
Artificial Intelligence (AI) and machine learning (ML) is all the buzz right now, and rightfully so with the significant contributions it has made to redefining many aspects of business. However, many people are still skeptical about the application of AI and ML to enhancing customer experience. Some would argue that machines cannot possibly take over […]
Recently I wrote an article for LinkedIn titled “Can we maintain the human touch with customer service?” I couldn’t help think about how fast we are moving with Artificial Intelligence that the question still remains, I am not worried about 5 years from now or what new customer interactions will be digital, but how will […]
Guest blog by Steve Nuttall The hype around Artificial Intelligence technologies is at its peak. According to the 2017 Gartner Hype Cycle, emerging technologies such as deep learning, machine learning and virtual assistants are at the “peak of inflated expectation”. Cognitive expert advisors have passed this peak and are now descending towards the “trough of […]
The success of any business, irrespective of what industry or market it belongs to, is measured by how they treat their customers, and smart technology helps make a difference. The products or services you offer are irrelevant when it comes to moving customers down the funnel. The ability to attract customers to your business holds […]
Guest Post by Parker Hathaway I was in a conversation with friend this week. He’s an avid murder mystery and investigative reporting fan. He loves shows like Making of a Murderer, 60 Minutes, 20/20, and True Detective. I asked him if he was a podcast fan. He said he wasn’t. With a grin, I leaned in and said, “I’m […]
Guest Post by Gaston Viau How the Job-To-Be-Done theory can help you understand consumer behaviors and provide you an innovation compass There are zillions of words written about how customer centricity leads companies to success. However, the “customer-centric” term is sometimes misused as a catchall for customer feedback or customer satisfaction results, but making people […]
Guest Post by Shane Barker No matter what field you work in, customer engagement is just as essential as lead acquisition. In fact, 68% of marketers today say that their companies compete on the basis of customer experience. However, many marketers still struggle with figuring out the best ways to keep their customers engaged; holding the attention […]
