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How to Do Customer Service The Right Way

Customer service is an extremely important part of a business. Your product is what catches your customers attention, and your service is what keeps them loyal. A strong company will already have great customer relationships. But a smart company will always be asking “What is good customer service?” If you are not constantly on the lookout for opportunities to improve your customer service, then your relationships will stagnate. Here are a few customer service tips for identifying ways to better serve customers.

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Customer Service Done Right

1. Get Personal

Your customers want to feel like they have access to real people, not bots and FAQs. Offer more than just automated email responses, and do not let your telephone prompts or website send them down a rabbit hole. Take full advantage of social media (such as Facebook, Twitter and Yelp) and write responses when your customers post on your page. Post photos and bios on your website. This shows your customers that you are real people working on their behalf.

2. Be Available

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Part of the personal touch is making sure your customers can reach you. For example if your business is primarily online, meet in person occasionally with local customers and offer video calls (such as Skype) for those farther away. Work early and late when needed, especially if your customers are in different time zones. Even providing customers with your physical address helps build their trust and reminds them that your company exists off the internet as well.

3. Cater to Your Customers

Make sure you are fully meeting your customers needs. Consider assigning reps to specific customers so they can build a relationship. Offer VIP treatment for your best customers to let them know they are appreciated. What special services might your customers like? Set up focus groups, interview customers, or run a survey to get ideas.

4. Create Communities

Your customers will feel even more valued if you treat them as important members of a community. You can bring various customers together in numerous ways, including webinars, interactive websites, social media, trade shows and conventions. And don’t forget that while your customers come to these forums to learn from you, you can learn as much, if not more, from them.

5. Specials Services / VIP

Are there special discounts or services you can offer that your competitors don’t? Can you offer something special for existing customers only? Could your services be considered luxury? Offering special treatment to your customers will help them to feel taken care of, and it’s also something they might be willing to pay more for. There are so many “bait and switch” offers and promotions for new customers only– reward the customers that have been with you the longest.

6. Offer Knowledge

Building strong relationships with our customers is great, but we also get to offer and trade knowledge with them. In our trade, a customer can compare several competing copies of a book online, but they won’t get a conversation about the title’s complicated printing history. When we’re speaking with customers, we spend the majority of time talking about the merchandise itself, trends in the market, and the customer’s own collecting habits. Afterward, we negotiate a deal. A customer can even know more than you do on a particular topic! Take advantage of this opportunity to learn more.

7. Let Customers Get to Know You

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If you’re running your business from an unknown (or internet-only) location, it makes you more anonymous. This is common nowadays, but adding a face or an address to your business could help assure customers that you won’t disappear overnight. You don’t have to rent office space if you don’t really need it; just be upfront about where you operate from and consider ways of contacting customers aside from email. A little personal information can go a long way, and could minimize concerns of accessibility, trust, or safety.

Customer service is an extremely important aspect of your business that is often overlooked. Following these simple steps can boost your customer’s loyalty to your company and also increase sales! I suggest you start by creating some customer service goals for your support team. Be sure to align these goals to your business goals so you’re on track! This Customer Service Goal Template will help you get started!

Hack: Lazy Customer Service Tips To Get The Most Loyal Customers

One of the keys to maintaining a thriving business is a steady customer base. The Pareto principle states that 80% of business comes from only 20% of customers. This exemplifies the importance of your customer loyalty. Add to this the fact that the cost of attracting new customers is almost 6x’s more expensive and you have a powerful incentive to keep that core group of customers happy.

If your business’s goal is to live long and prosper, then any efforts toward building customer loyalty will certainly pay off. Following are 7 tips to increase and maintain greater customer loyalty.

Importance Of Customer Service in Customer Retention

1. Stand For Something

Customers are more likely to ignore you if your company doesn’t stand for anything. Research from the Corporate Executive Board that included 7,000 consumers from across the U.S. found that of those consumers who said they had a strong relationship with a brand, 64 percent cited shared values as the primary reason. If you want loyal customers, you need create real connections with them. What do you stand for?

2. Communicate with Customers

Whether it’s an email newsletter, a monthly flier, a reminder card for a tuneup, or a holiday greeting card, set up a system for reaching out to the customers you already have. Dedicate time to creating and maintaining a database of contact information, including phone, email, and snail mail addresses. If there’s a social media element to your business, invite people to your page or website and keep that online element fresh.

3. Commit to Quality Service

Go above and beyond your customer’s’ expectations. Your product knowledge will engender confidence and trust and enable you to anticipate their questions, focus on their needs and guide you both to an appropriate solution to their situation. It’s almost impossible to ask too many questions of your customers. Once you know what they want, you will be able to deliver the right product at the right time. In simplest terms: Listen to your customers and go that extra mile. Listening to customers also often enables you to make suggestions about your services and products the customer hasn’t thought about and they will appreciate your knowledge and your expertise to help them resolve their needs.

4. Courtesy and Respect

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You know how you like to be treated when you’re the customer. We all like to be accorded courtesy and treated as a sensible adult. You NEVER argue with a customer. Even if you know your customer is wrong, resolve the sales question or service issue quickly and in their favor and you’ve made a friend. Research shows that helping a customer resolve his or her issue results in continued business and likely makes a customer for life. Repeat business, not to mention word-of-mouth referrals, is the lifeblood of bottom lines

5. Be helpful even if your business can’t help them

If you can’t get your customer what they want, offer to help them find it elsewhere. It lets them know that you are willing to help without expecting anything in return. That unselfish gesture will make you stand tall in your customer’s’ eyes and will have them return next time.

6. Train Your Employees Thoroughly

Your employees are the face of your company, and training can empower them to make your company prosper. Training sessions should be a positive experience; boring training sessions are a waste of time and money and foster a negative attitude toward the company.

Encourage your employees to engage in training and explain how it will help them on the job and why it’s good for business. An excellent way to teach is on-the-job training, which facilitates on-the-spot demonstration of best practices.

7. Follow Up With Your Customers

No matter what the product or service you have sold a customer, you can be assured that they will appreciate it if you follow up in a couple of days to see how it’s working out. And it may lead to further business and more customers when your attention to detail and customer service is passed on by a happy customer.

The Art of Customer Retention

Customer service is a never ending task that will continue to build your brand loyalty. Customer Service is a long term commitment to customer satisfaction. It’s time to re-think how you engage and interact with your customers. There are many tactics, but no shortcuts. The tactics above should hopefully give you some fresh ideas for approaching retention, but they’re not a cure-all. Your product and service will do most of the heavy lifting in keeping customers loyal, and there are no shortcuts for that.

While pleasing customers with superior customer service is important, don’t forget to align your customer service goals to your business goals! There’s no point if you’ve got good brand image, if you don’t use it to your advantage! Realign with the Customer Service Goals template.

Top 5 Secrets to Excellent Customer Service

A company’s most important feature, without a doubt, is its product. If there is no desire for the product, a business will not succeed. But what else makes companies stand out from others?

The secret lies in customer service.

Read on to find out about some secrets of customer service and one business, Woveon, that is truly a forerunner in this not-so-new industry.

Ways to Excellent Customer Service

1. Customer Loyalty

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To start off on our adventure to world-class customer service, it seems fitting to talk about customer loyalty. When a customer is loyal, they will keep buying products, turning into more and more revenue. But how does a company identify and keep these customers happy? At Woveon, identifying important customers and helping with their every need is easy! Woveon has created AI (Artificial Intelligence) programs that identify businesses-valued customers in multiple ways. Say someone has shopped at an e-commerce website multiple times and has a great buying history but has now run into some trouble. If they contact the store via multiple channels such as social media or email, a representative from the business can pull up their information and understand they are a valued customer. They can focus on their problems more quickly, and this keeps up customer satisfaction.

2. Consistency

Much like loyalty, consistency is another key factor when it comes to customer service. Woveon makes it easy for a customer service representative to be consistent throughout their interactions with customers. The software records past interactions that allows the business to recall past services it offered to the particular customer and the means by which the problem was resolved. With all of this data, the company can provide consistent help to valued customers. This, in turn, can create word-of-mouth interactions, generating new customers.

3. Knowledgeable Staff

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Nothing is more frustrating than calling customer service and feeling more apt than the “resourceful” representative. This is why it is so important to have knowledgeable staff who don’t just stick to a script and set of instructions. Your employees should be able to problem solve on their own. In order to do this, one should hire people who show interest in their business and understand its products. However, having knowledge on more than just the product is important. For smaller businesses, getting to know your customers and being able to talk with them more on a personal level can be very important. With Woveon’s technology, this is a walk in the park. Woveon’s recorded conversations not only help with consistency, but it can also help a customer service rep get to know the client more by reviewing past conversations. Although this may not apply to all businesses, small to mid-sized companies can really benefit from having personable customer service reps who are extremely knowledgeable about their product and clients. So before hiring any applicant, make sure he/she is enthusiastic about the product or service the company provides.

4. Response Time

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“Thank you for calling. Your call is very important to us today. Please hold while we transfer you to our next available representative.”

We’ve all heard this dreadful message. Five minutes later, you are still listening to the same terrible background music and just waiting for your questions to be answered. This is why it is so important to have urgency when conducting customer service. If you make a customer wait for five or more minutes, their frustration is almost sure to be rising as well. To help this problem, Woveon’s interface has a simple search bar that any customer service rep can pull up and see what the customer’s history is. It includes common problems the customer has had along with small subcategories, illustrated in a 3D model that is quick and easy to use. Woveon’s incredibly accessible database and easy-to-use software cut down time that the customer is forced to listen to background music and become frustrated. Having dealt with many customer service departments, I can say that the best way to keep a customer happy is to be fast and knowledgeable about all potential problems. But even if you can’t identify the problem right away, act with urgency and get the process started as soon as possible in order to retain strong customer loyalty.

5. Apologize and Move On

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Everyone makes mistakes–some you can control, others just happen. It is always better to apologize first and then move forward. When it comes to customer service, the representative is almost never to blame; however, the customer may think differently. A customer service rep should apologize not only for the inconvenience the customer is going through, but also so the customer can sense that the rep personally cares about the problem. If you are nice to your customers, they, in turn, would be more likely to reciprocate. Of course, there will be good and bad customers, but as long as you are willing to be upfront, apologize for any mistakes you could have made, and are ready to solve the problem, most customer interactions will go smoothly. Remember, solving the problem is only half of the interaction; being fast, knowledgeable, and polite completes the customer service process.

To help you out, here are 5 templates to get you out of sticky customer situations.

If you want to retain and build a bigger customer base, a company has to have great customer service. Word of mouth “advertisement” is 5x more powerful than any media ad. Because of this, a company’s customer service has to be efficient, knowledgeable, and polite. Luckily, with Woveon, customer service comes easy. Using Woveon’s software is a hack in itself when running a business, and if you are ready to bring your business to the next level, start with your customer service using Woveon.