Month: July 2017

3 Essential Tools To Help Predict Customer Needs

Posted on by David Dinh

Among the many things that a business needs to keep an eye on, predicting customer needs is one of the most important. Smarter customers have higher expectations and a business that wants to grow has to be able to not only meet these expectations but also predict them. Having predictive customer services might appear tricky but with the help of data analysing tools, you can monitor your customer’s buying patterns, demographics and other behaviours.

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Through enhancing your customer services, you can also offer your clients a better shopping or buying experience as compared to your competitors. In this day and age where even a single bad review can make a difference, providing good quality, predictive customer services can make a major impact particularly in your marketing strategy.

Customer Prediction Tools You Need

Data Gathering

When you’re growing your marketing campaigns, you need to gather proper data on your customers and the following are some of the best resources that let you do so.

Google Analytics

google-analytics

An old one but a gold one, Google Analytics has helped many businesses monitor the different facets of their customers behaviour. From monitoring the visibility of your website to keeping an eye on how much time the visitors are spending on the site, you can get a lot of data regarding your sites usage. The best part is that you can easily isolate the areas which are underperforming and figure out how to optimise them. Moreover, the data sheds more light on showing you visitor ‘habits’ on the site and how you can incorporate those to offer predictive customer services to them. Another good thing about Google Analytics is that it also allows you to test out any new feature and see how well the changes are being received. UpWork created a great article how to understand the customers coming to your website https://www.upwork.com/hiring/for-clients/google-analytics-to-better-understand-your-visitors/

Kissmetrics

kissmetrics

Another tool that lets you observe the habits of your visitors, Kissmetrics provides invaluable data that can be used to optimise your website and services. Individual monitoring ensures that you find in-depth information that tracks key growth in various segments as well as shows which features are wanted and not-wanted by the average visitor or customer. If you’re tapping into a new target market, Kissmetrics is the perfect tool for you as it allows you to monitor the response and provide more tailored predictive customer services that hit the mark properly. With a multitude of other features as well that are meant to help optimise your business with ease, Kissmetrics makes it easier to analyse and view all the changes being made. Kissmetrics wrote up a great article here about understanding customer data.

Inspectlet

If you find it hard to review the data you have received, you’re going to love using Inspectlet. With the aim of helping everyone, Inspectlet focuses on monitoring customer behaviour to provide credible data regarding site visitation time, areas of interest and more regarding the consumer. Inspectlet also takes monitoring to a whole other level by providing video recordings or playbacks of every visitor to the site. This in turn ensures a deeper level to monitoring. The best part is that Inspectlet is frequently used by sites such as eBay, Cisco and WordPress who are prime examples of great predictive customer services. Have a look at how to apply the Pareto principle to some of your customer analytics.

Applying learnings to use

Once you’ve got all your data in hand, you have to start using it. Anticipation of customer expectations begins here. For this reason, you need to use tools that help you create an engagement plan for future customers. The following are some of the best ones.

Rapid Miner

Rapid Miner offers an open source platform for data scientists to use with ease. With its comprehensive products that are specifically developed according to a particular industry and its requirements, Rapid Miner makes data application into credible models and their deployment easier.The best part is that it’s all open source; the team can collaborate and access the data with ease, regardless of their locality. Big businesses such as Siemens, Cisco, Samsung, Hitachiand more also rely on Rapid Miner for their predictive customer services plans. For an introduction to advanced analytics.

Angoss

Based solely on providing predictive analytics that aid in improving customer services, Angoss has services that are based not only on the industry but also on the nature of the analytics you want. From improving marketing performance to minimising any risks faced, Angoss is the complete solution for any business.Angoss is utilised by PayPal, Walmart, and eBay, TMobile, Cisco, Microsoft and MasterCard. The success of these businesses stands to testament to Angoss’s services. Moreover, with services available on a global level, Angoss is accessible for all, regardless of where they function in.

3 Creative Ways You Can Ensure Your Clients Always Succeed!

Posted on by David Dinh

The one key area that you need to look at when you want to run a successful business is ensuring that you can keep your clients happy. How can you manage such a thing? Well, by making sure that your clients are successful, and that isn’t always possible. There are many businesses that struggle to provide their clients with meaningful services that result in them being successful.

Learn how to manage your customer conversations easily. Request a FREE Conversation Software demo today!

If your clients aren’t successful, then you will not have many repeat customers, because people like working with successful businesses. This concern is bigger for small businesses, because they aren’t always able to deliver top-notch services to their customers. 

Here are 3 Creative Ways you Can Ensure your Clients Always
Succeed:

The quality of services delivered to customers is always important for a business, but along with that, the business must also ensure that they are helping achieve customer success in the long run.

1. The Customer Success Factor

successful client business

So, why is success for clients so important? It is because every major business needs to realize the value of helping their partners achieve success as well. The fundamentals of business haven’t changed over time, but the only thing that has changed is that now businesses must ensure that their clients are successful as well. This can be tricky sometimes because you must do business with a company that wants to work with yours to ensure complete success in their industry.

Related:
10 Customer Service Strategies that Create Loyal Customers

This means that every business strategy that you come up with, must also include how it affects the success of the client. This is done to ensure that all aspects are covered, and there are no disappointments after business is concluded. There are multiple strategies that you can employ with the right vision and commitment at the forefront to ensure that your business partners and clients are happy and satisfied. It is important to take the success factor into account, because you need to create love between your business and your customers.

2. The Customer is Always King

Any business that places the interests of its customers above their own is going to be a successful business, because they are going to go out of their way to make sure that the customer is content. Most businesses that fail, do so because they stop caring about their customers. It is important that you always treat the customer properly, and remember that they are always the king.

If your business is failing to win over more customers, you should probably look at what kind of customer experience you are offering to your clients. There is enough data around that points to the importance of great customer experience in helping businesses retain and attract new clients.

  • There are numerous studies that have shown 40% of brands that didn’t receive good services, refused to work with that business again.
  • It also states that 90% of businesses will go to a direct competitor if they are given poor customer experience.
  • Nearly 60% of clients are willing to pay more to receive better customer experience.

Businesses that fail to value their clients, and don’t care about their success are likely to lose out, and not get ahead in their industry. Therefore, it is imperative that you find out creative ways to ensure that you give priority to customer success.

We also want our clients to succeed, which is why we are going to provide you with 3 creative ways you can ensure that your clients always succeed.

3. Genuine Interaction – Treat them right

Make sure that you have genuine interactions with your customers, because it is the only way that you are going to help them feel at home. There is no secret about the fact that happy clients are much more willing to work with you and provide you with better word of mouth regarding your business. By treating your customers properly, you will ensure that you build a genuine interaction with them, and they will feel better in doing business with you.

4. Don’t come across as too strong

You need to always respect your clients if you want to keep them happy and satisfied with your services. There are lots of customers who don’t want to scare off your clients or disappoint them. That is the main reason why you should always treat your clients with respect, because if they are upset with you, then your business is the one that is going to suffer. Disgruntled customers are not good for business, and that is where you need to be patient.

You should do everything in your power to get your client in a better mood and try to resolve their issues. There aren’t going to be many clients lining up to work for your business if you don’t work with your clients in a respectful manner.

5. Hear their problems

You should always be listening to your customer’s problems so that you can help them in times of trouble. There are not many businesses that would work with a company that doesn’t take their feedback on board. You should have good communication with your client and always take everything they say into account, because that is the only way you are going to improve your situation and guarantee customer success.