Customer experience has always been a complex topic because of technology’s accelerated growth. The myriad of channels through which your business can serve the query of a grievous customer has evolved beyond the simple phone call into an interwoven network of phone call centers, social media management, chatting and emailing. The customer is now used […]
Better Customer Experience = More Business The management of blended channels can sometimes become the Achilles’ heel for many businesses. Instead of providing them with good returns, bad management of blended channels will result in soured customer service and experience. It has been estimated that bad customer experience is costing $120 Billion dollars to Australian businesses […]
For any business to succeed in their niche industry, it’s essential to have a well-defined customer experience strategy – one that creates distinctive value for targeted customers. The creation of a definitive strategy in order to improve the consumer’s experience allows corporations to bring innovation and instill energy into the company’s growth. In the modern […]
Having a good customer service strategy is really important if you want your business to run smoothly. One wrong experience for a customer and it can create a snowball effect for the company and can ruin your brand image. Unfortunately, bad customer experience is inevitable and there will come a point in time where you […]
The level of security provided to the sensitive information of a business or an individual determines their privacy. With the digital age progressing fast with every passing second, the concerns on the privacy of data are mounting as well. Whenever and wherever the data is provided, collected, and stored, there is a high risk of […]
Customer experience has evolved unconditionally and exponentially within the last decade, and it’s expected to continually evolve in the coming years to a point where we might not even recognize what it looks like today. The Essence of Customer Experience Management Customer experience or CX could clinically be described as the product of the basic […]
Guest Post by Parker Hathaway I was in a conversation with friend this week. He’s an avid murder mystery and investigative reporting fan. He loves shows like Making of a Murderer, 60 Minutes, 20/20, and True Detective. I asked him if he was a podcast fan. He said he wasn’t. With a grin, I leaned in and said, “I’m […]
Guest Post by Gaston Viau How the Job-To-Be-Done theory can help you understand consumer behaviors and provide you an innovation compass There are zillions of words written about how customer centricity leads companies to success. However, the “customer-centric” term is sometimes misused as a catchall for customer feedback or customer satisfaction results, but making people […]
Guest Post by Shane Barker No matter what field you work in, customer engagement is just as essential as lead acquisition. In fact, 68% of marketers today say that their companies compete on the basis of customer experience. However, many marketers still struggle with figuring out the best ways to keep their customers engaged; holding the attention […]
Guest Post by Demian Borba Whenever I start a conversation with someone, I think about how I can best connect with that person. Sharing stories is an excellent way in. Stories not only reveal details about the storyteller, they allow you to connect on an emotional level. In fact, the connection may go even deeper. […]
