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7 Online Marketing Strategies to Maximize Website Visits

Having trouble getting people to your website? Want to know some ideas on how to expand your online reach? Many small businesses are trying to maximize their website visits but don’t know where to get started. 

Here are the Online Marketing Strategies to Maximize Website Traffic

We will be taking you through 7 online marketing strategies that can increase your website visits every month!

1. Advertising

The first of the online marketing strategies is advertising. Your business should be advertising to increase traffic, but you should ask yourself whether you’re doing so in the right way. There is no need to pay large sums of money for TV ads or giant billboards anymore. Companies can simply go online to start their advertising. Companies that are just starting to advertise should look into social media, Google ads, and Bing ads. These are all inexpensive online marketing strategies and have the ability to reach huge audiences. It is also more targeted, meaning your advertisements can be directed at people who have searched up particular search terms or phrases. This way, you can promote your product to people who are more interested in your product.

2. Social Media

Another way to increase website traffic is through social media. Your company can easily set up a Facebook, Twitter, or Instagram page to reach more clients. When it comes to social media, there are definitely some strategies that can be looked at. One big part of online advertising is timing. I work for a startup called Woveon. This company is based in the United States but also has a branch in Australia. When pushing out blogs to social media we try to target times that generate the most activity. Sometimes we push the same blog out multiple times so that we can get both prime times in the US and Australia. Social media advertising is also so easy because companies such as Hubspot can help control your marketing campaign by timing your posts and picking high traffic times. Overall, social media is a great way to advertise because it is cheap and efficient.

If you are already bringing in lots of traffic every month, check out our Top 5 Secrets to Excellent Customer Service, 5 Customer Analytics You Should be Measuring or Request for a FREE Conversational Technology demo today!

3. Content Marketing

Now that you have social media mastered, you are going to need something to post! Content marketing is the process of creating content to send out in the form of blogs, PDFs, infographics to get more traffic to your website. In order to get the most traffic possible, use SEO (Search Engine Optimization) to rise up in Google’s standings. Another thing about content marketing is that it doesn’t always have to be about your company. People are interested in much more than just your company, so produce a broad array of information to capture the most attention possible. Lastly, a small but important part about content marketing is reaching out to similar bloggers and linking them. This helps both of you increase traffic, especially if the articles are on similar topics. Content marketing is often overlooked when small businesses are trying to reach new customers, but it is extremely cost efficient and easy to do.

4. Site Load Time Improvement for SEO

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If you are still waiting to see what picture is going to pop up above, you now understand the problem with slow site time load. 57% of web users wait for 3 seconds or less to pick a website when searching for information. When searching on Google, the websites that load the fastest often come up as one of the first links. One way to increase speed is to have a base SSD near your largest traffic areas. You can also increase website speed by simply decreasing the number of graphics. These small adjustments can move you up the order on Google, which, in turn, gets more traffic to your website.

5. SEO (Search Engine Optimization)

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Search Engine Optimization, or SEO, is the process of making sure your website or blog shows up first on the list when using search engines. A big part of SEO is keyword searches. These are the words that are most commonly searched and will most likely move your article to the top of the list. For example, if you are writing a blog on how to increase traffic to your website, use “online marketing” as a keyword. On the other hand, don’t overuse keywords. Google punishes websites that don’t seem natural and doesn’t allow them to rise up in ranks. Lastly, when doing SEO, make sure your URLs are simple and short. URLs that have lots of random numbers, letters, and symbols are often thought to be spam. So next time you are creating a blog or page, remember how SEO can help you.

6. Meta Tag Optimization

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Meta descriptions are 160-character descriptions that summarize the page’s content. The meta description is important for on-page SEO because if the searched phrase contains the meta description, it will boost your SEO. It is also important to have a call-to-action, such as “learn more,” or “read on.” SEO and meta descriptions go hand in hand when driving more traffic to your website.

7. Internal Linking

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The last of the online marketing strategies is simply to internal link within your online content pieces. The key to internal linking is to have lots of content. If you are able to create lots of content, linking your articles that are on the same topic can boost your website’s standing. However, linking everything back to the home page, or even the contact page can decrease the page’s standing as a whole. Mix between similar content for the best overall strategy. Google suggests to find a balance so that your links aren’t excessive.

Online Marketing Strategies

Although this is nowhere near an exhaustive list of options to boost website traffic, it is a solid start. Online marketing strategies ranges from social media to simply improving SEO. Most of these will only require tiny adjustments that will make a big difference overtime. If you would like to learn more about gaining customers, take a look at 5 Ways Companies Have Used VR In Marketing or 7 Sales Strategy Templetes You Wish You Had Earlier!

CTA marketing strategy template

How to Drive More Customers to Your Business

Every entrepreneur wants their business to succeed, and the only way to do that is by driving customers to your business. It doesn’t matter what type of business you are running, all of them are dependent on the same thing: traffic. If you want success for your business, only your clients can provide you with that, and that is why you need to do everything in your power to drive customers to your business quickly. There are no short cuts. The only way you can launch your business successfully is by getting as much traffic as you can early on. That is what we are going to be discussing here, because it is going to affect your sales and campaigns as well.

If you really want to establish a legitimate business, then you need to get involved with getting more traffic. There is no shortage of tips that will help drive customers to your business, but we are going to be focusing on 6 of the best tips, to help you give you that edge.

Here’s how to find more Customers to your Business and Increase Sales

1. Send free samples to Instagram Influencers

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Everyone loves a sample. If you really want to make a statement, then you need to get your business on the right track, and you can use the power of social media to do that. Instagram is one of the biggest and most popular social media platform around today, and you can easily drive traffic to your business through it. A study found that Instagram offers brands 25% more engagement, and is better for driving traffic than Facebook and Twitter! You can use it to your advantage by giving free samples to the top influencers on Instagram.This will help spread awareness about your brand and will drive customers to your business. The only thing you will need to worry about Instagram influencers is that you must target influencers that resonate with your brand and what it represents.

See also: Epic and Proven Sales Strategies

2. Promote through the Press or Bloggers

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There are lots of different ways you can use to promote and drive customers to your business, but using promotional content through bloggers, vloggers, or the press is one of the most effective ways to go about it. This allows you to quickly build a large following, by leveraging from the size of the follower that most bloggers have. You can easily search for the best bloggers on the internet, and then have them promote your brand, products or services in their blogs. We use a MOZ tool https://moz.com/followerwonk/ and there is also their tool bar you can use to check the blog’s domain authority https://moz.com/products/pro/seo-toolbar

This will quickly spread awareness among the masses about your business, and when you have the press and bloggers promoting your business, it will help drive traffic your way.

3. Promote on Reddit

Another great way to drive customers to your business is to start promoting it on Reddit. A huge part of the internet hangs out on Reddit, and anything that goes viral or trending on Reddit is immediately spread like wildfire on all the major social media platforms. The exposure your business will gain by being promoted on Reddit is unparalleled, which is why it is a smart idea to promote it there.

Once your business starts trending on Reddit, you will not have any problem in attracting people towards your business, because the traffic numbers you get will be insane.

4. Ask family and friends to share

You can also get your family members and friends involved to help drive customers to your business. It can be done easily by asking them to share pictures or post comments about the products and services that your business offers. You can also get your inner friends circle to go check out your business, and then recommend it to people that they know.

Word of mouth is a great way to drive traffic for any customer, and you can get your family involved to help spread awareness about it.

5. Be pro-active on Twitter

You should start engaging with people on Twitter to promote your brand, which is a solid strategy to use if you have been trying to drive customers to your business. Once you have a decent following, the next step would be to quickly engage more customers and then notice as your business starts getting more traffic.

6. Come Out with Viral Content

If you want to grab attention and drive customers to your business, one of the easiest and most effective ways to do that is by creating and spreading viral content everywhere. This will get people to start noticing your brand, and you will immediately see an increase in traffic for your business. Now you are probably rolling your eyes wondering I’ve tried and tried again but the viral thing is not happening. Buzzsumo has a great lessons learnt article about this.