2019 - Page 2 of 4

Content Marketing – Is It Really Helpful For B2B Companies?

Posted on May 9, 2019March 20, 2019 by David Dinh

The number of business owners within the B2B platform participating on social media platforms is increasing day by day. B2B shows continuous growth in the areas of content marketing as seen in higher volumes of online videos, infographics and business blogs. Lead generation and increasing conversions via inbound methods comes easy to companies who realize content is king. The primary and most important goal of the business process – lead generation – is aided by content marketing.

Here are some Content Marketing tips for B2B companies

1. Effective Content is Required

B2B marketing techniques are viewed as rigid and structured by businesses with the traditional mindset. They still adhere to the techniques of direct marketing methods like trade shows, email blast and cold calling for lead generation. A company shares its content through printed material in direct marketing. The game for B2B marketers changed with inbound marketing. Inbound marketing attracts via online media techniques such as SEO, content marketing and SMO. A blog for your website is a top priority since success of inbound marketing depends on effective online content. Your business must prepare content that fits its niche and target audience.

2. Relevant, Engaging Content is the Key

Content creation does not happen easily; it takes time. Fret not about the depth of your knowledge or writing skills. Simply keep your audience in mind for effective content marketing. It assists you in creating engaging and relevant content that further piques the interest of your customer. When the content appears to the reader on a personal level only then leads will be generated. Your business needs to produce good content that resonates with, as well as educates potential clients, when lead generation is your goal.

3. Shows Passion and is Consistently Branded

Inbound B2B buyers prove themselves to be a progressively savvy group who know that they want and where to find it inexpensively and quickly. It is integral for your blogs to be completely connected with your brand and what you represent, in order to achieve the full power of your content for lead generation. Prospective buyers want to know what you can do for them and whether or not you can do it better than the competitor. Contrary to the widespread notion that people buy what you do, people buy why you do it. Customers need to know what you stand for and why you stand for it. Since this sentiment resonates quite strongly with the B2B buyers, it serves as in important reminder while creating a blog. Your leads can see through your passion for your company and its products or solutions. The power of your content marketing affirms itself through your passion – this is something potential leads notice when shopping for their solutions providers.

Remembering the mantra “content is king” pays off in planning your lead generation strategy. The more likely you are to see increases in lead generation through content marketing, the more attractive content is to target market, and it should resonate to them on some level. Do not take the power of content lightly.

Here are the top 4 Platforms for B2B Content Distribution:

1. Facebook Sponsored Posts

Facebook upped its advertisement game during the last year, providing advertisers access to psychographic analytics. The Custom Audiences feature can be used to target users on the basis of their engagement with the site. Creating Lookalike Audiences matching the psychographic profiles of your current customers is easy for content marketers.

Lookalike Audiences and Facebook Custom Audiences both are beneficial for mid to lower funnel content marketing activities. Reaching out free trial subscribers who are not converted yet to paying customers is one example. Quality of the leads you are able to generate will decide the success of your program.

2. LinkedIn

For content marketers, there are three major beneficial content distributions opportunities on LinkedIn:

Publishing– it allows users to publish posts onto the platform directly.
Groups– the likes of Content Marketing Group.
Sponsored Update– updates can be targeted on the basis of the employer and user’s job title.

LinkedIn has free group and publishing features. Even though sponsored updates are expensive in comparison to other social media platforms; however, LinkedIn’s professional audience targeting capabilities are incomparable. For distribution of lead-gated content, it is the perfect platform for whitepapers for instance, where the price you pay for a download is an email address.

3. Reddit Marketing

For the entrepreneurially inclined, reddit curate business-focuses, compelling content. Your involvement with this community is dependent on your success. However, Reddit users are intolerant of brash self-promotion; this platform is tricky with a rule of sharing 10 pieces of other people’s content on each piece of your own.

4. Sales and Account Management Teams

A direct line between your business and the outside world can be provided by your customer facing teams. To help identify questions that the potential buyers, your target audience, are asking, your sales team can be of great help. To find out about the issues your current customers are facing, consult your account management team. To create a content strategy, doing so can significantly helpful. However, in terms of distribution too, a strong, close relationship with both teams can pay huge dividends.

As new platforms keep emerging, success in content distribution is depends on trial and error. Do not be scared to test a paid network at a small budget; however, ensure that you have realistic expectations about your marketing goals and conversion funnel.

Fine Tuning Customer Conversations on Social Media

Posted on May 3, 2019May 6, 2019 by David Dinh

We’ve been in the go to market space for over 15 years and have seen countless enterprise projects who fail to adequately engage and interact with their customers online, especially in the last 5 years over social media.

Guide to Fine Tuning Customer Conversation on Social Media

Here are some tips that will help you master the customer conversation and build a loyal following to your business or brand:

1. Learn about your Audience

The key to success for any business in the industry is understanding their target audience using social media. With the help of tools like Facebook Insights in Hootsuite, it is possible to determine the age and gender of the social media audience, in addition to a number of other insights. Business can cater campaigns and product offers to their target audience using this knowledge, ultimately leading to a higher return on investment.

Most businesses focus too much on trying to get social media followers to buy from them, use insights to learn what they will like and apply the data to improve conversations with them online, in email and for social conversations.

2. Listen to Feedback

Social media allows the customers to provide feedback – positive or negative – giving the business valuable insight on how customers perceive the business and its offerings. Customers on social media will be more than happy to provide their opinion through posts and direct messages about what they like or dislike. For instance, many companies launch new products on social media to gauge how well it is received by their audience. One can also glean insights from conversation on how customers’ needs are evolving with regards to their offerings, allowing them to cater to their products and services better to customers’ tastes, preferences, and needs. New product ideas can also stem from this insight and optimised campaigns can be sent out to followers to improve reactions and comments.

3. Increase in Web Traffic and Search Ranking

One of the most important benefits of using social media for a business is the increase in web traffic. It helps direct people to the business’s website. Moreover, the higher the number of shares of a business’ posts on social media, the greater its search ranking and online exposure. Use keywords in your post title and subheadings for good results in search media optimisation. Use the data from Google Analytics and Google Webmaster Tools to understand what specific search terms were used to discover your product and service, and then educate sales people on these hidden opportunities to increase customer conversion rate to buy from your business.

4. Increasing Brand Awareness

Companies have managed to increase brand awareness with the help of social media with minimal or no budget. Traditional methods of advertising were associated with higher cost of brand awareness strategies. Marketing departments across countries are hiring community managers now in an attempt to increase brand awareness and reach through social media. These community managers foster relationships with the online audience scattered in different locations by developing conversations and engagement with your followers. Brand managers develop one to one interactions via chat, direct messages, email or social with the potential customer. The intimate relationship can be fine tuned by growing the follower base and looking at which demographic segment is growing the fastest, and then fine tuning a message that appeals to this audience.

5. Viral Content

Social media has made sharing content easier and faster. Companies now use social media for content curation or sharing content about their business in particular. All they do is share their brand on their social network accounts. However, companies should keep in mind that if they want customers to share your content with their followers, they need to ensure that their social media content is aligned to the brand and captures the attention of the audience.

6. Get Ahead of Your Competitor

Social media help businesses gain valuable information about their competitors, improving your market intelligence. This information will allow companies to stay ahead of their competitors by making strategic business decisions. For instance, through HubSpot and Hootsuite, businesses can create search streams to monitor their competitors. Based on the results your business can craft a more focused conversation for potential customers or offer a new product which the competitors are missing, thus improving business sales opportunities.

Key Components of B2B eCommerce

Posted on April 30, 2019March 18, 2019 by David Dinh

Higher buyer expectations and technological advances are largely responsible for the rapid growth of B2B eCommerce – and this boost has been welcomed by the business sphere with open arms. Both business buyers and private consumers are flocking towards the new paradigm of eCommerce, and they in return are demanding the same options and convenience from B2B organizations. By simply providing a business-to-consumer way to buy online, an optimal B2B multichannel selling approach cannot be obtained. Reason being that, B2B selling involves complex processes like promotion based on the needs of the individual business buyer and product offerings.

For B2B Enterprise eCommerce effectiveness, platforms should include these 5 key components:

1. Advanced Configurability

The complexities of B2B online selling translate into customer hierarchies, with differing product configuration and marketing, authorization rules and workflows, product portfolios, purchase authorization rules, contract terms, pricing and multiple payment options. Unique processes and technology capabilities is required for a complicated purchasing environment. The B2B channel to support product configuration and sophisticated pricing requires advanced functionality. To ensure that sales representatives do not spend unnecessary time on internal processes and instead can focus on current and new customer sales, authorized users should have access to the system and be empowered to set business rules, by segment and channels, without the need for IT involvement.

2. Single, Global Platform

B2B enterprises that target multiple markets will likely have sales and marketing strategies that are tailored to local market conditions. This includes pricing and offers that vary by market segments or market segments. A centralized platform should be deployed by organizations that allows for global control of customer order and product information, offering the flexibility to adapt order processes, product information and customer orders according to the preferences of customers in a targeted market.

3. Analytics and Segmentation

A number of B2B organizations dedicate resources to analyzing customer, product and sales data; this enables the B2B seller to develop strategies personalized to each customer’s needs offering product mix and optimal pricing. Conversely, numerous B2B organizations find out that their eCommerce platforms are not fully capable of displaying products and updated prices. If such information is not added in, then all the segmentation efforts and analytics go to waste. To enable guided selling through online channels, an effective B2B eCommerce platform ought to include tools that can execute rules and strategies based on advanced analytics.

4. Sophisticated Workflows

To provide insights into all aspects of the order across channels including automatic notifications to customers regarding their order status, delivery dates for products and services and monitoring of order processes, an effective B2B platform must have capabilities. The eCommerce platform should provide consistent product and order information and should be the single source of truth across divisions, brands and business units.

5. B2C Best Practices

B2C online shopping have changed the expectations of the buyers, and B2B eCommerce platforms thus need to include better product content, dynamic on-site searching, mobile sites and apps, social integration, personalization, user reviews and video. Best practices from the B2C landscape need to be integrated within the rapidly evolving B2B sphere for it to remain effective. This can mean configuring product displays and prices according to a client company’s business rules, permitting the company’s buyers to choose only among approved products and make purchases within spending limits.

B2B organizations have special needs when purchasing online, and these needs should be taken care of apart from the five key components of B2B eCommerce platform.

What are the Importance of Customer Trust and Ways to Maintain It?

Posted on April 25, 2019April 29, 2019 by David Dinh

Whether your business has just been launched or has been successfully working for a while, long term success is highly dependable on customer’s trust. The increase or decrease of customer’s trust on your business can have a major impact on the profit and loss of your company. This is the reason why it is important to build the trust of your customers and maintain it.

Here are some effective ways of building and maintaining the Customer Trust

1. Enhancing the Purchasing Process

The best way to make your customers happy is to make the purchasing process as easy and smooth as possible. When the customer buys a product from you and faces no issues throughout the process, from placing the order to having it delivered at their home, then he/she is bound to return. The happier the customer is with the entire purchasing process, the higher the chances of them trusting you with their future orders as well because they have started trusting you based on their initial smooth purchasing experience.

enhancing purchasing process infographic — Image Source: customersthatstick

According to our experience, 85% customers say if they receive an outstanding customer service then they are willing to pay more for the products.

2. Communicating with Customers

The best way to maintain the trust of your customers is to communicate with them on regular basis. To do so, interaction through social media is your best bet. Whether the customer wants to know about your products or services or leave a feedback on your social media page, always reply promptly. Aside from this, post regular updates about your company and your products so that customers stay updated. All the posts, comments, and messages must be done in a friendly, welcoming, and professional manner. If your response is impolite, rude, or in any way unwelcoming, you are bound to lose the trust and even the respect of potential customers. Ensure that the tone is warm, friendly, and helpful so that the potential customers start trusting you and the trust of your existing customer base is maintained.

3. Improving Customer Services

Customer services offered by your business must be strong. When a customer calls with a problem or an issue, the top priority must be to enhance the customer’s satisfaction and experience. It is essential to make the customer feel important. Ensure that all your customer care employees are trained to warmly welcome the customers, help them out in any way possible; making sure that the customer is satisfied in the end. Another important thing is to get their feedback and also check back to ensure that the problem has really been resolved. Ask them to rate the service they had just received as this will make them feel their opinion and feedback is valuable to your company.

improving customer service infographic — Image Source: zendesk

First impressions really do last forever. According to a survey, 24% of customers continue to seek services from the same vendor for two or more years if they had a great first experience with them while 39% customers avoid seeking services from vendors after a bad first experience.

4. Never Promise What Can’t Be Delivered

This is one of the most common mistakes many businesses make. Many sales professionals feel it is wrong to say no to a customer for anything, which is why they assure them that they will receive their product/solve their problem in a specific timeframe, when in reality, it isn’t possible to meet that deadline. It is of utmost importance that you don’t lie, exaggerate, or make false promises to your customers – it is a sure-fire way of losing trust and ruining your company’s credibility.

There are numerous ways of enhancing your sales but it is important to make sure that adapting those ways doesn’t lose the trust of your customers in your business. Coming up with more ways to building more trust in your customers and working hard to maintain it is the most effective way you can lead your company towards success.

How to Maximize your Lead Generation Efforts?

Posted on April 22, 2019April 25, 2019 by David Dinh

To many marketers, B2B lead generation is a complex labyrinth. It can be due to two reasons- firstly, people fail to comprehend that successful B2B lead generation comprises of activities that are hard to pin down and quantify, and secondly, everyone is seeking out for one that killer lead tactic that will right all wrongs.

Here are the ways on how Maximize Lead Generation efforts

Here, we are going to talk about few B2B lead generation practices that ought to be used in some combination to enable marketers to effectively build highly qualified leads.

1. Seminars and Webinars

The most effective B2B lead generation tactic involves events like webinars and seminars. Instant magic occurs when a prospective client sees that you seem nice enough, offer valuable advice and have answers for the difficulties they are facing at the moment. The content created in your webinars and seminars can also be turned into trust building asset.

2. Direct Email Marketing

We all want to achieve larger number of leads however, the more personal you get the better it is. Targeting 100 prospects a month by reaching out to them with a personalized letter outlining a plan of action will give you far better results than any other form of mass communication.

2. Paid Traffic

Advertising becomes all the more effective when you use other lead generation in tandem to supplement your primary efforts. Anyone can spend a little money and throw some ads and maybe generate some leads with minimal efforts. However, these leads are often unqualified and uneducated. Invest in teaching how to identify and draw the right clients in order to create the highest quality leads.

3. Sponsors

The best form of lead generation is the right kind of referrals thrown your way. However, only a few people proactively partake in this form of lead generation, it happens accidentally mostly. Sponsorship brings brand-awareness, leads and traction in a targeted way that is hard to achieve for many other marketing-channels.

4. Blogging

Blog minus intention leads to immediate blogging burnout. Answer the questions that your prospective clients are asking or thinking while considering your product and services as a solution. You need to start answering questions in order to make blogging pay as a lead generation source. You can turn series of relevant posts into eBooks or videos once you get good at it.

5. Social Relationship Building

To build and nurture relationships, social media as a lead generation tool is really powerful. Think about influencing and adding value around 50 prospects instead of using it as a broadcast tool. Go to LinkedIn and find out few groups where your prospects hang out and look for advice. Using Linkedin’s Sales Navigator tool start building prospect lists in these groups.

6. Networking

See networking as a tool to for connecting others rather than getting connected if you want networking to pay. Reach into your existing network and find a handful of people that need to meet some shining stars in your network. You become a lead magnet when you view networking as an opportunity to help others by building bridges.

In order to create lead momentum, you have to employ a number of lead generation tactics working together.

What are the most Common B2B Marketing Problems?

Posted on April 18, 2019April 24, 2019 by David Dinh

The B2B world is in shades of grey, and while there is no single right choice, having a number of choices makes choosing the right one for you even more difficult. How do you allocate your budget? Which markets do you go after? How do you prioritize what comes next?

Marketers have never faced as many challenges as they do today, whether it is figuring out what goal they are chasing, time management or ROI (return on investment).

Here is our view of the most common problems B2B marketers are facing

1. Using Social Media to Generate Customers and Revenue

There was a time when businesses hardly knew what to do with social media and it was a toy to play with. However, nowadays companies know of business value in social media marketing. Turning social engagement into dollars is the tricky part though. Social media presence is not enough, knowing how to use social media to target, engage and nurture social following will build up leads for your business.

2. Pinpointing the right people

Marketers need to reach, attract and engage all stakeholders in buying decisions to have a shot at success. Getting the right messages to the right people at the time becomes a major challenge. These are complex relationships with over four in five (81%) of B2B purchases involving multiple decision-makers.

3. Keeping Up With Marketing Trends and Strategies

The last decade witnesses marketing going through a lot of transformations. From print media the marketing focus has been shifted to online media. Additionally, last decade also witnessed the decline of cold calling and direct mail. Communication with potential customers has become more efficient and effective because of new technological tools. For two-way communication and feedback collection, social media has risen as a dominant platform. How do you stay current when new technologies keep popping up, new trends emerge and different strategies are emerged?

4. Generating Awareness and Driving Traffic

You have to get the attention of your audience and get them interested in your product, service or business, before you can start generating leads for your sales team to convert into customers. Some marketers do not know that for highest returns, which channel they should focus their efforts on. Conversely, a number of marketers face the challenge of not having a large pool of interested people.

5. Increasing and Proving ROI

Marketers are held to a higher standard with the availability of advanced analytic tools. Simply doing marketing is no longer enough, in terms of leads, revenue and customers you need to able to understand the value of each of your efforts. You need to prove that your return on investment is high enough to warrant that effort, time, and money.

What are the other common marketing problems in the world of B2B in your opinion? Share with us in the comments section below.

Ways to Use LinkedIn for Lead Generation

Posted on April 15, 2019April 17, 2019 by David Dinh

Cynics do not believe in using social media as an effective lead generation tool and choose to invest their time and energy at advertising and trade shows in trade publications. However, social media, particularly LinkedIn, is an effective tool to drive traffic to your website.

To attract new people to your website, using LinkedIn as a marketing tool helps you pique the prospect clients’ interest with great content and subsequently generating a sales lead.

Here are the ways on how to use Linkedin to generate leads

1. Try LinkedIn Mobile

If you have not already downloaded the Linkedin mobile app on your smartphone, do so now; it’s free after all. This app is best suited for an event like a trade show where you are interacting with contacts on a one-on-one basis. Ask your prospect during a conversation to turn on LinkedIn on their smartphone. Bump your phones together lightly. If they have an iPhone and their settings are correct, then LinkedIn will transfer contact information between phones using Bluetooth. Instant transfer of information, and a lead.

2. Join LinkedIn Groups

Join several groups on LinkedIn. The trick is joining other groups outside your industry other than joining the obvious groups in your industry. It might help grow your business. You are expanding your reach by stretching out a little bit, which is always good for business and helpful in lead generation.

3. Experiment with LinkedIn Direct Ads

To drive new prospects to your landing pages or LinkedIn groups, LinkedIn has an advertising program. You simply write a headline, add relevant copy, and create a destination link; the ads work the same way Google paid search ads work. Then you bid on how much you will pay LinkedIn every time someone clicks on the ad. If your product sells for $500 each, investing $50 to generate $500 is not a bad return on investment.

4. Participate in LinkedIn Answers

It is one the most under-utilized tools on LinkedIn- a section where people ask for advice and industry specific questions. You are the one giving advice here and answering questions. Regularly engaging in answering the questions can help you establish yourself as a thought leader. If you have blog posts or other content that provides helpful information about another user’s question, make sure it’s optimized for lead gen (with a call-to-action), and link to it in your answer.

5. Conduct a LinkedIn People Search

For people looking for jobs or business-to-business owners, this is a terrific tool. Using the upper right hand search box, do a people search for your target company. Use the refining options on the left when you generate results to view your direct connections and your second connections. Just ask your friends to introduce you via LinkedIn to the people at that target company with which you want to connect.

6. Add LinkedIn Applications

Application section can improve the experience people have on your LinkedIn page by adding new and interesting apps. You can even set up simple polls to find out what’s on the minds of your customers and prospects. Add an app that pulls your recent blog posts on your page for lead generation.

Are you using LinkedIn to generate leads? Know of more effective ways to generate leads not mentioned here? Do tell!

Business Networking and its Benefits

Posted on April 11, 2019March 13, 2019 by David Dinh

In essence, networking is all about developing rapport, building connections, and interacting with people in order to expand your circle of influence. Good networking is important for the growth of your career. Through development of lasting relationships for mutual gain and creation of lasting impressions with different individuals, you will be able to benefit from it both professionally and personally.

Business networking is undoubtedly one the most successful marketing techniques to sustain and accelerate your success. It is a valuable tactic to increase your knowledge, learn from others’ success, attract new clients, and nurture your business.

Below are the Benefits of Business Networking

1. Knowledge Sharing

Sharing knowledge and ideas is one of the major advantages of networking. Whether you share your opinion, discuss a viewpoint, or obtain feedback, networking will assist you in expanding your knowledge and allowing you to view things from a different perspective.

2. Enhanced Opportunities

From our experience business networking opens up a whole new world of opportunities. From business partnerships to client leads, from joint ventures to asset or business sales and so many more, your business is bound to land referrals and that too of excellent quality. It helps in growing your business. It is then completely up to your business as to how you make use of these opportunities. Opportunities you can take on include attending local business events, business seminars and “meetups”.

See: How to Drive More Customers to Your Business

According to a survey, 70% jobs are found due to networking and people find out about 40% jobs which are not advertised. This shows that there are plenty of opportunities for individuals who opt for networking.

3. Improved Credibility

Through business networking, you can improve the credibility and reputation of your business. As you gradually start meeting more people, you will eventually attain a reputation as being someone who loves interacting with and helping people. Once your reputation and credibility grows, you will get better opportunities and support. You will be able to help others with valuable sources, ideas, and information. This will further enhance your credibility.

4. Confidence

Regular networking will assist in improving your confidence. The more you do it, the better you will become. This is something extremely important being a business owner or someone who represents a business. The way you talk, convey your message, and make connections, strongly impacts your business.

5. Connections

It is important to remember that business networking is not merely about getting exposure and promoting your business, it is also about making connections with other networks as well. This is an opportunity for mutual gain. If you have the resources and information to help out others, then you should, and if they know someone in need that matches your skills and your business, then you will surely gain a referral. This works both ways and helps strengthen business relations.

6. New Information

Business networking is also an opportunity of exchanging knowledge about best practices, business tactics, and latest trends of the market. A network with interconnected and well-informed contacts means wider access to valuable and new information.

7. Better Support and Advice

Through business networking, you can attain valuable advice and support of experienced peers. It is the best platform to discuss opportunities and challenges as it will open doors to valuable guidance and suggestions. You can make the foundation and relationship even stronger by offering advice and giving suggestions to your contacts.

There are countless more benefits of business networking. It is important to stay in regular contact with your connections in order to attain the maximum advantages for you and for your business.

Why is Mobile Marketing Essential for Business?

Posted on April 8, 2019March 20, 2019 by David Dinh

Successful businesses around the world have started relying on mobile marketing for extending their reach to the increasingly growing market segment of mobile phone users. In today’s world, the importance of technology can’t be denied and business owners can’t afford to miss out on these advancements.

Mobile marketing can assist you in fulfilling most of your business goals which include customer services, customer data collection, product enhancement, increasing sales and more. Majority of businesses have developed their own mobile apps for enhanced mobile marketing experiences.

Here are some reasons why it is essential for your business to venture into mobile marketing:

1. Enhanced Brand Image

A strong brand image is significant for the success of your business. By opting for mobile marketing or developing a mobile app, you will be able to show your customers what your brand is about and how it is in line with the latest trends. This will in turn brighten up the future prospects of your business.

2. To Attain Immediate Response

Through mobile marketing, you get an immediate response. Smart phone users are constantly using their phones, so when they receive a message on their device, they are going to check it immediately. In comparison, an email can sit in a customer’s inbox for weeks before it is read.

3. Message Delivery and Product Purchase Anytime and Anywhere

With mobile marketing you can deliver a message to your customers, wherever they are and whenever you want. You can inform them about the latest products or services, new deals, discounts and more. This will be instantly viewed by your target audience. Not only this, but your customers will also be able to buy your products or services whenever they want. This is way faster than advertising or marketing through print media, TV or radio. As a matter of fact, there are more purchases through mobile marketing as compared to any other form of marketing.

According to a survey, $8.4 million worth of purchases were made on mobile devices in 2012. Since then there has been a drastic increase in purchases made in response to mobile marketing, especially through mobile apps. In total about $37 billion worth of purchases are expected from mobile marketing by 2016 and about $1 trillion by the end of 2017.

4. Personalised Customer Management

Mobile marketing allows personalised customer management. You can receive immediate feedback from your customers and interact with them to ensure that they are happy with the products and services. You can do regular surveys and offer discounts and promotional deals to your customers through mobile marketing which can further enhance customer engagement.

5. Countless Earning Potential at Low Costs

An effective mobile marketing strategy will enable you to target a larger audience, build highly marketable products or services and attract and maintain a loyal customer following. The best thing about mobile marketing is that it is cost effective so you have the opportunity to earn more profit.

It is a fact that the percentage of smart phone users will continue to increase in the coming years. Mobile marketing is the future of marketing, so it is wise to opt for it now and build a strong following for your business as it will position you for greater revenues and increased opportunities in the future.