Guest Post by Yitzi Weiner at Authority Mag We had the pleasure to have a conversation with Jon Sculley, the former CEO of both Pepsi and Apple Thank you so much for your time. You have been at the helm of two legendary companies, Pepsi and Apple. Do they have a common denominator? Can you break […]
Marketing and social media should be best friends. They have to be for most products and services to reach a mass market of any significance at a relatively low cost. I’m a ‘supermarketaholic’ and enjoy visiting the biggest store close-by. Walking the lanes recently was both nostalgic and different. Nostalgic because I know this experience will change in […]
Customer service is often overlooked by many companies because it’s hard to measure the direct value of providing great customer experience. In today’s highly competitive market, businesses have to make tough calls on what to focus on next to survive, and unfortunately, providing customer satisfaction is usually on the lower end of the list. Learn […]
Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the study of the human mind and behavior, psychology has answers to what you’re looking for. Psychology is applicable to a wide range of fields, […]
Smart technology is what makes up the future, where electronic device usage is concerned. What started with the smart phone, at least on the consumer level, has now progressed to smart entertainment systems, smart vehicles, and even smart industrial as well as healthcare technologies. Even the elderly care sector has benefitted to some extent, from […]
A few years ago, I was lucky enough to help Professor Jerry Wind write his latest book, ‘Beyond Advertising.’ The research touches over a few concepts, including the need for businesses to create marketing campaigns and brand alignments resulting in benefits not just for themselves, but for their consumers and beyond. Backed with a worksheet-style […]
Guest Blog By Cassie McInnes That is a very good question! The answer is yes, and no. I’ll explain why. Why the meaning of customer service and experience hasn’t changed The description of ‘customer’, ‘service’ and ‘experience’ remains the same in the dictionary: Customer: Someone who buys goods or services from a business or a […]
Customer service is an extremely important part of a business. Your product is what catches your customers attention, and your service is what keeps them loyal. A strong company will already have great customer relationships. But a smart company will always be asking “What is good customer service?” If you are not constantly on the […]
Customer service, the faces behind the business. When hiring customer service representatives, it is important to look for people that will represent your company well. They are one of a few direct contacts that your customers will get. Because of this, it is extremely important to leave a good impression. Having friendly and helpful service […]
The one key area that you need to look at when you want to run a successful business is ensuring that you can keep your clients happy. When your clients are happy they will look at your lead generation, customer service and marketing efforts as a source of validation that all the hard work your […]
