Top Successful Lead Generation Strategies

Today, many businesses are using innovatively and witty online marketing strategies to generate leads. With new strategies being reported each day, it becomes difficult to determine which strategy will help you the most to generate leads for your business. In fact, the biggest challenge faced by businesses is generating good leads. There are marketing strategies that have proven to generate quality leads for businesses over and over again and I am sharing them with you below.

6 Hilariously Successful Lead Generation Strategies

Disclaimer: a lead generating strategy for one business may not always work for your particular industry or audience. It is important to quickly run tests to overcome this dilemma.

Use the Correct Data to Target the Right Person at The Right Time

The key to meeting customers’ expectations is having the correct data. The more you know about your customers, the better you can personalize. Businesses that offer a personalized experience are more likely to garner the attention of the prospects and generate leads. So, use a marketing strategy that allows you to communicate with prospects in the right tone and at the right time. Start with ensuring your digital assets are all connected on Google Analytics and you are tracking the types of customers who are coming to your business. Google has a very comprehensive overview here: https://support.google.com/analytics/answer/2799357?hl=en however if you are after something more practical Penn State has a great article on this https://extension.psu.edu/understanding-your-customers-how-demographics-and-psychographics-can-help

Fix the Bucket

Metaphorically speaking, many marketers spend a considerable amount of time pouring water into leaky buckets. What this means is your business is already attracting many quality leads however the system or processes you have tried to automate are not capturing them. Rather than fixing the bucket, they try to keep it full by pouring more water into it.Here, the bucket refers to the marketing funnel while water is used as a metaphor for traffic. By doing the above, marketers inflate acquisition costs and in return, get below average results. Hence, pouring water into leaky buckets is a disaster for recipe.

Landing pages, in particular your forms, are the biggest culprit here. The purpose of forms is to separate leads from non-leads. For this reason, they are crucial to your conversion rates and overall lead generation results. To ensure that you’re not leaving leads behind from your marketing campaigns, optimize your forms.Let’s suppose you get thousand visits to your landing page at a cost of $4 per visit. Now, if your form converts at 1%, you’ll get ten leads at a cost per lead of $400.

By optimizing your form, you can increase this conversion rate to 3 or 4%. So, if your form converts at 4%, you’ll get 40 leads at a cost per lead of $100. So, just by optimizing your form, you get three time more leads for one third of the cost per leads. Moz created the definitive guide for optimising landing pages https://moz.com/blog/most-entertaining-guide-to-landing-page-optimization

Profile Your Target Audience

Just like innovations in technology, user behaviour evolves quickly. For this reason, studying your target audience and creating potent buyer personas to get a better understanding of the goals, challenges, pain points and buying behaviour of your users is crucial. If last year, you were able to fulfil the needs and wants of your users then maybe this year you can focus on other challenges faced by them. Is there anything that you can address with an innovative content or product offer to serve your users better? Remember, buyer persona is what’ll shape your marketing strategy.

Use Search Marketing

Organic search marketing is probably one of the most effective lead generation strategies out there. Search marketing strategies such as an SEO campaign are proven ways to generate leads for your business. Though getting to the top of the page in search engine results is a lot harder today than it was 5 or 10 years ago, SEO is still an extremely effective way of generating quality leads for your business.

Combine SMS With Your Email Marketing Efforts

A great way to build relationships, email marketing helps you to stay connected to your audience. Most people regularly check their emails but almost everyone reads their text messages. In fact, more than 90% of texts get read within 3 minutes of delivery. So, take advantage of this and integrate your email marketing efforts with SMS.

Host a Webinar

One of the best ways to engage your audience is webinars. A webinar is a great opportunity for you to generate leads online. By hosting a webinar, you reach out to a new audience of people who are interested in what you have to say. Often, this results in the generation of new leads and if you are lost on how to start here, this is an amazing FREE course by leadpages https://www.leadpages.net/webinarfunnel

5 Lead Generation Software Using AI and How They Differ

Artificial Intelligence is certainly not a new concept by any means. However, it has increasingly begun to take over multiple aspects of business management, marketing and sales in the recent years, more specifically, lead generation for B2B marketing in the form of multiple lead generation software which are available online.

Artificial intelligence and the lead generations software that utilize AI driven platforms and algorithms function by collecting and analyzing useful data, utilizing passive records of sales, marketing strategies and circumstances to improve customer relationship management, providing valuable insights into business decisions and helping to identify profitable investments from the unprofitable ones to increase ROI.

Today, there are endless cases of corporations utilizing AI for B2B marketing campaigns and sales purposes with a variety of lead generation software available in the market. However, not every software functions the same way or utilizes the same AI algorithms to provide actionable data.

Top 5 Lead Generation Softwares utilizing Artificial Intelligence 

Growbots AI

Growbots AI is an automated lead generation tool which has over 200 million contacts in a self-updating database that are connected through a variety of social media platforms. This database has individual customer profiles of each of its contacts, their businesses, social preferences and needs.

As a lead generation software, the Growbot allows corporations to find ideal customer profiles that match their niche markets within minutes from that massive database. The requirements of a corporation’s target market are input into the search engine which, with the use of specific AI algorithms, generates a list of specific clients that have the true potential to translate into sales.

growbots

Image source: Growbots

The corporation’s sale representatives can use that list and reach out to the potential customers that have a need for their niche products to promote their business and successfully sell their merchandise.

Growthbot By Hubspot

Taking machine learning in sales and marketing to another level, GrowthBot by Hubspot is a lead generation software that integrates Artificial intelligence to Customer Relationship Management (CRM) systems. The GrowthBot works by connecting machine learning processes to the various messaging applications widely used by businesses today such as Slack, SMS systems or Facebook Messenger. These messaging apps are integrated with the chatbot, allowing businesses to ask directed questions and receive answers to any and all queries related to drive leads to their business.

growthbot by hubspot

Image source: Growthbot

For example, if you have questions regarding the business’s website traffic and its fluctuation, or want to find a niche market to target for your company within the local areas or want to reach out to prospective clients, the GrowthBot does that for you and more.

Conversica

Conversica is another one of its kind marketing and sales software for increased lead generation that is widely being used today. This software is, in actuality, a highly intelligent digital assistant that is completely automated, and powered by an AI algorithm.

Conversica

Image source: Conversica

This algorithm is human like with super human powers in the sense that it engages in real time conversations with each and every single possible lead your business might have. It does this in order to converse with them, gather necessary contact information and then analyze the interest of the lead to determine whether or not it will translate into a successful sale. The assistant is trained to alert a real-time sales representative who can close the deal positively, based on certain triggers.

Albert by Adgorithm

Albert by the artificial intelligence driven marketing firm Adgorithms is the secret behind the recent skyrocketing sales of one of New York City’s dealerships of the motorcycle conglomerate Harley Davidson. Unlike other lead generation software, Albert works across the various social media platforms such as Google and Facebook to determine the outcomes of the marketing strategies currently in play. This helps it sift through what was working, from what wasn’t. Based on those results, by using quantifying algorithms, Albert then optimizes the marketing campaigns to attract more customers or leads.  

Albert by Adgorithm

Image source: Adgorithm

Albert utilized the existing consumer data from the motorcycle dealership to isolate the behavior and characteristics of past successful sales and used it to target customers that resembled the previous narrative.  

Leadberry

Utilizing Google Analytics as its Artificial intelligence base, Leadberry is a B2B software for lead generation which collects the data about prospective clients of a company including but not limited to contact, business and social data.

leadberry

Image source: Leadberry

Leadberry is said to have become the highest rated Google Analytics technology solution for lead generation in the B2B sector because it takes into account the information across various platforms of a particular visitor to a company’s website, then analyzes it for its potential to be turned into genuine sales. Furthermore, the software presents visitor metrics with customized reports of how engaged a visitor was with your business.

Expert Tips to Generate Viable Leads

Lead generation is such an important factor in marketing that you just can’t go without a good lead generation strategy. A lot of people think that they have got everything covered when it comes to getting traffic to their website. Gone are the days of traditional marketing because the internet has changed the way we do things. From running a business to communicating with someone, almost everything has its online version. One of the reasons why people fail to generate leads is because they are still using traditional marketing strategies to promote their business online. The dynamics of the online world differ vastly. There are new tools and avenues that can make your business go to newer heights.

7 Strategies that will make you Attract Leads like bees to Honey

1. Content Creation

content strategy infographic

Content creation is one of the most powerful ways to attract leads to a website. But even that is not enough. You need to know what your target audience is in order to do so. If you have the wrong kind of content, you will end up having thousands of visitors on your website but hardly any leads. A lot of people have this confusion that the number of visitors per site can easily determine the number of leads; at least not when you have the wrong type of content on the website. The content could be anything, social media, blogs, videos, podcasts etc. as long as you know that it is reaching to the target audience, you are good to go.

2. Contact Information

accessible contact customer

It is imperative that you mention your contact information on your website; more specifically a contact number. This isn’t mostly because you want to increase user credibility to potential customers. They might not necessarily call but at least they know that you are trustable and can be reached directly. If a contact number is not possible, an email and an enquiry form is always a must.

3. Feedback and Testimonials

5 star rating image

After your first couple of orders, be in contact with your existing customers and ask them for their feedback and if they would be willing to let you share their testimonials on your website. This is another way of showing your credibility to potential consumers because they will see firsthand unpaid reviews of verified customers. Amazon uses this effective strategy and even mentions if it is a verified customer. After every purchase Amazon sends an email to its customers asking to write a review for their sellers. You too can send emails and a rating system for your product or service that other visitors can read when they are visiting your website.

4. A Dynamic Website

Your website should have the ultimate sweet spot for the user. In other words, the sweet spot is where uniqueness, simplicity and user friendliness collide. Your website should not look like a unicorn and have everything on it. Have a minimalistic design that speaks more about your brand rather than the website design itself. Avoid using cookie-cutter and run of the mill type website layouts because they won’t make you stand out.

5. Use Powerful Words

Use words that directly speak to the subconscious of the consumer. This might sound sneaky but in reality it’s just a marketing tool which is being used by decades by various brands and companies to get more customers. Use words like “get”, “have”, “make” “instantly” etc to trigger the subconscious of the consumer and you will notice that it makes more leads than by using words like “can” or “may” these words imply that they may or may not aren’t trustworthy.

6. Social Media

If content is King then social media is the contents advisors. Social media brings in your content to the maximum number of people and to the target audience for your product or service. There are so many mediums available for you to share your content on therefore you need t pick the one that best suits your customer base. For e.g. if your product or service caters to a young crowd using social media like SnapChat can be beneficial for your brand. If it is more visual based then Instagram or Pinterest would be the right choice. Similarly if you have a B2B setup, then posting blogs on LinkedIn would be the right way to go about it. Facebook is the social media staple so having a Facebook button along with one or two more social media buttons on your website shows that you have an extension beyond the confines of your website.

21 Successful Ideas for Lead Generation

Have you been searching for good ideas for lead generation? Then you came to the right place, because we are going to be discussing different strategies that you can adopt for improving lead generation and growing the email list. We are going to be covering 21 successful ideas for lead generation that seemed impossible in the beginning but have now become mainstream. So, let’s stop beating about the bush, and dive straight into the foundational principles that will result in better lead generation for you.

21 Ideas for Lead Generation You Should Already Be Doing

1. Consistent blogging

lead-generation-blogging

It shouldn’t be a secret to you to learn that inbound marketing and lead generation is all about regular blogging. By creating enough content on your website, and developing your own blog series, you will reach out to a wider audience. Creating educational how-to’s and educating your customers is always going to work in your favor, since you’re adding value to their lives, and they will return that with their trust.

2. Add social buttons

lead-generation-social-media

If you want to tap into your network of subscribers, the best way to do that is by sharing newsletters. How do you do that? By adding social buttons to your email newsletters, which encourages your email subscribers to follow your posts, and share messages on social platforms.

3. Create promo videos

If you want successful lead generation you need to tap into the power of visuals and audios. This is where promo videos are great, because they educate your customers about your service or product in no time, and engage them as well.

4. Regular content upgrades

One of the most successful ideas for lead generation is through content upgrades. It offers real value to the customers, who in turn reward the business.

5. Networking at conferences

You can also influence a lot of people by promoting your products at conferences and networking. This ensures that your clients become regulars, and you win in lead generation.

6. Giveaway licenses

Another one of the many great ideas for lead generation is by giving away licenses to the experts in your industry. This provides you with free promotion and lead generation.

7. Guest blogging on websites

One of the best ideas for lead generation is by guest blogging on websites where your audience is most active at. This helps you reach them, and allows your business exposure on other platforms.

8. Invite guest bloggers to your website

You won’t find any better ideas for lead generation, than inviting guest bloggers to post on your website. This allows you to form back links and get exceptional content posted on your website, while generating more exposure for your business.

9. Adding Exit-intent popups

You should know that around 70% of the visitors on your website will not return, so what can you do to convert them into leads? One of the best ideas for lead generation is by adding exit-intent popups that will help you attract them.

10. Mobile CTAs and campaigns

Most website traffic today comes from mobile devices, and if you’re looking for ideas for lead generation you should focus on developing mobile CTAs and campaigns.

11. Adding visible floating bars

Another great idea for lead generation is to add floating bars to the top or the bottom of your visitor’s screen, which makes your content highly visible and effective.

12. Content driven by query

Good ideas for lead generation don’t come around that often, and if you’re trying to gain leads, then you can use content driven queries. You can use targeted keywords and search about extended phrases that your customers are searching for, to capitalize on them.

13. Developing SlideShare presentations

If you want to make your mark on your customers, you should focus on developing SlideShare presentations. This is because they are a great way to share content with customers, and make them go viral, which will ensure greater exposure for your website.

14. Make surveys or quizzes

If your goal is to gain higher engagement, then one of the best ideas for lead generation is making surveys or quizzes for your customers. This will help you create a better chance for collecting emails and will lead to more conversions.

15. Build affiliate programs

Affiliate programs are a great way to generate leads, because you are offering your partners the same incentives to succeed. This helps you in promoting and advertising your products and services.

16. Build Twitter lead cards

Twitter is one of the biggest social media platforms, and you can use it to your advantage by capturing leads on it through lead cards. They collect user information by giving them an offer, and will help in boosting conversions.

17. Slide-in scroll boxes

There are very few ideas for lead generation that come across as less pushy, but slide-in scroll boxes are the perfect way to generate leads.

18. Test your CTAs

If you’re struggling to come up with good ideas for lead generation, you should focus on developing good CTAs for your website. You should test the existing CTA on your website to determine if it is prompting users to share information.

19. Interest based targeting

Want to capture leads by giving your clients something they want? Interest based targeting is one of the best ideas for lead generation.

20. Showcase reviews and testimonials

You can’t go wrong with showcasing your reviews and testimonials on your website, as it helps build trust among your customers, and is regarded as one of the best ideas for lead generation.

21. Simplify landing pages

Effective landing pages with call to actions hold the secret to lead generation, and that is what you need to focus on. Simplify your landing pages to ensure that you can convert your customers.