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Expert Tips to Generate Viable Leads

Lead generation is such an important factor in marketing that you just can’t go without a good lead generation strategy. A lot of people think that they have got everything covered when it comes to getting traffic to their website. Gone are the days of traditional marketing because the internet has changed the way we do things. From running a business to communicating with someone, almost everything has its online version. One of the reasons why people fail to generate leads is because they are still using traditional marketing strategies to promote their business online. The dynamics of the online world differ vastly. There are new tools and avenues that can make your business go to newer heights.

7 Strategies that will make you Attract Leads like bees to Honey

1. Content Creation

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Content creation is one of the most powerful ways to attract leads to a website. But even that is not enough. You need to know what your target audience is in order to do so. If you have the wrong kind of content, you will end up having thousands of visitors on your website but hardly any leads. A lot of people have this confusion that the number of visitors per site can easily determine the number of leads; at least not when you have the wrong type of content on the website. The content could be anything, social media, blogs, videos, podcasts etc. as long as you know that it is reaching to the target audience, you are good to go.

2. Contact Information

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It is imperative that you mention your contact information on your website; more specifically a contact number. This isn’t mostly because you want to increase user credibility to potential customers. They might not necessarily call but at least they know that you are trustable and can be reached directly. If a contact number is not possible, an email and an enquiry form is always a must.

3. Feedback and Testimonials

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After your first couple of orders, be in contact with your existing customers and ask them for their feedback and if they would be willing to let you share their testimonials on your website. This is another way of showing your credibility to potential consumers because they will see firsthand unpaid reviews of verified customers. Amazon uses this effective strategy and even mentions if it is a verified customer. After every purchase Amazon sends an email to its customers asking to write a review for their sellers. You too can send emails and a rating system for your product or service that other visitors can read when they are visiting your website.

4. A Dynamic Website

Your website should have the ultimate sweet spot for the user. In other words, the sweet spot is where uniqueness, simplicity and user friendliness collide. Your website should not look like a unicorn and have everything on it. Have a minimalistic design that speaks more about your brand rather than the website design itself. Avoid using cookie-cutter and run of the mill type website layouts because they won’t make you stand out.

5. Use Powerful Words

Use words that directly speak to the subconscious of the consumer. This might sound sneaky but in reality it’s just a marketing tool which is being used by decades by various brands and companies to get more customers. Use words like “get”, “have”, “make” “instantly” etc to trigger the subconscious of the consumer and you will notice that it makes more leads than by using words like “can” or “may” these words imply that they may or may not aren’t trustworthy.

6. Social Media

If content is King then social media is the contents advisors. Social media brings in your content to the maximum number of people and to the target audience for your product or service. There are so many mediums available for you to share your content on therefore you need t pick the one that best suits your customer base. For e.g. if your product or service caters to a young crowd using social media like SnapChat can be beneficial for your brand. If it is more visual based then Instagram or Pinterest would be the right choice. Similarly if you have a B2B setup, then posting blogs on LinkedIn would be the right way to go about it. Facebook is the social media staple so having a Facebook button along with one or two more social media buttons on your website shows that you have an extension beyond the confines of your website.

21 Successful Ideas for Lead Generation

Have you been searching for good ideas for lead generation? Then you came to the right place, because we are going to be discussing different strategies that you can adopt for improving lead generation and growing the email list. We are covering 21 successful ideas for lead generation that seemed impossible in the beginning but have now become mainstream. So, let’s stop beating about the bush, and dive straight into the foundational principles that will result in better lead generation for you.

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21 Ideas for Lead Generation You Should Already Be Doing

1. Consistent blogging

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It shouldn’t be a secret to you to learn that inbound marketing and lead generation is all about regular blogging. By creating enough content on your website, and developing your own blog series, you will reach out to a wider audience. Creating educational how-to’s and educating your customers is always going to work in your favor, since you’re adding value to their lives, and they will return that with their trust.

2. Add social buttons

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If you want to tap into your network of subscribers, the best way to do that is by sharing newsletters. How do you do that? By adding social buttons to your email newsletters, which encourages your email subscribers to follow your posts, and share messages on social platforms.

3. Create promo videos

If you want successful lead generation you need to tap into the power of visuals and audios. This is where promo videos are great, because they educate your customers about your service or product in no time, and engage them as well.

4. Regular content upgrades

One of the most successful ideas for lead generation is through content upgrades. It offers real value to the customers, who in turn reward the business.

5. Networking at conferences

You can also influence a lot of people by promoting your products at conferences and networking. This ensures that your clients become regulars, and you win in lead generation.

6. Giveaway licenses

Another one of the many great ideas for lead generation is by giving away licenses to the experts in your industry. This provides you with free promotion and lead generation.

7. Guest blogging on websites

One of the best ideas for lead generation is by guest blogging on websites where your audience is most active at. This helps you reach them, and allows your business exposure on other platforms.

8. Invite guest bloggers to your website

You won’t find any better ideas for lead generation, than inviting guest bloggers to post on your website. This allows you to form back links and get exceptional content posted on your website, while generating more exposure for your business.

9. Adding Exit-intent popups

You should know that around 70% of the visitors on your website will not return, so what can you do to convert them into leads? One of the best ideas for lead generation is by adding exit-intent popups that will help you attract them.

10. Mobile CTAs and campaigns

Most website traffic today comes from mobile devices, and if you’re looking for ideas for lead generation you should focus on developing mobile CTAs and campaigns.

11. Adding visible floating bars

Another great idea for lead generation is to add floating bars to the top or the bottom of your visitor’s screen, which makes your content highly visible and effective.

12. Content driven by query

Good ideas for lead generation don’t come around that often, and if you’re trying to gain leads, then you can use content driven queries. You can use targeted keywords and search about extended phrases that your customers are searching for, to capitalize on them.

13. Developing SlideShare presentations

If you want to make your mark on your customers, you should focus on developing SlideShare presentations. This is because they are a great way to share content with customers, and make them go viral, which will ensure greater exposure for your website.

14. Make surveys or quizzes

If your goal is to gain higher engagement, then one of the best ideas for lead generation is making surveys or quizzes for your customers. This will help you create a better chance for collecting emails and will lead to more conversions.

15. Build affiliate programs

Affiliate programs are a great way to generate leads, because you are offering your partners the same incentives to succeed. This helps you in promoting and advertising your products and services.

16. Build Twitter lead cards

Twitter is one of the biggest social media platforms, and you can use it to your advantage by capturing leads on it through lead cards. They collect user information by giving them an offer, and will help in boosting conversions.

17. Slide-in scroll boxes

There are very few ideas for lead generation that come across as less pushy, but slide-in scroll boxes are the perfect way to generate leads.

18. Test your CTAs

If you’re struggling to come up with good ideas for lead generation, you should focus on developing good CTAs for your website. You should test the existing CTA on your website to determine if it is prompting users to share information.

19. Interest based targeting

Want to capture leads by giving your clients something they want? Interest based targeting is one of the best ideas for lead generation.

20. Showcase reviews and testimonials

You can’t go wrong with showcasing your reviews and testimonials on your website, as it helps build trust among your customers, and is regarded as one of the best ideas for lead generation.

21. Simplify landing pages

Effective landing pages with call to actions hold the secret to lead generation, and that is what you need to focus on. Simplify your landing pages to ensure that you can convert your customers.

How to Drive More Customers to Your Business

Every entrepreneur wants their business to succeed, and the only way to do that is by driving customers to your business. It doesn’t matter what type of business you are running, all of them are dependent on the same thing: traffic. If you want success for your business, only your clients can provide you with that, and that is why you need to do everything in your power to drive customers to your business quickly. There are no short cuts. The only way you can launch your business successfully is by getting as much traffic as you can early on. That is what we are going to be discussing here, because it is going to affect your sales and campaigns as well.

If you really want to establish a legitimate business, then you need to get involved with getting more traffic. There is no shortage of tips that will help drive customers to your business, but we are going to be focusing on 6 of the best tips, to help you give you that edge.

Here’s how to find more Customers to your Business and Increase Sales

1. Send free samples to Instagram Influencers

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Everyone loves a sample. If you really want to make a statement, then you need to get your business on the right track, and you can use the power of social media to do that. Instagram is one of the biggest and most popular social media platform around today, and you can easily drive traffic to your business through it. A study found that Instagram offers brands 25% more engagement, and is better for driving traffic than Facebook and Twitter! You can use it to your advantage by giving free samples to the top influencers on Instagram.This will help spread awareness about your brand and will drive customers to your business. The only thing you will need to worry about Instagram influencers is that you must target influencers that resonate with your brand and what it represents.

See also: Epic and Proven Sales Strategies

2. Promote through the Press or Bloggers

lead-generation-blogging

There are lots of different ways you can use to promote and drive customers to your business, but using promotional content through bloggers, vloggers, or the press is one of the most effective ways to go about it. This allows you to quickly build a large following, by leveraging from the size of the follower that most bloggers have. You can easily search for the best bloggers on the internet, and then have them promote your brand, products or services in their blogs. We use a MOZ tool https://moz.com/followerwonk/ and there is also their tool bar you can use to check the blog’s domain authority https://moz.com/products/pro/seo-toolbar

This will quickly spread awareness among the masses about your business, and when you have the press and bloggers promoting your business, it will help drive traffic your way.

3. Promote on Reddit

Another great way to drive customers to your business is to start promoting it on Reddit. A huge part of the internet hangs out on Reddit, and anything that goes viral or trending on Reddit is immediately spread like wildfire on all the major social media platforms. The exposure your business will gain by being promoted on Reddit is unparalleled, which is why it is a smart idea to promote it there.

Once your business starts trending on Reddit, you will not have any problem in attracting people towards your business, because the traffic numbers you get will be insane.

4. Ask family and friends to share

You can also get your family members and friends involved to help drive customers to your business. It can be done easily by asking them to share pictures or post comments about the products and services that your business offers. You can also get your inner friends circle to go check out your business, and then recommend it to people that they know.

Word of mouth is a great way to drive traffic for any customer, and you can get your family involved to help spread awareness about it.

5. Be pro-active on Twitter

You should start engaging with people on Twitter to promote your brand, which is a solid strategy to use if you have been trying to drive customers to your business. Once you have a decent following, the next step would be to quickly engage more customers and then notice as your business starts getting more traffic.

6. Come Out with Viral Content

If you want to grab attention and drive customers to your business, one of the easiest and most effective ways to do that is by creating and spreading viral content everywhere. This will get people to start noticing your brand, and you will immediately see an increase in traffic for your business. Now you are probably rolling your eyes wondering I’ve tried and tried again but the viral thing is not happening. Buzzsumo has a great lessons learnt article about this.