7 Software that Can Drive more Traffic to your Business

When you’re a small or medium sized business, it might at first seem like a stretch for you to be able to compete with larger businesses. They have the benefit of bigger budgets and massive marketing teams. But there are certain pieces of technology that you can use to offset some of these disadvantages and bring more traffic to your website.

You could even argue that the success of your online business depends not on acquiring an army of marketing interns – but on the proper use.

Below are 7 Softwares that can Increase Traffic and Drive more Sales to your Business:

1. Autopilot (automate your emails)

The perfect solution for your company’s multi channel marketing automation needs, Autopilot creates a unique journey for your customer by sending them texts and emails at the right time. For instance, if they’re reading your blog and read through to the end, they will receive a tiny little box at the bottom corner of the screen asking for their name and email address so they could subscribe to your website for more updates later.

autopilot marketing automation software

You can execute any marketing campaign by simple drag and drop tools which also support ROI reporting. Send customized SMS and postcards to make your customer’s journey more memorable – it is as easy as sending an email with personalization variables. The best feature is adding call-to-action (CTA) at the end of your blog which prompts visitors to download your content or pay for a feature.

See also: 5 Lead Generation Software Using AI and How They Differ

2. Hootsuite (social media manager)

There is no dearth of social channels available, whether it is Twitter, Facebook, Instagram or a host of other similar services. Your next customer could very well be using either one of these services and all that is required of you is to reach them. It, however, quickly becomes overburdening for you to effectively engage customers across all these dozens of channels. This is where Hootsuite comes in.

hootsuite

Hootsuite is a powerful tool that can easily represent all your social accounts in a single, neatly presented dashboard. You gain access to powerful analytics software which will help you analyse leads and opportunities that can benefit your business the most, all the while combining scalability, support and security in one tiny, affordable package.

3. TweetDeck (social networking software)

It is overwhelming keeping track of all user activity that your business is interested in tracking. TweetDeck presents Messages, Activity and your Mentions in a neat categorized user interface which can be customized to your preferences.
Perhaps the most useful feature from a purely data analytics point of view is the Activity bar, which allows you to keep track of a select group of Twitteratis that are following you (or are being followed by you). Monitor the day-to-day activities of your clients and competitors and build proper digital business strategies around them.

tweetdeck

You can also schedule TweetDeck to share blogs and content on your Twitter account, which means you won’t have to retweet the content on your website every one or two hours like a robot. That’s usually how social media marketing works.

4. Qualtrics Insight Platform

Every business wants to know how they’re performing, what features they can improve upon and which aspect of their product is causing grievances to their customer. For this reason and more, most businesses develop surveys and request their customers to take them to collect as much data about their preferences as possible.

Qualtrics Insight Platform

Examples of huge companies that do this are Google, Microsoft and Yahoo. Ever get that slightly annoying pop up on your browser asking you to participate in a survey? This is exactly what Qualtrics Insight will help you do by bringing advanced online survey developing tools to your fingertips.

5. Salesforce

The premier customer relationship software, Salesforce brings the most efficient means of tracking your customer’s transactions to help your business stay relevant. You gain more knowledge of your sales team’s activities and allow for more seamless collaboration across all departments of your business. The days of storing your customer’s information on handwritten notes are long gone. Heck, even spreadsheets are getting phased out by Salesforce.

salesforce

6. Use breadcrumbs

Breadcrumbs greatly improve the way users navigate around a website which might be crawling with content and brimming with hyperlinks. They reduce the number of clicks that a user has to perform in order to reach certain desirable sections of the website. If your business is growing at a lightning fast pace, it is advisable to make the customer’s journey less cumbersome by placing in breadcrumbs at strategic locations of your website. If you’re on WordPress, you can download Breadcrumb NavXT to generate locational breadcrumb trails for your website.

7. Google Analytics

Search Engine Optimization is THE buzzword when it comes to improving a website’s overall ranking. Proper SEO software will break down your customer’s data into proper segments which can allow you to develop proper strategies around that data. A sound marketing plan is only built on customer data analytics.

Google Analytics and Kissmetrics can get the job done in most cases, going hand-in-hand to help your business crawl up search engine rankings, one keyword at a time.

Epic and Proven Sales Strategies

The ease to launch an online store has significantly increased the number of businesses competing against each other online. Having a winning sales strategy is extremely important for businesses wanting to boost sales and achieve customer success. To smooth out the bumps and make revenues incredibly predictable, you need to have a strategic plan to increase sales. Even a slight increase in sales will allow you to experience downstream benefits. So, having the right sales strategy in place is crucial. Contrary to popular belief, you don’t need to spend excessive amounts of money to increase your sales and grow your business. There are some affordable yet effective sales strategies that you can use to trigger increased sales and business growth.

Proven Sales Strategies in Increase Sales

1. Offer A Single Product or Service on Your Home Page

Do you sell countless products or services on your website? If yes, then it’s recommended that you revisit this sales strategy of yours. According to the experts, the fewer products you have in one place, the more likely you are to make a sale. Though, it’s crucial that you use the additional space available to you to describe the products in more detail. Kissmetrics outlines this situation perfectly in their article https://blog.kissmetrics.com/too-many-choices/ “Are you losing sales by giving customers too many choices”.

The aforementioned- strategy is all about focus. Rather than offering a large range of products with little detail about each product to please every visitor to your site, you choose to offer one product with more detail about it to remove the doubts of your most valuable visitors and convince them to buy your product. Now, this does not mean that you stop selling your other products. You can always use follow up offers or the other web pages to offer them to your customers. However, to be 100% sure that this strategy will work with your target audience, you need to test it. Only after testing will you know whether offering a single product or service on your home page is an effective sales strategy.

2. Use AD Extensions to Get More Clicks

Ad-extension are a no-brainer if you’re selling stuff online. Available in both Bing and AdWords, this feature ‘extends’ your ad and give people more options to click. Without costing you anything extra, ad-extension increases the click-through rate of your ad. Isn’t that amazing? Following is an example that’ll help you understand this better.

google ad extension

In the aforementioned-example, people looking to buy a new pair of Ray-Ban have two places other than the main link to click on. The two-additional links are ‘Men’s sunglasses’ and ‘Women’s sunglasses’. By saving them a step, the additional links make it faster and easier for potential customers to find exactly what they want. This in turn prevents them from going to a competitor’s site. In the end, this increases your chances of making a successful sale, making the use of ad -extensions one of the best sales strategies.

See also: 7 Sales Strategy Templates You Wish You Had Earlier!

3. Offer A Personalized Experience

By offering a personalized experienced to your prospects or visitors to your site, you will increase your chances of making a sale. Today, more and more customers, especially online customers, are demanding personalized, one-of-a kind experiences that cater to their needs and interests. Thanks to technological advancement, even the smaller players can create a personalized shopping experience that helps them to capture the interest and preferences of the individual shoppers. By leveraging individualized promotions and user experiences, you can increase your sales. Unsure how to do this? Shopify provides examples how this can be done https://www.shopify.com/retail/4-ways-to-personalize-your-customer-s-shopping-experience

4. Bundle Your Products and Services

A sales strategy that many businesses have used to considerable success is selling products and services as a package rather than individual offerings. Most people equate bundled services or products with savings, even if the savings are minimal.  So, by offering your services or products as package, you will make it easier for yourself to sell. Now, when you package your services and/or products, make sure your bundle offerings are flexible.

A potential customer may not buy a bundle you’re offering if he or she feels that only two of the five services/products offered in the bundle apply to his or her business. You will be able to use this sales strategy successfully if you stay flexible enough to change different products or services to align with multiple needs.

5. Build the Right Relationships

In the business world, who you know is more important than what you know. if you want to taste success then you must build the right relationships, both online and offline. Regardless of which industry you belong to or what type of product you sell, you will find like-minded businesses out there and these businesses are who you need to befriend. Build relationship with businesses that are closely aligned to you but aren’t your direct competitors.  Some examples are bloggers, suppliers, industry experts. By building relationships with the above, you will get the word out about your business and this will increase your chances of making successful sales.

DIY: Your Perfect Sales Strategy

To succeed, every business needs to develop a good sales strategy. However, good marketing is not the end of the effort. Instead, businesses should leverage good marketing for further development i.e. for planning and implementing a strategy to successfully sell to their customers. A deliberate, thoughtful activity, successful sales requires a process that you initiate repeatedly. In short, successful sales isn’t possible without an effective sales strategy.So, how do you create an effective sales strategy and what sales strategies do you include in it? Let’s contemplate.

Before anything else, think about the single most important sales activity that if applied consistently by your business as a whole for the next month or two would have the greatest impact on your growth. If you can find such an activity, then it should serve as the basis for developing a sales strategy for your business. While considering the aforementioned-activity when developing a sales strategy is important, it isn’t the only thing you need to consider to develop the perfect strategy. So, how can you develop a sales strategy that works effectively for your business?

Following are the things you need to consider to develop the perfect Sales Strategy:

Plan Ahead

Without some planning and forethought, you cannot have a successful sales campaign. Before anything else, you need to list down the goals for your sales campaign. Once you’ve done that, set the parameters for your campaign i.e. how much you’ll spend on materials, which sales channels you’ll use, what special offers would you have during the course of the campaign and how long the campaign will run.

Be specific when setting your goals. A good thing to do would be setting a main goal and a stretch goal. For example, if your main goal is selling three thousand units of a product then your stretch goal could be selling five thousand units of the same product. Once you know your target, you will have a good idea of how long it’ll take for you to reach your goals. Moreover, you will have a good idea of how much money you should be ideally spending on your campaign.

Consider the Type of Sales Strategy Your Business Needs

Businesses have to choose from two basic types of sales strategies: direct and indirect. If you go for a direct sales strategy, you will have to fight your competitors head on to win customers. Businesses using this strategy talk about each feature of the competitor’s product and then compare it to theirs. This is the reason a direct sales strategy is often referred to as ‘negative selling’. On the other hand, an indirect sales strategy involves the use of more subtle techniques to win customers and make sales.

Unlike the businesses using a direct sales strategy, businesses using an indirect sales approach demonstrate/promote features and benefits not offered by their competitors. An indirect sales strategy requires a lot of research and analysis to be successful.

Think About Ways to Motivate Your Sales Team

Once you’ve set the parameters for your sales campaign, you need to think about how you can motivate your sales team to make the campaign successful. Even the best-planned campaign will fail if you don’t have a motivated sales team. Offering extra compensation to the sales team can help you to make your sales campaigns successful. Of course, the easiest and probably the best way to motivate sales people is by offering cash bonus. For example, if the purpose of a sales campaign is to promote and sell more of a particular -product then a good strategy would be offering the sales team double commission for successfully selling that product.

Another strategy that could work well is setting up a contest where you offer the sales person selling the most units of the new product a big bonus. If you’re short on cash, then you can offer some non-monetary rewards such as certificates and medals.

Define Your Target Market

Your sales success depends on how well you know your target market. You won’t be doing business with everyone. And even if you were, you’d have to start somewhere. To build up momentum in your sales campaign, you need to have a specific target area or market. This is the area or market you need to focus on. It is important that your target market is big enough. Your odds of success will decrease if your target market is too small. To have the numbers working in your favour, you may have to combine two similar target markets.

By doing the above, you can develop the perfect sales strategy. The aforementioned-sales strategies are what you need to focus on to develop an effective sales strategy to increase sales and grow your business.

8 Signs You Might Want to Switch Up Your Online B2B Campaigns

One of the worst things from a marketing perspective with B2B campaigns is when you look at big companies that have great products or services, but are unable to capitalize due to poor marketing campaigns. The name of your brand and your reputation, will only get your business so far. If you want to strike while the iron is still hot, then you need to focus on switching up your online B2B campaign.

Businesses no longer have the luxury of being oblivious to the latest strategies and tactics for B2B campaigns, because there is no shortage of accessible information online. However, there are many businesses that have marketing professionals who refuse to conform to the latest trends, and prefer to do things the old-fashioned way.

This is a foolish position to take because the strategies that initially brought them success are outdated, and the target audience has also changed and matured. By failing to adopt cutting edge digital strategies they are refusing to adapt and improve their online B2B campaigns. When put under the spotlight for lack of results, the common excuse used is poor execution by the teams.

However, if any business wants to remain competitive, they need to adopt new marketing strategies. All businesses need to adapt to their environment, and that can only be done when you decide to switch up your online B2B campaigns.

8 Signs that show your B2B Marketing Strategy is Outdated

You can’t seem to engage clients

If you’re failing to engage your clients, you’re failing to reach your potential as a business, which is why it is important that you offer them with a comprehensive contact page. This is important for capturing leads and customer satisfaction.

51% of people will not do business with a company that doesn’t provide them with thorough contact information.

You will lose more business if you’re not providing your clients with contact information, which is why it might be time to redesign your website and switch up your online B2B campaign.

You’re not capturing leads

You may not have any problems in attracting traffic on to your website, but you also need to convert that traffic into sales. Lead capturing is important for a business, otherwise they won’t make any money, and to do that you need to include landing pages, forms, and call-to-action buttons on your website. You won’t be able to convert leads without them.

Your website is cluttered

Having lots of content on your B2B website is a good strategy, but you can easily overdo it as well. A cluttered website is going to be an eyesore, and visitors to your website will run away, which is why it is important to balance things out. You should know about the value of whitespace, since it helps visitors focus on the important things on your website. It helps to improve readability, and also helps lead capturing as well.

Your website design doesn’t match your brand

Businesses must focus on their brand positioning as well, which means clearly outlining what the brand and the B2B website represent. The design scheme of your website needs to be in sync with your industry, and should include strong brand messaging. You should be clear about your goals as a business with your clients and customers, which will only help serve your B2B campaign.

Your website hasn’t been updated

When the digital revolution came about, and computers became mainstream, basic website designs were the norm. However, technology has grown rapidly over time, and that has also influenced website designs. If you want your B2B campaign to be successful, you need to update the website design as well. If you’re not sold on that, these statistics might change your perception:

66% of web users want websites with visually appealing designs

38% of web visitors won’t engage with a website with poor content or layout

79% of web users prefer going to websites that are mobile friendly

If you want your B2B campaign to be a success you will need to work on upgrading your website design.

You don’t upload fresh content

You need to frequently upload fresh content on your B2B blog, which is important for SEO, more visitors, driving organic traffic, and converting leads. If you don’t have any new content on your website, your website traffic will fall off a cliff. If you don’t have a blog on your website, you can add a ‘news section’, which will help provide visitors with helpful, informative, and relevant information.

The website is unresponsive and slow

One of the main reasons to switch up your online B2B campaign is if you have a website that is slow and unresponsive.

71% of mobile users stop going to websites that take too long to load or crash frequently.

The average web user only waits about 5 seconds for a website to load. If your website is slower than that, you are going to lose traffic and customers. So, make sure that your website is as fast and responsive as possible on desktop and mobile to keep visitors happy and conversion rates soaring.

You can’t update anything

Websites that are inaccessible or haven’t been updated in a long time will not attract visitors, which is why it is important to freshen things up. You can either upgrade your web design or design a brand new one from scratch to ensure that your website manages to attract more traffic.

7 Sales Strategy Templates You Wish You Had Earlier!

Sales. The single stat that so many companies strive to maximize. The one thing that gets nearly 6.5 million people up in the morning and keeps them up at night. Probably the main reason that you yourself are reading this sales strategy template blog right now.

Identify who you can upsell to, faster and easier. Request a FREE demo today!

Yet without an effective sales strategy, how can you expect to maximize your sales? The one and only Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”

If those harsh words, “failing to prepare and preparing to fail,” scare you, not to worry! We definitely haven’t failed to prepare this for you:

7 Sales Strategy Templates You Need to Start Using NOW

1. HubSpot CRM

hubspot sales strategy

Price: free version, upgrades available

  • HubSpot has 21K+ customers across 90+ countries and 3.4K+ agency partners. It has been recognized as a Leader in G2 Crowd’s Spring 2017 Grid for Marketing Automation and the Best CRM in CMS Critic Awards.

WHAT WE THINK

Pros

  • Includes an extensive guide, tips, examples, and case studies.
  • The Sales Strategy Template section provides some explanations and headings that describe what areas to consider.

Cons

  • Doesn’t actually include any templates but tries to get you to sign up for the HubSpot CRM (which has a free version!)
  • The explanations under each heading are quite good, but they would be even better if paired with samples of what you could write.

2. A Sales Guy

Price: free

a sales guy consulting

3. Four Quadrant Sales Strategy Template

Price: $199

four quadrant sales strategy

  • Not only does it give a sales strategy template, but also includes a blog with tips and instructions.
  • Fortune 1000 startups and companies have tested and validated this template.
  • Peter J. Buscemi, the author of the blog, is the Founder, Technology Marketing Executive, VP of Marketing, VP of Field Marketing, and VP of Market Development at Four Quadrant. He is also an advisor for startups, consultant for c-level executives, and Adjunct Professor in the Executive MBA Program at the University of San Francisco. He possesses 25 years of entrepreneurial experience and classical training at Fortune 500 companies (Apple, Oracle, HP) and startups and has helped technological innovations generate millions in revenue. He has worked in influencer and analyst relations, go-to-market strategy and execution, sales and marketing leadership, customer acquisition and retention, product development, and brand positioning and identity.
  • Four Quadrant offers marketing resources and advice for go to market plans.

4. Close.io

Price: free

close.io sales CRM

  • Includes a blog on “25 proven sales strategies from top entrepreneurs and startups.”
  • Ryan Robinson is a Content Marketing Consultant to leading startups and experts across the globe. He has worked at Forbes, LinkedIn, and Entrepreneur.
  • Close.io provides an inside sales CRM catered to small and medium-sized businesses and startups.

5. Smartsheet

Price: free

smartsheet

  • Offers a customizable sales forecast template, funnel template, sales tracker and report templates, sales email templates, etc.
  • Smartsheet provides a software as a service (SaaS) platform for automating and organizing collaborative work. It is used by 65,000 brands and millions of information workers and has received awards from Forbes, Microsoft Office, G Suite, Geekwire, and DocuSign.

6. Office Timeline

Price: free

office timeline sales plan template

Tidy Form

Price: free

tide form sales plan template

  • TidyForm.com comprises of software engineers, web developers, and editors who select and organize templates, samples, and forms in the fields of business, personal finance, law, tax, and more.
  • Tidy Form’s business templates are recommended by Small Business Trends, an online publication that has won awards for providing resources, suggestions, and news for entrepreneurs, small business proprietors, and other stakeholders. It consists of hundreds of experts who contribute to its services.

Got the templates but still stuck on how to start? Check out this blog on 9 Tips For Developing Your 2017 Sales And Marketing Strategy.

Now that you have a robust sales strategy, start selling! And sign up for Woveon to maximize your sales!

CTA marketing strategy template

Convert Demand Generation into Customers – 5 Tips for Busy Marketers

If you’re looking for tips to convert your demand generation campaigns into paying customers, you came to the right place. All businesses must use different marketing and demand generation strategies to help build leads online, but generating leads should not be the only goal. If you’re unable to convert your leads into customers, then you are losing out and will not be able to complete sales. The business therefore, relies on marketers to come up with effective demand generation strategies that provide them with high quality leads. The leads a business acquires are only valuable if they turn into sales for the brand. That is why it is imperative that the business pays importance to the marketing aspect, and gets the sales process properly done. This will help them accomplish greater sales after generating valuable leads.

5 Demand Lead Generation Tips

1. Use Data to Understand Customers

It is important that you take advantage of data to understand the entire process of converting online leads and getting customers for your brand. This is why so many businesses spend on customer management, customer channel and data collection tools, because it allows them to easily funnel all the customers from multiple campaigns and convert leads into sales. By having accurate data available you can easily focus your attention on reaching out to people with the highest chances of becoming long-term customers of the business.

See also: Top Successful Lead Generation Strategies

This is where most marketing and sales campaigns fail, because they don’t give the data great importance to separating customer channels and fail to assess how it will help them out. Don’t fall into the same trap, and make channel management and data a crucial part of all sales meetings, so that everyone understands and can interpret what is converting, where the customers are coming from and how long it is taking to onboard them.

2. Act Fast to Convert Leads

Once you have attracted the customers to your campaign, you need to move fast, because the longer you wait, the greater the chances that you will lose out – managing the customer response times. Faster response times will generate more demand to your campaign. There is no point in delaying a good lead, because if you don’t reach out to them in time, someone else from your industry will. That is why it is important that any decision you take must be fast, so that you can easily convert leads.

Reaching out to leads quickly also convinces customers that they are working with a business that is reliable and serious about working with them. This builds customer relationships and greatly increases the chances of the leads converting into sales.

3. Make Sure to Follow-up

Identify and open up multiple channels for leads to come back and reach out. Also find out where they are talking to manage the conversations effectively. When you’re reaching out to a new lead, and don’t get a good response, you shouldn’t give up on them. This is critical if you want to learn advanced demand generation strategies. Here’s a 3 step formula for writing brilliant email marketing subject lines that gets you through the door. 

Make sure that you reach out to them again, by sending them an email or calling them some other time so that you get the chance to talk with them. This will help increase your chances of communicating with as many high-quality leads as possible and help you convert the maximum number of customers for your business. Demand generation relies on being able to reach out to customers on what ever platform the customer is familiar with. 

4. Convert Leads by Qualifying Them

Another great demand generation strategy is by qualifying your leads separately, and setting them apart in different categories. This will allow you to have a detailed breakdown of leads from different communication channels that you can work with and the ones that you need to let go. Mark them as high quality leads and leads that you can move past, because this is how you will advance.

This helps you save time and ensure that you only work on sales-quality leads and have the right conversations with the right customers. It drastically improves your demand generation chances, and ensures that you can build strong customer relationships. Qualifying leads is a strong tactic, and one that will allow you to properly funnel leads to convert them into sales. There is also a reduced risk of losing out on valuable clients, because you already have the information needed to convert them into sales.

5. Have a Proper Sales Team

There will be no point in adopting any demand generation strategy if you don’t have a structured sales team. You need to ensure that your sales team not only manages relationships with existing clients, but is also able to convert new leads. This will help make things easier for you, because you will now be able to balance out the requirements and target customers effectively.

You should divide your sales teams so that one is focused on dealing with existing clients, while the other team handles the conversion of new leads. Having this kind of structure in your sales team will ensure that you don’t lose out on customers, and bring in new business as well. This can be achieved through a multi-channel conversation framework. 

Conclusion

If you plan your work properly, and structure your sales team, while using data carefully, then you will be able to greatly improve your chances of converting online leads from multiple channels. Remember that you need to stay in touch on various social, sms, phone, emails and chat platforms with your customers, and follow up with the right conversations, resulting in a successful sales funnel.