8 Signs You Might Want to Switch Up Your Online B2B Campaigns

One of the worst things from a marketing perspective with B2B campaigns is when you look at big companies that have great products or services, but are unable to capitalize due to poor marketing campaigns. The name of your brand and your reputation, will only get your business so far. If you want to strike while the iron is still hot, then you need to focus on switching up your online B2B campaign.

Businesses no longer have the luxury of being oblivious to the latest strategies and tactics for B2B campaigns, because there is no shortage of accessible information online. However, there are many businesses that have marketing professionals who refuse to conform to the latest trends, and prefer to do things the old-fashioned way.

This is a foolish position to take because the strategies that initially brought them success are outdated, and the target audience has also changed and matured. By failing to adopt cutting edge digital strategies they are refusing to adapt and improve their online B2B campaigns. When put under the spotlight for lack of results, the common excuse used is poor execution by the teams.

However, if any business wants to remain competitive, they need to adopt new marketing strategies. All businesses need to adapt to their environment, and that can only be done when you decide to switch up your online B2B campaigns.

8 Signs that show your B2B Marketing Strategy is Outdated

You can’t seem to engage clients

If you’re failing to engage your clients, you’re failing to reach your potential as a business, which is why it is important that you offer them with a comprehensive contact page. This is important for capturing leads and customer satisfaction.

51% of people will not do business with a company that doesn’t provide them with thorough contact information.

You will lose more business if you’re not providing your clients with contact information, which is why it might be time to redesign your website and switch up your online B2B campaign.

You’re not capturing leads

You may not have any problems in attracting traffic on to your website, but you also need to convert that traffic into sales. Lead capturing is important for a business, otherwise they won’t make any money, and to do that you need to include landing pages, forms, and call-to-action buttons on your website. You won’t be able to convert leads without them.

Your website is cluttered

Having lots of content on your B2B website is a good strategy, but you can easily overdo it as well. A cluttered website is going to be an eyesore, and visitors to your website will run away, which is why it is important to balance things out. You should know about the value of whitespace, since it helps visitors focus on the important things on your website. It helps to improve readability, and also helps lead capturing as well.

Your website design doesn’t match your brand

Businesses must focus on their brand positioning as well, which means clearly outlining what the brand and the B2B website represent. The design scheme of your website needs to be in sync with your industry, and should include strong brand messaging. You should be clear about your goals as a business with your clients and customers, which will only help serve your B2B campaign.

Your website hasn’t been updated

When the digital revolution came about, and computers became mainstream, basic website designs were the norm. However, technology has grown rapidly over time, and that has also influenced website designs. If you want your B2B campaign to be successful, you need to update the website design as well. If you’re not sold on that, these statistics might change your perception:

66% of web users want websites with visually appealing designs

38% of web visitors won’t engage with a website with poor content or layout

79% of web users prefer going to websites that are mobile friendly

If you want your B2B campaign to be a success you will need to work on upgrading your website design.

You don’t upload fresh content

You need to frequently upload fresh content on your B2B blog, which is important for SEO, more visitors, driving organic traffic, and converting leads. If you don’t have any new content on your website, your website traffic will fall off a cliff. If you don’t have a blog on your website, you can add a ‘news section’, which will help provide visitors with helpful, informative, and relevant information.

The website is unresponsive and slow

One of the main reasons to switch up your online B2B campaign is if you have a website that is slow and unresponsive.

71% of mobile users stop going to websites that take too long to load or crash frequently.

The average web user only waits about 5 seconds for a website to load. If your website is slower than that, you are going to lose traffic and customers. So, make sure that your website is as fast and responsive as possible on desktop and mobile to keep visitors happy and conversion rates soaring.

You can’t update anything

Websites that are inaccessible or haven’t been updated in a long time will not attract visitors, which is why it is important to freshen things up. You can either upgrade your web design or design a brand new one from scratch to ensure that your website manages to attract more traffic.

7 Sales Strategy Templates You Wish You Had Earlier!

Sales. The single stat that so many companies strive to maximize. The one thing that gets nearly 6.5 million people up in the morning and keeps them up at night. Probably the main reason that you yourself are reading this sales strategy template blog right now.

Yet without an effective sales strategy, how can you expect to maximize your sales? The one and only Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”

If those harsh words, “failing to prepare and preparing to fail,” scare you, not to worry! We definitely haven’t failed to prepare this for you:

7 Sales Strategy Templates You Need to Start Using NOW

1. HubSpot CRM

hubspot sales strategy

Price: free version, upgrades available

  • HubSpot has 21K+ customers across 90+ countries and 3.4K+ agency partners. It has been recognized as a Leader in G2 Crowd’s Spring 2017 Grid for Marketing Automation and the Best CRM in CMS Critic Awards.

WHAT WE THINK

Pros

  • Includes an extensive guide, tips, examples, and case studies.
  • The Sales Strategy Template section provides some explanations and headings that describe what areas to consider.

Cons

  • Doesn’t actually include any templates but tries to get you to sign up for the HubSpot CRM (which has a free version!)
  • The explanations under each heading are quite good, but they would be even better if paired with samples of what you could write.

2. A Sales Guy

Price: free

a sales guy consulting

3. Four Quadrant Sales Strategy Template

Price: $199

four quadrant sales strategy

  • Not only does it give a sales strategy template, but also includes a blog with tips and instructions.
  • Fortune 1000 startups and companies have tested and validated this template.
  • Peter J. Buscemi, the author of the blog, is the Founder, Technology Marketing Executive, VP of Marketing, VP of Field Marketing, and VP of Market Development at Four Quadrant. He is also an advisor for startups, consultant for c-level executives, and Adjunct Professor in the Executive MBA Program at the University of San Francisco. He possesses 25 years of entrepreneurial experience and classical training at Fortune 500 companies (Apple, Oracle, HP) and startups and has helped technological innovations generate millions in revenue. He has worked in influencer and analyst relations, go-to-market strategy and execution, sales and marketing leadership, customer acquisition and retention, product development, and brand positioning and identity.
  • Four Quadrant offers marketing resources and advice for go to market plans.

4. Close.io

Price: free

close.io sales CRM

  • Includes a blog on “25 proven sales strategies from top entrepreneurs and startups.”
  • Ryan Robinson is a Content Marketing Consultant to leading startups and experts across the globe. He has worked at Forbes, LinkedIn, and Entrepreneur.
  • Close.io provides an inside sales CRM catered to small and medium-sized businesses and startups.

5. Smartsheet

Price: free

smartsheet

  • Offers a customizable sales forecast template, funnel template, sales tracker and report templates, sales email templates, etc.
  • Smartsheet provides a software as a service (SaaS) platform for automating and organizing collaborative work. It is used by 65,000 brands and millions of information workers and has received awards from Forbes, Microsoft Office, G Suite, Geekwire, and DocuSign.

6. Office Timeline

Price: free

office timeline sales plan template

Tidy Form

Price: free

tide form sales plan template

  • TidyForm.com comprises of software engineers, web developers, and editors who select and organize templates, samples, and forms in the fields of business, personal finance, law, tax, and more.
  • Tidy Form’s business templates are recommended by Small Business Trends, an online publication that has won awards for providing resources, suggestions, and news for entrepreneurs, small business proprietors, and other stakeholders. It consists of hundreds of experts who contribute to its services.

Got the templates but still stuck on how to start? Check out this blog on 9 Tips For Developing Your 2017 Sales And Marketing Strategy.

Now that you have a robust sales strategy, start selling! And sign up for Woveon to maximize your sales!

CTA marketing strategy template

Convert Demand Generation into Customers – 5 Tips for Busy Marketers

If you’re looking for tips to convert your demand generation campaigns into paying customers, you came to the right place. All businesses must use different marketing and demand generation strategies to help build leads online, but generating leads should not be the only goal. If you’re unable to convert your leads into customers, then you are losing out and will not be able to complete sales. The business therefore, relies on marketers to come up with effective demand generation strategies that provide them with high quality leads. The leads a business acquires are only valuable if they turn into sales for the brand. That is why it is imperative that the business pays importance to the marketing aspect, and gets the sales process properly done. This will help them accomplish greater sales after generating valuable leads.

5 Demand Generation Tips

1. Use Data to Understand Customers

It is important that you take advantage of data to understand the entire process of converting online leads and getting customers for your brand. This is why so many businesses spend on customer management, customer channel and data collection tools, because it allows them to easily funnel all the customers from multiple campaigns and convert leads into sales. By having accurate data available you can easily focus your attention on reaching out to people with the highest chances of becoming long-term customers of the business.

This is where most marketing and sales campaigns fail, because they don’t give the data great importance to separating customer channels and fail to assess how it will help them out. Don’t fall into the same trap, and make channel management and data a crucial part of all sales meetings, so that everyone understands and can interpret what is converting, where the customers are coming from and how long it is taking to onboard them.

2. Act fast to convert leads

Once you have attracted the customers to your campaign, you need to move fast, because the longer you wait, the greater the chances that you will lose out – managing the customer response times. Faster response times will generate more demand to your campaign. There is no point in delaying a good lead, because if you don’t reach out to them in time, someone else from your industry will. That is why it is important that any decision you take must be fast, so that you can easily convert leads.

Reaching out to leads quickly also convinces customers that they are working with a business that is reliable and serious about working with them. This builds customer relationships and greatly increases the chances of the leads converting into sales.

3. Make sure to follow-up

Identify and open up multiple channels for leads to come back and reach out. Also find out where they are talking to manage the conversations effectively. When you’re reaching out to a new lead, and don’t get a good response, you shouldn’t give up on them. This is critical if you want to learn advanced demand generation strategies. Here’s a 3 step formula for writing brilliant email marketing subject lines that gets you through the door. 

Make sure that you reach out to them again, by sending them an email or calling them some other time so that you get the chance to talk with them. This will help increase your chances of communicating with as many high-quality leads as possible and help you convert the maximum number of customers for your business. Demand generation relies on being able to reach out to customers on what ever platform the customer is familiar with. 

4. Convert leads by qualifying them

Another great demand generation strategy is by qualifying your leads separately, and setting them apart in different categories. This will allow you to have a detailed breakdown of leads from different communication channels that you can work with and the ones that you need to let go. Mark them as high quality leads and leads that you can move past, because this is how you will advance.

This helps you save time and ensure that you only work on sales-quality leads and have the right conversations with the right customers. It drastically improves your demand generation chances, and ensures that you can build strong customer relationships. Qualifying leads is a strong tactic, and one that will allow you to properly funnel leads to convert them into sales. There is also a reduced risk of losing out on valuable clients, because you already have the information needed to convert them into sales.

5. Have a proper sales team

There will be no point in adopting any demand generation strategy if you don’t have a structured sales team. You need to ensure that your sales team not only manages relationships with existing clients, but is also able to convert new leads. This will help make things easier for you, because you will now be able to balance out the requirements and target customers effectively.

You should divide your sales teams so that one is focused on dealing with existing clients, while the other team handles the conversion of new leads. Having this kind of structure in your sales team will ensure that you don’t lose out on customers, and bring in new business as well. This can be achieved through a multi-channel conversation framework. 

Conclusion

If you plan your work properly, and structure your sales team, while using data carefully, then you will be able to greatly improve your chances of converting online leads from multiple channels. Remember that you need to stay in touch on various social, sms, phone, emails and chat platforms with your customers, and follow up with the right conversations, resulting in a successful sales funnel.