Digital Transformation Trends 2017

In previous years, we observed a lot of disruptive trends, both globally and locally. One of these was the outburst of start-ups that continued pitching all aspects of technology to private and public enterprises. These pitches ranged from the platforms of digital technology to machine learning, especially Artificial intelligence. In the context of enterprises, there […]

Achievable but Useless Marketing Metrics you Should Avoid

From several hundred marketing experiments and campaigns we’ve come to appreciate that having a focus on the easy metrics do not have much of an impact on the business, if any at all. They tend to be merely numbers that don’t really amount to much more than giving us a false sense of our business’s […]

7 Online Marketing Strategies to Maximize Website Visits

Having trouble getting people to your website? Want to know some ideas on how to expand your online reach? Many small businesses are trying to maximize their website visits but don’t know where to get started.  Here are the Online Marketing Strategies to Maximize Website Traffic We will be taking you through 7 online marketing […]

Am I Targeting The Right Audience?

When you’re working online, targeting the right audience is your main concern as it goes hand in hand with your success. A business that is unable to reach its target audience doesn’t just experience lower visibility on the internet, it also has to face failing or lagging sales and a waste of resources since it […]

Lessons CIOs Can Learn from Great Transformation Projects

Are you part of a group of senior managers who think that the competitiveness of their organisation will be compromised if they adopt digitalisation? The CIO is the Chief Information Officer in an organisation and is a crucial part of management since (s)he oversees handling all the information of the company. It’s imperative that this […]