October 2018 - Woveon

5 Small Companies Doing Analytics Right

Posted on October 30, 2018March 15, 2023 by David Dinh

The companies that have adopted data analytics and are making business decisions based on them are the ones making a name for themselves in the industry. This is very good news for the Australian economy. There have been thousands of small companies in Australia who have contributed to the growth of the Australian economy by analyzing and using big data properly. Every startup recognizes the importance of data analytics and the role it plays in turning average numbers into something that you can use to make better-informed decision and grow the business.

Why do Companies need Data Analytics and Science?

Australia isn’t the biggest market, especially when compared to the United Kingdom or the United States. However, this doesn’t mean that Australian companies can’t make a difference. Especially because the size of the data doesn’t really translate into the type of success the business is going to achieve.

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A small business is generally operating in a competitive market, and they know that to compete effectively they will need to make informed decisions to help them survive. Yes, all small companies must first survive in the market before they go on to make a name for themselves. The way a company implements data analytics and science is the difference between failure and success. So, let’s celebrate the small companies that are doing analytics right, and are making a name for themselves in the Australian market.

Here are the Companies using and doing Data Analytics and Science right

1. Ingogo

Australia has seen a massive increase in car rental and taxi booking apps. Ingogo is one startup that wants to take advantage of the taxi industry. However, Ingogo knows that to take full advantage of the industry they need to do analytics right, and that means ensuring customer success. Ingogo lets customers book rides 2 days in advance, and offers customers AUD 10 ($9), if their driver cancels.

Ingogo offers these sweeteners to customers because it wants to compete with Uber, which is a giant of the industry. By using analytics, Ingogo forced Uber to cut down its own prices since it was losing customers. Ingogo has made a great name for itself in the taxi booking industry and is soon going to be listed on the Australian Stock Exchange.

2. RecruitLoop

RecruitLoop is a recruitment agency that helps businesses recruit talent at low prices online. By using analytics, RecruitLoop could find out how to get ahead of other more experienced recruiters in the market. They know that customer success is a priority if they want to succeed, and will immediately delist a recruiter if they get one complaint. It also charges clients on hourly rates instead of on commission.

Using analytics properly, RecruitLoop could help companies reduce recruitment costs by 90% and managed to annihilate their competition in the process.

3. Hipages

Hipages is a startup in the highly competitive home improvement market. Knowing that it is going to be tough to compete with established companies, Hipages used analytics right and started making money from companies who list their services on the website.

Using this model, they could connect 40,000 trades people with 500,000 customers! Those are highly impressive numbers and allowed the firm to engage with the massive community of customers looking for homes and professionals that are dealing in the home improvement market.

4. SocietyOne

P2P lending is damaging personal loans all over the world, but one small company SocietyOne, is going about it the right way by using analytics properly. They help match borrowers with investments through their platform and have developed a new form of lending which has helped stabilize the financial sector. The success of SocietyOne is a clear indicator of things that small companies can achieve if they do analytics right.

5. Tapestry

Tapestry has also used analytics properly and came out with its own social network, which helps tech-savvy youth connect with those that are less capable. They have helped bridge the digital divide and made a difference in the lives of people. The network has two types of accounts, ‘Sharing’ for the tech-savvy and ‘Simplicity’ for the ones that aren’t.

Both accounts have different interfaces, and Tapestry has successfully allowed older people to connect with their family and friends through analytics.

Top 6 Successful Lead Generation Strategies

Posted on October 20, 2018March 15, 2023 by David Dinh

Today, many businesses are using innovative online marketing strategies to generate leads. With new strategies being reported each day, it becomes difficult to determine which strategy will help you the most to generate leads for your business. In fact, the biggest challenge faced by businesses is generating good leads. There are marketing strategies that have proven to generate quality leads for businesses over and over again and I am sharing them with you below.

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Below are the Top 6 Successful Lead Generation Strategy

Disclaimer: A lead generating strategy for one business may not always work for your particular industry or audience. It is important to quickly run tests to overcome this dilemma.

1. Use the Correct Data to Target the Right Person at The Right Time

The key to meeting customers’ expectations is having the correct data. The more you know about your customers, the better you can personalize. Businesses that offer a personalized experience are more likely to garner the attention of the prospects and generate leads. So, use a marketing strategy that allows you to communicate with prospects in the right tone and at the right time. Start with ensuring your digital assets are all connected on Google Analytics and you are tracking the types of customers who are coming to your business.

Google has a very comprehensive overview, however if you are after something more practical Penn State has a great article.

2. Fix the Bucket

Metaphorically speaking, many marketers spend a considerable amount of time pouring water into leaky buckets. What this means is your business is already attracting many quality leads however the system or processes you have tried to automate are not capturing them. Rather than fixing the bucket, they try to keep it full by pouring more water into it. Here, the bucket refers to the marketing funnel while water is used as a metaphor for traffic. By doing the above, marketers inflate acquisition costs and in return, get below average results. Hence, pouring water into leaky buckets is a disaster for recipe.

Landing pages, in particular, your forms, are the biggest culprit here. The purpose of forms is to separate leads from non-leads. For this reason, they are crucial to your conversion rates and overall lead generation tactics results. To ensure that you’re not leaving leads behind from your marketing campaigns, optimize your forms. Let’s suppose you get a thousand visits to your landing page at a cost of $4 per visit. Now, if your form converts at 1%, you’ll get ten leads at a cost per lead of $400.

By optimizing your form, you can increase this conversion rate to 3 or 4%. So, if your form converts at 4%, you’ll get 40 leads at a cost per lead of $100. So, just by optimizing your form, you get three times more leads for one-third of the cost per leads. Moz created the definitive guide for optimizing landing pages.

3. Profile Your Target Audience

Just like innovations in technology, user behavior evolves quickly. For this reason, studying your target audience and creating potent buyer personas to get a better understanding of the goals, challenges, pain points and buying behavior of your users is crucial. If last year, you were able to fulfill the needs and wants of your users then maybe this year you can focus on other challenges faced by them. Is there anything that you can address with an innovative content or product offer to serve your users better? Remember, a buyer persona is what’ll shape your marketing strategy.

4. Use Search Marketing

Organic search marketing is probably one of the most effective lead generation strategies out there. Search marketing strategies such as an SEO campaign are proven ways to generate leads for your business. Though getting to the top of the page in search engine results is a lot harder today than it was 5 or 10 years ago, SEO is still an extremely effective way of generating quality leads for your business.

5. Combine SMS With Your Email Marketing Efforts

A great way to build relationships, email marketing helps you to stay connected to your audience. Most people regularly check their emails but almost everyone reads their text messages. In fact, more than 90% of texts get read within 3 minutes of delivery. So, take advantage of this and integrate your email marketing efforts with SMS.

6. Host a Webinar

One of the best ways to engage your audience is webinars. A webinar is a great opportunity for you to generate leads online. By hosting a webinar, you reach out to a new audience of people who are interested in what you have to say. Often, this results in the generation of new leads and if you are lost on how to start here, this is an amazing FREE course by leadpages.

Woveon named Best AI Startup at GITEX DTCM Future of Tourism Challenge

Posted on October 17, 2018March 7, 2019 by David Dinh

DUBAI – October 17, 2018 – Woveon, a conversational technology for customer intelligence wins the award for Best AI startup in the DTCM Future of Tourism Challenge at GITEX Technology Week in Dubai.

The Futurism of Tourism Challenge was launched by the Department of Tourism and Commerce Marketing (DTCM) with its partners Emaar Hospitality Group and Atlantis Hotel, to support the growth in the tourism industry. The aim was to find new technologies that provide more inclusive experiences for visitors through itinerary planning, and can support the increase in tourist attraction openings.

Woveon presented an AI-assisted itinerary planner to support conversations on Dubai Tourism’s website and app. Using a visitor’s historical conversational, transactional and behavioral data from multiple systems and channels, Woveon is able to provide a highly personalized itinerary based on their interactions with the organization.

Dubai Tourism is currently exploring a PoC with Woveon to roll out their technology to provide better, more personalized itinerary suggestions and conversations with their visitors.

About Woveon

Woveon is a conversational technology that absorbs and analyzes billions of conversations, giving an organization unrivalled business intelligence to win in the market. By prioritizing customer inquiries with artificial intelligence and automating aspects such as complaint investigation and analysis, Woveon enables companies to strategically take control of their customer interactions – to provide the best customer experience, audit for compliance and maximize revenue. To learn more, go to www.woveon.com or follow @woveon on Twitter.