A Guide to Excellent Conversation Management

A must-read guide for enterprises with billions of conversations and millions of customers. Enterprises are much more overwhelmed with conversations than ever before. Not only do they have to actively respond to customers over a myriad of channels like email, phone, social and livechat, they’re expected to give personal, relevant and fast responses. To tackle […]

What is CRM and How it Benefits your Business?

What is CRM or Customer Relationship Management? CRM (Customer Relationship Management) allows your business to enhance your service and sales operations by sharing vital information throughout your company. CRM is a beneficial system that focuses on enhancing relationships with current customers, attracting potential customers, and retaining existing customers. This software also enables you to collect, organise, […]

The Art and Science of Customer Engagement

It’s a no-brainer that we no longer interact with customers the same way we did face-to-face in brick and mortar. With customers increasingly using social media, apps and websites to shop and browse, they are being empowered with more information and more choice. With so much choice available to the customer, it really boils down […]