lead generation strategy

Top 6 Successful Lead Generation Strategies

Today, many businesses are using innovative online marketing strategies to generate leads. With new strategies being reported each day, it becomes difficult to determine which strategy will help you the most to generate leads for your business. In fact, the biggest challenge faced by businesses is generating good leads. There are marketing strategies that have proven to generate quality leads for businesses over and over again and I am sharing them with you below.

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Below are the Top 6 Successful Lead Generation Strategy

Disclaimer: A lead generating strategy for one business may not always work for your particular industry or audience. It is important to quickly run tests to overcome this dilemma.

1. Use the Correct Data to Target the Right Person at The Right Time

The key to meeting customers’ expectations is having the correct data. The more you know about your customers, the better you can personalize. Businesses that offer a personalized experience are more likely to garner the attention of the prospects and generate leads. So, use a marketing strategy that allows you to communicate with prospects in the right tone and at the right time. Start with ensuring your digital assets are all connected on Google Analytics and you are tracking the types of customers who are coming to your business.

Google has a very comprehensive overview, however if you are after something more practical Penn State has a great article

2. Fix the Bucket

Metaphorically speaking, many marketers spend a considerable amount of time pouring water into leaky buckets. What this means is your business is already attracting many quality leads however the system or processes you have tried to automate are not capturing them. Rather than fixing the bucket, they try to keep it full by pouring more water into it. Here, the bucket refers to the marketing funnel while water is used as a metaphor for traffic. By doing the above, marketers inflate acquisition costs and in return, get below average results. Hence, pouring water into leaky buckets is a disaster for recipe.

Related: 
21 Successful Ideas for Lead Generation

Landing pages, in particular, your forms, are the biggest culprit here. The purpose of forms is to separate leads from non-leads. For this reason, they are crucial to your conversion rates and overall lead generation tactics results. To ensure that you’re not leaving leads behind from your marketing campaigns, optimize your forms. Let’s suppose you get a thousand visits to your landing page at a cost of $4 per visit. Now, if your form converts at 1%, you’ll get ten leads at a cost per lead of $400.

By optimizing your form, you can increase this conversion rate to 3 or 4%. So, if your form converts at 4%, you’ll get 40 leads at a cost per lead of $100. So, just by optimizing your form, you get three times more leads for one-third of the cost per leads. Moz created the definitive guide for optimizing landing pages.

3. Profile Your Target Audience

Just like innovations in technology, user behavior evolves quickly. For this reason, studying your target audience and creating potent buyer personas to get a better understanding of the goals, challenges, pain points and buying behavior of your users is crucial. If last year, you were able to fulfill the needs and wants of your users then maybe this year you can focus on other challenges faced by them. Is there anything that you can address with an innovative content or product offer to serve your users better? Remember, a buyer persona is what’ll shape your marketing strategy.

4. Use Search Marketing

Organic search marketing is probably one of the most effective lead generation strategies out there. Search marketing strategies such as an SEO campaign are proven ways to generate leads for your business. Though getting to the top of the page in search engine results is a lot harder today than it was 5 or 10 years ago, SEO is still an extremely effective way of generating quality leads for your business.

5. Combine SMS With Your Email Marketing Efforts

A great way to build relationships, email marketing helps you to stay connected to your audience. Most people regularly check their emails but almost everyone reads their text messages. In fact, more than 90% of texts get read within 3 minutes of delivery. So, take advantage of this and integrate your email marketing efforts with SMS.

sms and email marketing to connect with audience

6. Host a Webinar

One of the best ways to engage your audience is webinars. A webinar is a great opportunity for you to generate leads online. By hosting a webinar, you reach out to a new audience of people who are interested in what you have to say. Often, this results in the generation of new leads and if you are lost on how to start here, this is an amazing FREE course by leadpages.