‘Hire’ This Article About Milkshakes If You’re Struggling To Understand Customer Needs
Guest Post by Gaston Viau How the Job-To-Be-Done theory can help you understand consumer behaviors and provide you an innovation compass There are zillions of words written about how customer centricity leads companies to success. However, the “customer-centric” term is sometimes misused as a catchall for customer feedback or customer satisfaction results, but making people […]