While the concept of automation has been around since the beginning of the industrial age, its presence in today’s economy seems to be growing at record speeds. New technologies, combined with a better understanding of how they work, have allowed business of all types to grow in ways previously thought impossible. One of the more […]
Lead generation is such an important factor in marketing that you just can’t go without a good lead generation strategy. A lot of people think that they have got everything covered when it comes to getting traffic to their website. Gone are the days of traditional marketing because the internet has changed the way we […]
Like much of the business world, advertising has had major changes in the last 10 years. We have gone from word of mouth to paper to television, and now we are in the digital age. Digital advertising is a fairly new way for companies to reach new and returning customers. It is much more efficient […]
From several hundred marketing experiments and campaigns we’ve come to appreciate that having a focus on the easy metrics do not have much of an impact on the business, if any at all. They tend to be merely numbers that don’t really amount to much more than giving us a false sense of our business’s […]
When you’re working online, targeting the right audience is your main concern as it goes hand in hand with your success. A business that is unable to reach its target audience doesn’t just experience lower visibility on the internet, it also has to face failing or lagging sales and a waste of resources since it […]
Every entrepreneur wants their business to succeed, and the only way to do that is by driving customers to your business. It doesn’t matter what type of business you are running, all of them are dependent on the same thing: traffic. If you want success for your business, only your clients can provide you with […]
If you’re looking for tips to convert your demand generation campaigns into paying customers, you came to the right place. All businesses must use different marketing and demand generation strategies to help build leads online, but generating leads should not be the only goal. If you’re unable to convert your leads into customers, then you […]
