Making a digital transformation is not easy for any business, particularly one that has been established without much reliance on digital media. While it is possible to make the transformation happen, it requires a lot of hard work. It’s not going to happen overnight.
On the other hand, digital transformations are much more than simply picking the best digital template and applying everything. You need to pay attention to a few aspects in order to ensure that your digital transformation is a success. Don’t let all that hard work go to waste.
5 Tips on How to Apply a Digital Transformation Template to your Business
1. Aligning Your Goals and Vision
Before you kick start a digital transformation, make sure it is in line with the company’s goals, vision, mission and other aspects. It is very rare where a business requires a business transformation by opting for a completely clean slate. In fact, you’re going to come across plenty of templates that allow you to make use of digital transformation in accordance with your goals and vision.
See also: Customer Experience Strategy
Keep in mind that just because you need to change doesn’t mean that you should abandon everything. A digital transformation should keep the good, minimize the bad and work out how to enhance the overall impact that your business makes. Once you’re able to do this, you’ll feel like your template is made from gold due to the value it adds to your business.
2. Enhancing the Customer Experience
A digital transformation should focus on enhancing the customer experience as well. A major component of any template, you can see examples of successful digital transformations everywhere around you. However, they didn’t get this success just by springing it on to their clients. It took months of hard work, testing, tweaking and more, to be able to ensure a successful transformation.
For this reason, you need to ensure that you get your customers on board for your digital transformation too. Amazon.com and Apple are huge examples of businesses that enhanced their user experience by not only embracing digital transformation but also educating their consumer regarding their product offerings.
3. The Skill Level of Your Team
When you’re attempting a digital transformation, keep the skill level of your team in mind as well. If your team fails at embracing the change, it can be extremely problematic to ensure that your business will fare well. Often times, it can be detrimental towards productivity as well. For example: An office that largely uses Microsoft and Windows decides to go for a different platform such as Ubuntu that relies on other open source products that work like Microsoft Office on it. Unfortunately, the learning curve for Ubuntu is pretty steep and it might mean encountering plenty of problems which can cause a number of unproductive days before the staff and other employees get the hang of it. Yet, the payoff might not be large enough and it eventually will force the business to revert back to its old platform. There’s nothing wrong with that, it’s just exceedingly unproductive.
4. Picking the Right Digital Supplier
When you’re opting for a digital transformation, your services will only be as good as the service provider. Whether you’re incorporating the cloud, or streamlining your products, you need to work with a good digital supplier that prevents down time and lagging. Both of these can be costly since consumers expect sites to load and function within seconds.
Waiting for minutes, drives them away from your page or your offerings. By ensuring that the process is thoroughly streamlined, your digital supplier can boost your business in more ways than one. Moreover, they can also provide a number of different services such as security features, data storage and others that are especially suited to your business.
5. Creating Digital Leaders
Apart from relying on your digital supplier, you should also have a digital business leader who encourages the growth of your business. Digital leaders are people who’re going to be in the public eye and advocate your product. Traditional examples of digital leaders include Bill Gates, Mark Zuckerberg, Evan Spiegel and others like them.
Steve Jobs was a particularly great digital leader, successfully marketing iPhones and iPods since they were introduced to the market. Despite becoming synonymous with the brand, Steve Jobs actually had very little to do with the invention of the iPhone which was produced by Apple and was a product of its creative team. Steve Jobs just had the brilliance to recognize and support the idea when it was presented to him.
At the end of the day, these tips will help to make a huge impact on your own digital transformation. Keep in mind that these tips are not small ones. For many businesses, it has taken years to apply them properly. Nonetheless, the results you get with their help speak for themselves.