5 Reasons Your Business Needs a Website for a Stronger Digital Presence

The internet has paved the way for a new economy through its sheer size and explosive growth. It has led to existing business paradigms evolving in their entirety. In today’s competitive world, it is essential for any business to have an online identity. There are numerous businesses, including small business and medium sized companies, which have witnessed success by opting for e-commerce.

Here are the top 5 reasons why you should have a website for your Business

1. Brand Perception

Whether you offer your services or products online or not, it is essential to establish your brand image online. Nowadays, when people hear about a company and are interested in it, the first thing they usually do is search for it online; if it doesn’t have an online presence, it won’t be considered seriously. A corporate website can enhance your company’s image among your customers.

Market research indicates that around 67% of successful businesses have a website. Furthermore, about one-fourth of retail sales in 2012 were web influenced and the number has drastically increased since then.

2. Enhanced Customer Support

Customer retention is obviously something every business strives for. Good customer support is essential to retain your customers and increase customer satisfaction. The internet has made it easier for all businesses to connect with their customers and provide better customer support. The more effective the customer service, the higher your sales and profitability will be.

enhanced customer support - female support phone operator

3. Reduced Costs

You can take any aspect or area of your business online, for example, procurement, shipping, billing, supply chain, etc. Reforming these processes through online systems will enable you to cut costs significantly. For example, you can decrease the cost of operation, repair, and maintenance by 5% if you adopt e-business solutions.

4. Doing Business 24/7

You can make sales even when you are sleeping! This is possibly the biggest advantage of have a website as your shop is open 24/7 all year round. Your customers can buy your services and products whenever they want to. This provides convenience to your customers, especially in the chaotic lifestyle we have adopted today. They can make a purchase decision quickly if it is providing convenience for them.

5. Keeping Your Customers Informed

Your website works as an online catalogue or brochure too. It is super easy and quick to update all the latest information regarding your services and products on your website as compared to print material. It is an effective way of informing your customers about the latest happenings in your company, launch of a new product/service/outlet, special promotions and discounts, upcoming events, and any other information you want to provide your customers. Unlike print ads, your website will always stay current and updated.

Aside from these five reasons, there are numerous other advantages of having a website for your business. It is much easier and cheaper to conduct business and even market your business online. It might require a bit of an effort at the start, but it is undoubtedly going to make a huge impact and enhance the success of your business. So, if you don’t already have a website, make one immediately and take your business to a whole new level.

7 Software that can drive more Website Traffic to your Business

Top 7 Softwares that can help Increase Website Traffic and Drive More Sales

1. Autopilot (Automate your Emails)

The perfect solution for your company’s multi-channel marketing automation needs, Autopilot creates a unique journey for your customer by sending them texts and emails at the right time. For instance, if they’re reading your blog and read through to the end, they will receive a tiny little box at the bottom corner of the screen asking for their name and email address so they could subscribe to your website for more updates later.


Auto Pilot Marketing Automation Software for Customer Conversation Management

You can execute any marketing campaign by simple drag and drop tools which also support ROI reporting. Send customized SMS and postcards to make your customer’s journey more memorable – it is as easy as sending an email with personalization variables. The best feature is adding call-to-action (CTA) at the end of your blog which prompts visitors to download your content or pay for a feature.

Learn how Conversational Software works. Request a demo today!

2. Hootsuite (Social Media Manager)

There is no dearth of social channels available, whether it is Twitter, Facebook, Instagram or a host of other similar services. Your next customer could very well be using either one of these services and all that is required of you is to reach them. However it quickly becomes overburdening for you to effectively engage customers across all these dozens of channels. This is where Hootsuite comes in.


hootsuite social media management platform

Hootsuite is a powerful tool that can easily represent all your social accounts in a single, neatly presented dashboard. You gain access to powerful analytics software which will help you analyze leads and opportunities that can benefit your business the most, all the while combining scalability, support and security in one tiny, affordable package.

See also: 5 Lead Generation Software Using AI and How They Differ

3. TweetDeck (Social Networking Software)

It is overwhelming keeping track of all user activity that your business is interested in tracking. TweetDeck presents Messages, Activity and your Mentions in a neatly categorized user interface which can be customized to your preferences. Perhaps the most useful feature from a pure data analytics point of view is the Activity bar, which allows you to keep track of a select group of Twitteratis that are following you (or are being followed by you). Monitor the day-to-day activities of your clients and competitors and build proper digital business strategies around them.

tweetdeck social networking software


You can also schedule TweetDeck to share blogs and content on your Twitter account, which means you won’t have to retweet the content on your website every one or two hours like a robot. That’s usually how social media marketing works.

4. Qualtrics Insight Platform

Every business wants to know how they’re performing, what features they can improve upon and which aspect of their product is causing grievances to their customer. For this reason and more, most businesses develop surveys and request their customers to take them to collect as much data about their preferences as possible.


qualtrics insight platform customer experience management

Examples of huge companies that do this are Google, Microsoft and Yahoo. Ever get that slightly annoying pop up on your browser asking you to participate in a survey? This is exactly what Qualtrics Insight will help you do by bringing advanced online survey developing tools to your fingertips.

5. Salesforce

The premier customer relationship software, Salesforce brings the most efficient means of tracking your customer’s transactions to help your business stay relevant. You gain more knowledge of your sales team’s activities and allow for more seamless collaboration across all departments of your business. The days of storing your customer’s information on handwritten notes are long gone. Heck, even spreadsheets are getting phased out by Salesforce.

salesforce customer relationship management software


6. Use breadcrumbs

Breadcrumbs greatly improve the way users navigate around a website which might be crawling with content and brimming with hyperlinks. They reduce the number of clicks that a user has to perform in order to reach certain desirable sections of the website. If your business is growing at a lightning-fast pace, it is advisable to make the customer’s journey less cumbersome by placing in breadcrumbs at strategic locations of your website. If you’re on WordPress, you can download Breadcrumb NavXT to generate locational breadcrumb trails for your website.

7. Google Analytics

Search Engine Optimization is THE buzzword when it comes to improving a website’s overall ranking. Proper SEO software will break down your customer’s data into proper segments which can allow you to develop proper strategies around that data. A sound marketing plan is only built on customer data analytics.

Google Analytics and Kissmetrics can get the job done in most cases, going hand-in-hand to help your business crawl up search engine rankings, one keyword at a time.

DIY: Your Perfect Sales Strategy

To succeed, every business needs to develop a good sales strategy. However, good marketing is not the end of the effort. Instead, businesses should leverage good marketing for further development i.e. for planning and implementing a strategy to successfully sell to their customers. A deliberate, thoughtful activity, successful sales requires a process that you initiate repeatedly. 

Below are a few DIY sales strategy that you need to consider

In short, successful sales isn’t possible without an effective sales strategy. So, how do you create an effective sales strategy and what sales strategies do you include in it?

1. Plan Ahead

Without some planning and forethought, you cannot have a successful sales campaign. Before anything else, you need to list down the goals for your sales campaign. Once you’ve done that, set the parameters for your campaign i.e. how much you’ll spend on materials, which sales channels you’ll use, what special offers would you have during the course of the campaign and how long the campaign will run.

proven sales strategy - plan ahead

Be specific when setting your goals. A good thing to do would be setting the main goal and a stretch goal. For example, if your main goal is selling three thousand units of a product then your stretch goal could be selling five thousand units of the same product. Once you know your target, you will have a good idea of how long it’ll take for you to reach your goals. Moreover, you will have a good idea of how much money you should be ideally spending on your campaign.

Proven Sales Strategies

2. Consider the Type of Sales Strategy Your Business Needs

Businesses have to choose from two basic types of sales strategies: direct and indirect. If you go for a direct sales strategy, you will have to fight your competitors head on to win customers. Businesses using this strategy talk about each feature of the competitor’s product and then compare it to theirs. This is the reason a direct sales strategy is often referred to as ‘negative selling’. On the other hand, an indirect sales strategy involves the use of more subtle techniques to win customers and make sales.

Unlike the businesses using a direct sales strategy, businesses using an indirect sales approach demonstrate/promote features and benefits not offered by their competitors. An indirect sales strategy requires a lot of research and analysis to be successful.

3. Think About Ways to Motivate Your Sales Team

Once you’ve set the parameters for your sales campaign, you need to think about how you can motivate your sales team to make the campaign successful. Even the best-planned campaign will fail if you don’t have a motivated sales team. Offering extra compensation to the sales team can help you to make your sales campaigns successful. Of course, the easiest and probably the best way to motivate salespeople is by offering a cash bonus. For example, if the purpose of a sales campaign is to promote and sell more of a particular -product then a good strategy would be offering the sales team double commission for successfully selling that product.

Another strategy that could work well is setting up a contest where you offer the salesperson selling the most units of the new product a big bonus. If you’re short on cash, then you can offer some non-monetary rewards such as certificates and medals.

4. Define Your Target Market

Your sales success depends on how well you know your target market. You won’t be doing business with everyone. And even if you were, you’d have to start somewhere. To build up momentum in your sales campaign, you need to have a specific target area or market. This is the area or market you need to focus on. It is important that your target market is big enough. Your odds of success will decrease if your target market is too small. To have the numbers working in your favor, you may have to combine two similar target markets.

Proven Sales Strategies

The ease to launch an online store has significantly increased the number of businesses competing against each other online. Having a winning sales strategy is extremely important for businesses wanting to boost sales and achieve customer success. To smooth out the bumps and make revenues incredibly predictable, you need to have a strategic plan to increase sales. Even a slight increase in sales will allow you to experience downstream benefits. So, having the right sales strategy in place is crucial. Contrary to popular belief, you don’t need to spend excessive amounts of money to increase your sales and grow your business. There are some affordable yet effective sales strategies that you can use to trigger increased sales and business growth.

Below are Proven Sales Strategies to Increase Sales

1. Offer A Single Product or Service on Your Home Page

Do you sell countless products or services on your website? If yes, then it’s recommended that you revisit this sales strategy of yours. According to the experts, the fewer products you have in one place, the more likely you are to make a sale. Though, it’s crucial that you use the additional space available to you to describe the products in more detail. Kissmetrics outlines this situation perfectly in their article https://blog.kissmetrics.com/too-many-choices/ “Are you losing sales by giving customers too many choices”.

The aforementioned- strategy is all about focus. Rather than offering a large range of products with little detail about each product to please every visitor to your site, you choose to offer one product with more detail about it to remove the doubts of your most valuable visitors and convince them to buy your product. Now, this does not mean that you stop selling your other products. You can always use follow up offers or the other web pages to offer them to your customers. However, to be 100% sure that this strategy will work with your target audience, you need to test it. Only after testing will you know whether offering a single product or service on your home page is an effective sales strategy.

2. Use AD Extensions to Get More Clicks

Ad-extension is a no-brainer if you’re selling stuff online. Available in both Bing and AdWords, this feature ‘extends’ your ad and give people more options to click. Without costing you anything extra, ad-extension increases the click-through rate of your ad. Isn’t that amazing? Following is an example that’ll help you understand this better.

google ad extension

In the aforementioned-example, people looking to buy a new pair of Ray-Ban have two places other than the main link to click on. The two-additional links are ‘Men’s sunglasses’ and ‘Women’s sunglasses’. By saving them a step, the additional links make it faster and easier for potential customers to find exactly what they want. This in turn prevents them from going to a competitor’s site. In the end, this increases your chances of making a successful sale, making the use of ad -extensions one of the best sales strategies.

See also:7 Sales Strategy Templates You Wish You Had Earlier!

3. Offer A Personalized Experience

By offering a personalized experienced to your prospects or visitors to your site, you will increase your chances of making a sale. Today, more and more customers, especially online customers, are demanding personalized, one-of-a-kind experiences that cater to their needs and interests. Thanks to technological advancement, even the smaller players can create a personalized shopping experience that helps them to capture the interest and preferences of the individual shoppers. By leveraging individualized promotions and user experiences, you can increase your sales. Unsure how to do this? Shopify provides examples of how this can be done https://www.shopify.com/retail/4-ways-to-personalize-your-customer-s-shopping-experience

4. Bundle Your Products and Services

A sales strategy that many businesses have used to considerable success is selling products and services as a package rather than individual offerings. Most people equate bundled services or products with savings, even if the savings are minimal.  So, by offering your services or products as a package, you will make it easier for yourself to sell. Now, when you package your services and/or products, make sure your bundle offerings are flexible.

A potential customer may not buy a bundle you’re offering if he or she feels that only two of the five services/products offered in the bundle apply to his or her business. You will be able to use this sales strategy successfully if you stay flexible enough to change different products or services to align with multiple needs.

5. Build the Right Relationships

In the business world, who you know is more important than what you know. If you want to taste success then you must build the right relationships, both online and offline. Regardless of which industry you belong to or what type of product you sell, you will find like-minded businesses out there and these businesses are who you need to befriend.

build the right relationships with businesses and customers

Build a relationship with businesses that are closely aligned to you but aren’t your direct competitors.  Some examples are bloggers, suppliers, industry experts. By building relationships with the above, you will get the word out about your business and this will increase your chances of making successful sales.

8 Signs You Might Want to Switch Up Your Online B2B Campaigns

One of the worst things from a marketing perspective with B2B campaigns is when you look at big companies that have great products or services, but are unable to capitalize due to poor marketing campaigns. The name of your brand and your reputation, will only get your business so far. If you want to strike while the iron is still hot, then you need to focus on switching up your online B2B campaign.

Businesses no longer have the luxury of being oblivious to the latest strategies and tactics for B2B campaigns, because there is no shortage of accessible information online. However, there are many businesses that have marketing professionals who refuse to conform to the latest trends, and prefer to do things the old-fashioned way.

Learn more efficient ways to help your B2B campaigns, request a FREE conversational software demo today!

This is a foolish position to take because the strategies that initially brought them success are outdated, and the target audience has also changed and matured. By failing to adopt cutting edge digital strategies they are refusing to adapt and improve their online B2B campaigns. When put under the spotlight for lack of results, the common excuse used is poor execution by the teams.

However, if any business wants to remain competitive, they need to adopt new marketing strategies. All businesses need to adapt to their environment, and that can only be done when you decide to switch up your online B2B campaigns.

8 Signs that show your B2B Marketing Strategy is Outdated

1. You can’t seem to engage clients

If you’re failing to engage your clients, you’re failing to reach your potential as a business, which is why it is important that you offer them with a comprehensive contact page. This is important for capturing leads and customer satisfaction.

51% of people will not do business with a company that doesn’t provide them with thorough contact information.

You will lose more business if you’re not providing your clients with contact information, which is why it might be time to redesign your website and switch up your online B2B campaign.

2. You’re not capturing leads

You may not have any problems in attracting traffic on to your website, but you also need to convert that traffic into sales. Lead capturing is important for a business, otherwise they won’t make any money, and to do that you need to include landing pages, forms, and call-to-action buttons on your website. You won’t be able to convert leads without them.

3. Your website is cluttered

Having lots of content on your B2B website is a good strategy, but you can easily overdo it as well. A cluttered website is going to be an eyesore, and visitors to your website will run away, which is why it is important to balance things out. You should know about the value of whitespace, since it helps visitors focus on the important things on your website. It helps to improve readability, and also helps lead capturing as well.

4. Your website design doesn’t match your brand

Businesses must focus on their brand positioning as well, which means clearly outlining what the brand and the B2B website represent. The design scheme of your website needs to be in sync with your industry, and should include strong brand messaging. You should be clear about your goals as a business with your clients and customers, which will only help serve your B2B campaign.

5. Your website hasn’t been updated

When the digital revolution came about, and computers became mainstream, basic website designs were the norm. However, technology has grown rapidly over time, and that has also influenced website designs. If you want your B2B campaign to be successful, you need to update the website design as well. If you’re not sold on that, these statistics might change your perception:

66% of web users want websites with visually appealing designs

38% of web visitors won’t engage with a website with poor content or layout

79% of web users prefer going to websites that are mobile friendly

If you want your B2B campaign to be a success you will need to work on upgrading your website design.

6. You don’t upload fresh content

You need to frequently upload fresh content on your B2B blog, which is important for SEO, more visitors, driving organic traffic, and converting leads. If you don’t have any new content on your website, your website traffic will fall off a cliff. If you don’t have a blog on your website, you can add a ‘news section’, which will help provide visitors with helpful, informative, and relevant information.

7. The website is unresponsive and slow

One of the main reasons to switch up your online B2B campaign is if you have a website that is slow and unresponsive.

71% of mobile users stop going to websites that take too long to load or crash frequently.

The average web user only waits about 5 seconds for a website to load. If your website is slower than that, you are going to lose traffic and customers. So, make sure that your website is as fast and responsive as possible on desktop and mobile to keep visitors happy and conversion rates soaring.

8. You can’t update anything

Websites that are inaccessible or haven’t been updated in a long time will not attract visitors, which is why it is important to freshen things up. You can either upgrade your web design or design a brand new one from scratch to ensure that your website manages to attract more traffic.

7 Sales Strategy Templates You Wish You Had Earlier!

Sales. The single stat that so many companies strive to maximize. The one thing that gets nearly 6.5 million people up in the morning and keeps them up at night. Probably the main reason that you yourself are reading this sales strategy template blog right now.

Identify who you can upsell to, faster and easier. Request a FREE demo today!

Yet without an effective sales strategy, how can you expect to maximize your sales? The one and only Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”

Here are 7 Sales Strategy Templates you Need to Start Using NOW!

If those harsh words, “failing to prepare and preparing to fail,” scare you, not to worry! We definitely haven’t failed to prepare this for you:

1. HubSpot CRM

hubspot sales strategy

Price: free version, upgrades available

  • HubSpot has 21K+ customers across 90+ countries and 3.4K+ agency partners. It has been recognized as a Leader in G2 Crowd’s Spring 2017 Grid for Marketing Automation and the Best CRM in CMS Critic Awards.



  • Includes an extensive guide, tips, examples, and case studies.
  • The Sales Strategy Template section provides some explanations and headings that describe what areas to consider.


  • Doesn’t actually include any templates but tries to get you to sign up for the HubSpot CRM (which has a free version!)
  • The explanations under each heading are quite good, but they would be even better if paired with samples of what you could write.

2. A Sales Guy

Price: free

a sales guy consulting

3. Four Quadrant Sales Strategy Template

Price: $199

four quadrant sales strategy

  • Not only does it give a sales strategy template, but also includes a blog with tips and instructions.
  • Fortune 1000 startups and companies have tested and validated this template.
  • Peter J. Buscemi, the author of the blog, is the Founder, Technology Marketing Executive, VP of Marketing, VP of Field Marketing, and VP of Market Development at Four Quadrant. He is also an advisor for startups, consultant for c-level executives, and Adjunct Professor in the Executive MBA Program at the University of San Francisco. He possesses 25 years of entrepreneurial experience and classical training at Fortune 500 companies (Apple, Oracle, HP) and startups and has helped technological innovations generate millions in revenue. He has worked in influencer and analyst relations, go-to-market strategy and execution, sales and marketing leadership, customer acquisition and retention, product development, and brand positioning and identity.
  • Four Quadrant offers marketing resources and advice for go to market plans.

4. Close.io

Price: free

close.io sales CRM

  • Includes a blog on “25 proven sales strategies from top entrepreneurs and startups.”
  • Ryan Robinson is a Content Marketing Consultant to leading startups and experts across the globe. He has worked at Forbes, LinkedIn, and Entrepreneur.
  • Close.io provides an inside sales CRM catered to small and medium-sized businesses and startups.

5. Smartsheet

Price: free


  • Offers a customizable sales forecast template, funnel template, sales tracker and report templates, sales email templates, etc.
  • Smartsheet provides a software as a service (SaaS) platform for automating and organizing collaborative work. It is used by 65,000 brands and millions of information workers and has received awards from Forbes, Microsoft Office, G Suite, Geekwire, and DocuSign.

6. Office Timeline

Price: free

office timeline sales plan template

7. Tidy Form

Price: free

tide form sales plan template

  • TidyForm.com comprises of software engineers, web developers, and editors who select and organize templates, samples, and forms in the fields of business, personal finance, law, tax, and more.
  • Tidy Form’s business templates are recommended by Small Business Trends, an online publication that has won awards for providing resources, suggestions, and news for entrepreneurs, small business proprietors, and other stakeholders. It consists of hundreds of experts who contribute to its services.

Got the templates but still stuck on how to start? Check out this blog on 9 Tips For Developing Your 2017 Sales And Marketing Strategy.

Now that you have a robust sales strategy, start selling! And sign up for Woveon to maximize your sales!

CTA marketing strategy template