Entries by David Dinh

Optimise Conversion Rates with Customer Analytics in Woveon

Conversion in the world of business marketing means that when a customer visits your website, they follow through and take the desired action. This desirable action could be anything depending on the services that are being provided and the course of action you want the customers to take. For example, creating an account on you […]

Lead Generation Software and Strategies

Attracting leads to your business isn’t a new concept – every firm that seeks a good B2B campaign requires one. There are literally millions of prospective customers out there – thanks in part due to the massive reach of the internet – but successfully converting them is an art that few businesses have been able […]

Ultimate Lead Generation Checklist

Short of time and looking at a quick checklist to ensure you are on the right track to a successful lead generation campaign? Over the years I have consulted for several startups and also deployed lead generation techniques that work. This is our own checklist of ideas and points we follow to either brainstorm and […]

Customer Experience Management and their Importance to Businesses

Customer experience metrics provide a means of gaining access to tangible evidence of your business’s reception which gives you an idea of what steps you could take to improve the overall customer experience. Your best tool to enhance customer experience management and improve customer support is to gain a deeper understanding of what your customer […]

What Makes a Great Customer Support Team?

Sometimes perfection fails to exist at an individual level; but when individuals who are not perfect, come to work together as a team, they can create magic. For a team to succeed it does not require flawless employees with everything being perfect. It just requires a bond between workers which allows them to work together […]

Importance of Branding for B2B Companies

It is no secret that everything B2B companies do is to get more sales leads – we love conversions. Branding is a very misplaced concept; companies think that by spamming clients with information about their products and services, they are enhancing their brand experience. Customers however, want value proposition, they want connection. B2B branding is […]

Content Marketing – Is It Really Helpful For B2B Companies?

The number of business owners within the B2B platform participating on social media platforms is increasing day by day. B2B shows continuous growth in the areas of content marketing as seen in higher volumes of online videos, infographics and business blogs. Lead generation and increasing conversions via inbound methods comes easy to companies who realize […]

Top Platforms for B2B Content Distribution

B2B content marketing is on the rise. 2014 witnessed 58% B2B marketers increasing their content budgets, revealed the Content Marketing Institute.  Being involved with B2B content marketing for over two years now, what I have learnt is that brands with a solid distribution strategy are the winning ones. Understanding your company’s conversion funnel is the […]

Fine Tuning Customer Conversations on Social Media

We’ve been in the go to market space for over 15 years and have seen countless enterprise projects who fail to adequately engage and interact with their customers online, especially in the last 5 years over social media. Guide to Fine Tuning Customer Conversation on Social Media Here are some tips that will help you […]