It is no secret that everything B2B companies do is to get more sales leads – we love conversions. Branding is a very misplaced concept; companies think that by spamming clients with information about their products and services, they are enhancing their brand experience. Customers however, want value proposition, they want connection. B2B branding is […]
B2B content marketing is on the rise. 2014 witnessed 58% B2B marketers increasing their content budgets, revealed the Content Marketing Institute. Being involved with B2B content marketing for over two years now, what I have learnt is that brands with a solid distribution strategy are the winning ones. Understanding your company’s conversion funnel is the […]
In essence, networking is all about developing rapport, building connections, and interacting with people in order to expand your circle of influence. Good networking is important for the growth of your career. Through development of lasting relationships for mutual gain and creation of lasting impressions with different individuals, you will be able to benefit from […]
There are still sceptics out there who do not understand the advantages of social media for their business, sticking stubbornly to traditional marketing methods. However, businesses over the world have started recognising the importance of social media for their success and growth. Benefits of social media for your business that will turn even the most […]
Top 7 Softwares that can help Increase Website Traffic and Drive More Sales 1. Autopilot (Automate your Emails) The perfect solution for your company’s multi-channel marketing automation needs, Autopilot creates a unique journey for your customer by sending them texts and emails at the right time. For instance, if they’re reading your blog and read […]
Whether you’re a billion dollar company with a million different customers to your name or a small firm still in its cradle catering to only a handful of people, you need a proper digital marketing strategy in place to lure customers and ensure that they stay on your website for longer than a few brief […]
While the concept of automation has been around since the beginning of the industrial age, its presence in today’s economy seems to be growing at record speeds. New technologies, combined with a better understanding of how they work, have allowed business of all types to grow in ways previously thought impossible. One of the more […]
Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the study of the human mind and behavior, psychology has answers to what you’re looking for. Psychology is applicable to a wide range of fields, […]
The Virtual Reality market has been steadily growing and is expected to grow to an industry of $US 2.16 trillion by 2035 and plenty of organisations are taking advantage of the boom, for instance, Facebook bought Oculus for this very reason. There are also endless opportunities in this sector and the organisations that move quickly […]
Making a digital transformation is not easy for any business, particularly one that has been established without much reliance on digital media. While it is possible to make the transformation happen, it requires a lot of hard work. It’s not going to happen overnight. On the other hand, digital transformations are much more than simply […]
