businesswomen checking mobile marketing for business

Why is Mobile Marketing Essential for Business?

Successful businesses around the world have started relying on mobile marketing for extending their reach to the increasingly growing market segment of mobile phone users. In today’s world, the importance of technology can’t be denied and business owners can’t afford to miss out on these advancements.

Mobile marketing can assist you in fulfilling most of your business goals which include customer services, customer data collection, product enhancement, increasing sales and more. Majority of businesses have developed their own mobile apps for enhanced mobile marketing experiences.

Here are some reasons why it is essential for your business to venture into mobile marketing:

1. Enhanced Brand Image

A strong brand image is significant for the success of your business. By opting for mobile marketing or developing a mobile app, you will be able to show your customers what your brand is about and how it is in line with the latest trends. This will in turn brighten up the future prospects of your business.

2. To Attain Immediate Response

Through mobile marketing, you get an immediate response. Smart phone users are constantly using their phones, so when they receive a message on their device, they are going to check it immediately. In comparison, an email can sit in a customer’s inbox for weeks before it is read.

3. Message Delivery and Product Purchase Anytime and Anywhere

With mobile marketing you can deliver a message to your customers, wherever they are and whenever you want. You can inform them about the latest products or services, new deals, discounts and more. This will be instantly viewed by your target audience. Not only this, but your customers will also be able to buy your products or services whenever they want. This is way faster than advertising or marketing through print media, TV or radio. As a matter of fact, there are more purchases through mobile marketing as compared to any other form of marketing.

mobile marketing woman shopping outdoor on mobile phone

According to a survey, $8.4 million worth of purchases were made on mobile devices in 2012. Since then there has been a drastic increase in purchases made in response to mobile marketing, especially through mobile apps. In total about $37 billion worth of purchases are expected from mobile marketing by 2016 and about $1 trillion by the end of 2017.

4. Personalised Customer Management

Mobile marketing allows personalised customer management. You can receive immediate feedback from your customers and interact with them to ensure that they are happy with the products and services. You can do regular surveys and offer discounts and promotional deals to your customers through mobile marketing which can further enhance customer engagement.

Related: 
6 of the Best Strategies to Ace Customer Engagement

5. Countless Earning Potential at Low Costs

An effective mobile marketing strategy will enable you to target a larger audience, build highly marketable products or services and attract and maintain a loyal customer following. The best thing about mobile marketing is that it is cost effective so you have the opportunity to earn more profit.

It is a fact that the percentage of smart phone users will continue to increase in the coming years. Mobile marketing is the future of marketing, so it is wise to opt for it now and build a strong following for your business as it will position you for greater revenues and increased opportunities in the future.