Having a good customer service strategy is really important if you want your business to run smoothly. One wrong experience for a customer and it can create a snowball effect for the company and can ruin your brand image. Unfortunately, bad customer experience is inevitable and there will come a point in time where you […]
Guest Post by Parker Hathaway I was in a conversation with friend this week. He’s an avid murder mystery and investigative reporting fan. He loves shows like Making of a Murderer, 60 Minutes, 20/20, and True Detective. I asked him if he was a podcast fan. He said he wasn’t. With a grin, I leaned in and said, “I’m […]
Guest Post by Gaston Viau How the Job-To-Be-Done theory can help you understand consumer behaviors and provide you an innovation compass There are zillions of words written about how customer centricity leads companies to success. However, the “customer-centric” term is sometimes misused as a catchall for customer feedback or customer satisfaction results, but making people […]
Guest Post by Shane Barker No matter what field you work in, customer engagement is just as essential as lead acquisition. In fact, 68% of marketers today say that their companies compete on the basis of customer experience. However, many marketers still struggle with figuring out the best ways to keep their customers engaged; holding the attention […]
Guest Post by Demian Borba Whenever I start a conversation with someone, I think about how I can best connect with that person. Sharing stories is an excellent way in. Stories not only reveal details about the storyteller, they allow you to connect on an emotional level. In fact, the connection may go even deeper. […]
Guest Post by Yitzi Weiner at Authority Mag We had the pleasure to have a conversation with Jon Sculley, the former CEO of both Pepsi and Apple Thank you so much for your time. You have been at the helm of two legendary companies, Pepsi and Apple. Do they have a common denominator? Can you break […]
Marketing and social media should be best friends. They have to be for most products and services to reach a mass market of any significance at a relatively low cost. I’m a ‘supermarketaholic’ and enjoy visiting the biggest store close-by. Walking the lanes recently was both nostalgic and different. Nostalgic because I know this experience will change in […]
While the concept of automation has been around since the beginning of the industrial age, its presence in today’s economy seems to be growing at record speeds. New technologies, combined with a better understanding of how they work, have allowed business of all types to grow in ways previously thought impossible. One of the more […]
Customer service is often overlooked by many companies because it’s hard to measure the direct value of providing great customer experience. In today’s highly competitive market, businesses have to make tough calls on what to focus on next to survive, and unfortunately, providing customer satisfaction is usually on the lower end of the list. Learn […]
Smart technology is rapidly changing the world we live in today. From smart houses to high-tech artificially intelligent robots, the world we live in is being saturated with advanced technology that simplifies our lives today. One industry that is fully embracing artificial intelligence is customer service. Companies across many different industries are jumping on board […]
