Want Your Customer Service To Be Sustainable? Be Dynamic

Guest blog by Jemma Martin Customer service is subjective. It’s no longer about responding in the ‘right’ way. There is no such thing. It’s about having the ability to be agile enough to facilitate the right answer in the right moment. Because every customer will want something different, depending on the product, the medium, the […]

The Art and Science of Customer Engagement

It’s a no-brainer that we no longer interact with customers the same way we did face-to-face in brick and mortar. With customers increasingly using social media, apps and websites to shop and browse, they are being empowered with more information and more choice. With so much choice available to the customer, it really boils down […]