To many marketers, B2B lead generation is a complex labyrinth. It can be due to two reasons- firstly, people fail to comprehend that successful B2B lead generation comprises of activities that are hard to pin down and quantify, and secondly, everyone is seeking out for one that killer lead tactic that will right all wrongs.
Here are the ways on how Maximize Lead Generation efforts
Here, we are going to talk about few B2B lead generation practices that ought to be used in some combination to enable marketers to effectively build highly qualified leads.
1. Seminars and Webinars
The most effective B2B lead generation tactic involves events like webinars and seminars. Instant magic occurs when a prospective client sees that you seem nice enough, offer valuable advice and have answers for the difficulties they are facing at the moment. The content created in your webinars and seminars can also be turned into trust building asset.
2. Direct Email Marketing
We all want to achieve larger number of leads however, the more personal you get the better it is. Targeting 100 prospects a month by reaching out to them with a personalized letter outlining a plan of action will give you far better results than any other form of mass communication.
2. Paid Traffic
Advertising becomes all the more effective when you use other lead generation in tandem to supplement your primary efforts. Anyone can spend a little money and throw some ads and maybe generate some leads with minimal efforts. However, these leads are often unqualified and uneducated. Invest in teaching how to identify and draw the right clients in order to create the highest quality leads.
The best form of lead generation is the right kind of referrals thrown your way. However, only a few people proactively partake in this form of lead generation, it happens accidentally mostly. Sponsorship brings brand-awareness, leads and traction in a targeted way that is hard to achieve for many other marketing-channels.
Blog minus intention leads to immediate blogging burnout. Answer the questions that your prospective clients are asking or thinking while considering your product and services as a solution. You need to start answering questions in order to make blogging pay as a lead generation source. You can turn series of relevant posts into eBooks or videos once you get good at it.
5. Social Relationship Building
To build and nurture relationships, social media as a lead generation tool is really powerful. Think about influencing and adding value around 50 prospects instead of using it as a broadcast tool. Go to LinkedIn and find out few groups where your prospects hang out and look for advice. Using Linkedin’s Sales Navigator tool start building prospect lists in these groups.
See networking as a tool to for connecting others rather than getting connected if you want networking to pay. Reach into your existing network and find a handful of people that need to meet some shining stars in your network. You become a lead magnet when you view networking as an opportunity to help others by building bridges.
In order to create lead momentum, you have to employ a number of lead generation tactics working together.